BS Auto
BS Auto is a Mumbai-based, bootstrapped manufacturer and direct-to-consumer retailer of CNC laser-cut stainless steel motorcycle accessories sold pan-India via its own e-commerce store, WhatsApp, a Grant Road retail outlet, and a distributor network, serving individual owners of 20+ motorcycle brands.
- Company typePrivate
- Founded2005
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BS Auto does
BS Auto Accessories (legally B.S. ACCESSORIES, MUMBAI) is a Mumbai-based, privately-held manufacturer and direct-to-consumer retailer of aftermarket stainless steel motorcycle accessories in India. Founded in 2005, the company sells through its own e-commerce storefront (bsautoaccessories.com), WhatsApp Business and phone orders, a physical retail store at Grant Road, Mumbai, and a network of distributors, dealers, and CNF agents offering free pan-India shipping. The business is founder-owned and bootstrapped, led by Mr. Mukesh (Founder & CEO), Mr. Hardik (Co-Founder), and Mr. Navish (Co-Founder, with 19+ years of two-wheeler auto parts, metal, and alloys expertise), and operates with 1-10 employees.
BS Auto manufactures physical motorcycle accessories using 202 and 304 grade stainless steel with black powder-coated or chrome finishes. The product range spans protective (crash/leg guards, radiator covers, headlight grills, base plates, saddle stays, mud flaps), utility (top boxes, side panniers, footrests), comfort (backrests with luggage racks), and performance (premium exhaust systems including Bomber, Glowler, Hurricane, and Raptor variants) categories. Manufacturing is differentiated by CNC laser-cut precision and direct-fit design that requires no bike alteration. Coverage spans 20+ motorcycle brands with the deepest catalog for Royal Enfield (243+ items), followed by Honda (71 items), Jawa (45 items), and branded fitments for Yamaha, KTM, Suzuki, Bajaj, Benelli, BMW, Hero, Harley Davidson, Triumph, BSA, Ather, Ola, and TVS.
Revenue is generated through one-time hardware sales (no subscription or recurring model) at unit prices ranging from approximately ₹490 for basic footrests to ₹29,980 for premium Raptor exhausts, with free shipping and occasional discounts. The sole customer segment is individual motorcycle owners across India seeking customization, protection, comfort, and storage upgrades; the company claims to be India's self-described No. 1 manufacturer of two-wheeler stainless steel accessories. Operational signals include 537 Google reviews averaging 4.0 stars and Razorpay payment processing integration on the storefront.
BS Auto firmographics
Firmographics- Name
- BS Auto
- Legal name
- B.S. ACCESSORIES, MUMBAI
- Website
- https://bsautoaccessories.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BS Auto is a Mumbai-based, bootstrapped manufacturer and direct-to-consumer retailer of CNC laser-cut stainless steel motorcycle accessories sold pan-India via its own e-commerce store, WhatsApp, a Grant Road retail outlet, and a distributor network, serving individual owners of 20+ motorcycle brands.
- Ownership category
- akta.pro rank
BS Auto industry classification
Industry- Product category
- Motorcycle Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
- akta.pro secondary industries
- Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers) (IMACANAO), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Performance, racing & tuning parts distribution (CRAOANAH)
Keywords
Where BS Auto is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
BS Auto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Two-Wheeler Accessories Sales: Revenue is generated through one-time sales of physical motorcycle accessories including crash guards, footrests, backrests, exhausts, top boxes, and other stainless steel components. Products are sold at fixed prices with occasional discounts and sales promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Accessories - Entry level protective and functional accessories |
| Unit Pricing | Pay-as-you-go | Premium Guard Sets and Combo Sets |
| Unit Pricing | Pay-as-you-go | Performance Exhaust Systems |
| Unit Pricing | Pay-as-you-go | Storage and Utility Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
BS Auto product offering
Product offeringCore offering
BS Auto designs, manufactures, and sells 100% stainless steel aftermarket motorcycle accessories for two-wheelers. The catalog includes crash guards, leg guards, backrests, footrests, base plates, saddle stays, top boxes, exhausts, radiator covers, and other accessories compatible with 20+ motorcycle brands (Royal Enfield, Honda, Yamaha, KTM, Suzuki, Bajaj, Jawa, BMW, etc.). Products are sold directly to consumers through an e-commerce website, a physical Mumbai store, and wholesale distributors with free pan-India shipping.
Product overview
BS Auto is India's self-proclaimed No. 1 manufacturer of two-wheeler stainless steel motorcycle accessories, operating an online e-commerce platform at bsautoaccessories.com. The company offers a comprehensive portfolio of aftermarket motorcycle accessories including backrests, leg guards, crash guards, base plates, saddle stays, mud flaps, footrests, exhausts/silencers, top boxes, radiator covers, headlight grills, and side panniers. The product ecosystem serves as a single unified online store rather than a modular platform, with accessories organized by motorcycle brand (Royal Enfield, Honda, Yamaha, KTM, Jawa, Yezdi, Suzuki, Bajaj, Benelli, BMW, Hero, Harley Davidson, Triumph, BSA, Ather, Ola, TVS) and by accessory type. The company emphasizes stainless steel construction (202 and 304 grade) with rust-free properties, powder-coated or chrome finishes, and direct-fit installation for specific motorcycle models.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Exhaust Systems (Bomber, Hurricane, Glowler, Raptor) Premium stainless steel and aluminum performance exhausts and silencers for Royal Enfield motorcycles, sold with lifetime warranty, removable DB killer, and lightweight tuning. Targeted at performance-oriented riders.
- Leg Guards and Crash Guards Stainless steel leg guards and crash guards designed to protect motorcycles and rider legs in a fall, available in multiple brand-specific fitments and finishes (black powder-coated and chrome).
- Backrests (with and without Luggage Rack) Stainless steel backrests providing support for pillion riders, available with or without integrated luggage rack for various motorcycle models.
- Pillion Footrests Stainless steel pillion footrests providing comfort to back-seat passengers, sold as left/right pair sets across multiple motorcycle models.
- Top Boxes (including 45L Grilled Top Box) Storage top boxes with openable racks, including a 45L grilled top box model, designed for adventure riders and long-distance touring.
- Saddle Stays Stainless steel saddle stays for securing motorcycle saddles and providing additional structural support to the seating assembly.
- Base Plates Stainless steel base plates for mounting motorcycle accessories, available in black powder-coated and chrome finishes.
- Radiator Covers Stainless steel radiator guards with laser-cut precision fittings, designed to protect motorcycle radiators from stones and road debris.
- Headlight Grills Stainless steel protective grills for motorcycle headlights, designed to prevent damage from impacts while preserving visibility.
- Side Panniers Stainless steel side storage panniers for motorcycles, providing additional luggage carrying capacity for touring and long rides.
- Fog Lamp Holders
Quantifiable outcome
- 537 Google reviews with 4.0 average rating indicating customer satisfaction
- +2 more outcomes
Companies that use BS Auto
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
BS Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
BS Auto partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
BS Auto competitors and assessment
Company assessmentDirect peers
- SW-MOTECH: German premium motorcycle luggage, protection, and accessory brand with global distribution. Comparable to BS Auto on aftermarket positioning, premium pricing tier, and broad fitment catalog across multiple bike brands.
- Givi: Italian global leader in motorcycle top boxes, luggage, and accessories. Directly comparable to BS Auto on product category (top boxes, racks, crash protection) and end customer (motorcycle owners customizing their bikes).
- Hepco & Becker: German manufacturer of motorcycle luggage systems, crash bars, and accessories. Closely comparable to BS Auto on product mix (crash guards, luggage racks, top boxes) and target customer (motorcycle owners seeking bolt-on accessories).
- R&G Racing: UK-based specialist in motorcycle crash protection, frame sliders, and bolt-on accessories. Directly comparable to BS Auto on product category (crash/sliders, frame protection) and model-specific fitment philosophy.
- Powerage: Indian performance exhaust specialist for premium motorcycles. Closely comparable to BS Auto's premium exhaust tier (Bomber, Hurricane, Raptor lines) and the Indian premium motorcycle customer base.
- Touratech: German premium adventure motorcycle accessories specialist with strong fitment catalog. Comparable to BS Auto on premium pricing, model-specific fitments, and the adventure/touring customer segment (RE Himalayan, KTM Adventure, Suzuki V-Strom coverage).
- Zana Motorcycles: Indian premium aftermarket brand focused on Royal Enfield and KTM accessories. Direct Indian-market peer to BS Auto with overlapping RE product range, premium positioning, and pan-India DTC distribution.
Broad incumbents
- Royal Enfield Genuine Accessories: OEM accessory program of Royal Enfield, sold via dealer network. Overlaps heavily with BS Auto's largest product category (RE accessories) and benefits from brand-trust and dealer financing that an independent aftermarket cannot match.
- Steelbird Hi-Tech India: Established Indian auto accessories manufacturer with broad product range (helmets, two-wheeler accessories) and pan-India retail distribution. Comparable to BS Auto on Indian two-wheeler aftermarket positioning, though with broader category coverage.
- Fiem Industries: Listed Indian auto components manufacturer supplying OEMs and aftermarket. Comparable to BS Auto on India-based two-wheeler component manufacturing, though operating at much larger scale and with OEM customer concentration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BS Auto social profiles
Digital presenceBS Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
BS Auto leadership team
Management profileNumber of profiles
Profiles3 records
BS Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BS Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BS Auto
What does BS Auto do?
BS Auto designs, manufactures, and sells 100% stainless steel aftermarket motorcycle accessories for two-wheelers. The catalog includes crash guards, leg guards, backrests, footrests, base plates, saddle stays, top boxes, exhausts, radiator covers, and other accessories compatible with 20+ motorcycle brands (Royal Enfield, Honda, Yamaha, KTM, Suzuki, Bajaj, Jawa, BMW, etc.). Products are sold directly to consumers through an e-commerce website, a physical Mumbai store, and wholesale distributors with free pan-India shipping.
Is BS Auto a public or private company?
BS Auto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BS Auto founded?
BS Auto was founded in 2005. It employs 1 to 10 people.
Where is BS Auto based?
BS Auto is headquartered in Mumbai, India, in the Asia region.
How does BS Auto make money?
One revenue line is on record: two-Wheeler Accessories Sales.
Who are BS Auto's main competitors?
Direct peers on record are SW-MOTECH, Givi, Hepco & Becker, R&G Racing, Powerage, Touratech and Zana Motorcycles. Broad incumbents are Royal Enfield Genuine Accessories, Steelbird Hi-Tech India and Fiem Industries.
Does BS Auto have an API?
No public API is recorded for BS Auto.
What industry is BS Auto in?
BS Auto's product category is Motorcycle Accessories. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks), with a secondary code of IMACANAO, Aftermarket Towing, Hauling & Utility Accessories Manufacturing (Hitches/Winches/Trailer Wiring/Cargo Carriers). Its NAICS code is 336991 and its SIC code is 3751.