Digital Developments

What Digital Developments does

Digital Developments is a Melbourne-based digital agency founded in 1998 that provides web design, development, search engine optimisation (SEO), branding, graphic design, and managed WordPress hosting services to small and medium businesses in South East Melbourne. Its core offerings include responsive website design across desktop, tablet and mobile devices, custom WordPress builds, e-commerce shopping cart integration, and logo, brochure and business card design. The company targets clients primarily in South East Melbourne suburbs including Narre Warren, Hallam and Berwick, and reports a track record of more than 1,000 websites launched across its operating history.

The technology stack is centred on WordPress as the content management system, combined with responsive web design, LESS CSS, jQuery, and standard HTML/CSS/JavaScript. A proprietary Mock-up Manager tool supports the design-to-approval workflow. Revenue is generated from one-time project fees structured as a 50% deposit, 40% on mock-up approval and 10% balance on completion; monthly recurring managed WordPress hosting subscriptions priced from AUD $77 to AUD $187 per month; hourly professional services billed at AUD $160 per hour plus GST; domain registration; and SEO retainers. A 90-day warranty applies to completed websites, with a 12-month manufacturer warranty on hosting.

Digital Developments is a privately held, bootstrapped business with 1-10 employees and direct-to-consumer sales through its website, phone enquiries and in-person consultations. Lead generation is driven by an on-site content blog of roughly 90 articles on SEO and web design, a portfolio showcase, Google customer testimonials and Business Network International (BNI) networking. The company is led by founder David Rowlands, has remained narrowly focused on the South East Melbourne geographic footprint, has no disclosed external funding, institutional ownership, acquisitions or partnerships, and is governed under the laws of Victoria, Australia.

Name

Digital Developments

Legal name

Digital Developments

Website

https://digitaldevelopments.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Digital Developments is a privately held Melbourne digital agency founded in 1998 that provides web design, SEO, branding, hosting, and graphic design services primarily to SMBs in South East Melbourne.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Digital & Technology Transformation Consulting (BPAHACAH), Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)

Keywords

• Web design services
• Search engine optimization
• Web hosting services
• Logo and branding design
• WordPress website development

Headquarters

HQ city

Narre Warren

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Design & Development: One-time website design and development services with payment structure of 50% deposit, 40% on mock-up approval, and 10% balance on completion. Prices quoted as set prices with hourly rates of $160 p/hour + GST for variations.
2. Managed WordPress Hosting: Monthly recurring hosting plans ranging from $77 to $187 per month with varying disk space, bandwidth and features included. Billed monthly in advance.
3. Domain Name Registration: Domain registration services as part of website setup package
4. SEO Services: Search engine optimization services to generate better search rankings for clients
5. Graphic Design Services: Logo design, brochure design, business cards and photography services. Payment structure includes deposit upon quote acceptance and balance upon artwork approval.
6. Professional Services: Hourly billing for training ($140 p/hour + GST), additional changes, and web maintenance at $160 p/hour + GST

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Digital Developments is a Melbourne-based digital agency that designs and develops responsive websites (including WordPress content-managed sites, e-commerce shopping carts, and custom builds) and delivers supporting digital services such as SEO, branding/logo design, brochure and business card design, photography, domain registration, web hosting, and ongoing website maintenance. Offerings are sold as discrete projects or recurring plans aimed at small and medium businesses in South East Melbourne.

Product overview

Digital Developments is a Melbourne-based digital agency offering a comprehensive suite of web design and digital marketing services. The core offering includes professional website design and development (responsive websites, e-commerce shopping carts, WordPress content-managed sites, and custom builds), complemented by SEO marketing services. Creative services encompass logo design, brochure and flyer design, business cards, and photography. Additional services include domain name registration, web hosting (both managed and self-managed plans), and ongoing website maintenance. The company operates as a single unified service offering rather than a modular platform, providing end-to-end web solutions for small to medium businesses in the South East Melbourne area.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design Professional web design and development service creating purpose-driven, responsive websites for desktop, tablet and mobile, aimed at small and medium businesses.
• Responsive Websites Mobile-first responsive website design that adapts to desktop, tablet and mobile devices, sold as a standalone engagement to businesses needing device-agnostic websites.
• Shopping Carts E-commerce shopping cart functionality for online stores and product sales, sold to retail and product-based small businesses that want to sell online.
• WordPress Websites Content-managed websites built on the WordPress platform with self-management capabilities, including 2 hours of WordPress CMS training bundled with the project.
• Custom Web Builds Bespoke custom website development tailored to specific business requirements, as an alternative to template-based solutions.
• Web Hosting Managed WordPress website hosting with tiered monthly plans (Standard $77, Advanced $99, Professional $121, Enterprise $143, Platinum $165, Diamond $187 AUD per month) including varying disk space, bandwidth, backups and content management services.
• Domain Names Domain name registration and management service, typically bundled as part of a website setup package for new clients.
• SEO (Search Engine Optimisation) Search engine optimisation service designed to improve Google rankings and online visibility, generating more business for clients through better organic search performance.
• Logo Design Professional logo and brand identity design service for businesses needing a distinctive visual identity.
• Brochure Design Brochure and flyer design service producing print-ready marketing materials for client campaigns.
• Business Cards Professional business card design with print-ready file delivery for client use.
• Photography Business photography service producing imagery for use on client websites and marketing materials.
• Web Maintenance Ongoing website maintenance service to keep client sites updated, secure and operational, billed hourly at $160 per hour plus GST for additional changes.

Quantifiable outcome

• Successfully launched over 1000 websites
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• GoDaddy: Large incumbent offering domains, hosting, website builders and basic marketing tools for SMBs. Comparable on hosting and domain services, and a key alternative channel for the same SMB customer base.
• Web.com: Established provider of website design, hosting, domains and online marketing services targeting SMBs. Comparable bundled offering and customer segment, operating at much larger scale.
• Squarespace: DIY website builder and hosting platform widely used by SMBs and creatives for sites, domains and basic SEO. Competes indirectly by enabling SMBs to bypass traditional agencies like Digital Developments.
• Wix: Global DIY website builder platform with built-in hosting, domains, SEO tools and design templates. Adjacent incumbent addressing the same SMB end-customer need for a web presence through a self-service model.

Emerging players

• KlientBoost: Digital marketing agency focused on SEO, paid media and conversion-focused web design. Comparable on SEO and web design services targeting SMB and mid-market customers.

Direct peers

• Big Drop Inc: Web design and digital marketing agency providing custom web builds, branding, SEO and hosting. Comparable offering portfolio and SMB-to-mid-market customer focus.
• Lounge Lizard: Web design and branding agency providing custom website development, SEO and creative services. Comparable bespoke web design and brand identity value proposition.
• Coalition Technologies: Web design and SEO agency offering custom website development, e-commerce and digital marketing. Directly comparable service mix and SMB customer profile.
• Anchor Digital: Australian digital agency offering web design, SEO, branding and hosting to SMBs. Directly comparable as a similarly-sized, locally-focused full-service digital agency competing for the same SMB segment.
• Thrive Internet Marketing Agency: Full-service digital agency offering web design, SEO, hosting and online marketing. Comparable integrated service model targeting SMBs and mid-market clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/websitesmelbourne

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Developments