SAGE
SAGE is a Singapore-based corporate education firm that designs custom soft-skills training programs for professional services firms, corporate boards, universities, and business development teams, delivered through its proprietary Praxis methodology of prework, workshops, and on-the-job coaching.
- Company typePrivate
- Founded2018
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SAGE does
SAGE is a Singapore-headquartered corporate education and professional services firm that designs and delivers custom soft-skills training programs for organizations whose human capital is their primary asset. It serves four primary customer segments: professional and expert services firms (law, consulting, research), universities and colleges bridging academic and corporate learning, corporate boards and leadership teams, and corporate business development teams. The firm's core technical offering is its proprietary 'Praxis' Learning Model and Triptych Model — an engagement methodology that structures learning into conceptual prework, live workshopping, and on-the-job practice, with measurement of learning embedded from the start. Product surface includes seven topical training series (Foundations of Management, Professionalism, Account Management, Meeting Mastery, Business Development, Sales, Gravitas), a three-tier Learner Needs Assessment (SAGE I/II/III), one-on-one and team coaching with role-play using trained actors, a public Frameworks Library of named proprietary frameworks, a 'Conversations' webinar/interview series, and a published book on meeting facilitation.
The business model is a professional services model: revenue is generated per engagement, scoped and quote-based for each client, with multi-year contract cadence and no publicly disclosed pricing tiers. A marginal secondary revenue stream exists through retail book sales on Amazon. Go-to-market is enterprise field sales — direct consultative engagement initiated via website contact form or email ([email protected], [email protected]) — supplemented by content marketing on YouTube and LinkedIn and a Learner Needs Assessment email lead magnet. The firm operates with a small core team (1-10) and draws on a network of senior faculty members who retain full-time positions at other organizations, including ex-EVP-level executives, a chartered mediator, and senior financial services veterans across APAC. SAGE has no external institutional funding disclosed, no parent company, and no software product; its intellectual property is concentrated in frameworks, methodologies, and the founder/principal-led faculty model.
SAGE firmographics
Firmographics- Name
- SAGE
- Legal name
- SAGE
- Website
- https://sage.exchange
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SAGE is a Singapore-based corporate education firm that designs custom soft-skills training programs for professional services firms, corporate boards, universities, and business development teams, delivered through its proprietary Praxis methodology of prework, workshops, and on-the-job coaching.
- Ownership category
- akta.pro rank
SAGE industry classification
Industry- Product category
- Corporate Education & Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales, Customer Service & Soft Skills Training (BPACANAD)
- akta.pro secondary industry
- Corporate Learning & Training Content Development (EDAGAKAC)
Keywords
Where SAGE is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
SAGE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Training & Development Engagements: SAGE generates revenue through bespoke corporate training engagements scoped and quoted for individual client organizations. Engagements include learner needs assessments, curriculum design, course creation, coaching, mentoring, and role-play sessions. Pricing is quote-based, reflecting the customized nature of each engagement.
- Book Sales: SAGE sells the book 'The Opening & The Closing' via Amazon. This is a one-time purchase revenue stream for the published professional guide.
- Training Courses: SAGE offers specific courses such as 'Opening & Closing Meetings' that organizations can request for their teams. These are billed as part of engagement packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
SAGE product offering
Product offeringCore offering
SAGE is a Singapore-based corporate education firm that designs and delivers bespoke soft-skills training programs for professional services firms and corporate clients. Offerings include modular topical training series, learner needs assessments, coaching and mentoring with role-play practice, webinars, and a published book on meeting facilitation, all anchored by the proprietary Praxis Learning Model that extends learning beyond the workshop into on-the-job practice.
Product overview
SAGE is a corporate education and professional services firm offering a modular training ecosystem organized around seven series: Foundations of Management, Foundations of Professionalism, Foundations of Account Management, Meeting Mastery, Business Development, Sales, and Gravitas Mastery. The offering is anchored by the proprietary Praxis Learning Model and Triptych Model, which structure training into prework, live workshops, and on-the-job application. Core products include Topical Modules by Series (training content), Learner Needs Assessment (three-tier diagnostic system), Coaching/Mentoring & Practice (including role-play with trained actors), the Frameworks Library (downloadable frameworks), Conversations (webinar library), and a published book on meeting management. All offerings are delivered through video conference, in-person, and phone formats, with measurement of learning embedded from the start of each engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Topical Modules by Series Modular training content organized into seven series covering foundational management, professionalism, account management, meeting mastery, business development, sales, and gravitas skills, delivered to corporate clients as part of scoped engagements.
- Learner Needs Assessment A three-tier diagnostic service (SAGE I, II, III) that analyzes organizational learning needs through document review, interviews, and on-site observations to identify skill gaps and development priorities for client organizations.
- Coaching, Mentoring & Practice Praxis Imperative engagement model offering one-on-one and team coaching, professional feedback, consultative advice, and role-play facilitation with trained actors to ensure workplace learning translates to daily performance.
- The Opening & The Closing (Book) A published book by founder Kevin Legg on professional meeting facilitation, described as a standard across law, consulting, and finance organizations, available for purchase on Amazon.
- Opening & Closing Meetings Course A course that teaches professionals how to effectively start and conclude business meetings with clear next steps, available as part of corporate engagement packages.
Quantifiable outcome
- 20% average email reply rate in 2019 (SAGE's own lead generation)
- +1 more outcomes
Companies that use SAGE
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SAGE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SAGE partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
SAGE competitors and assessment
Company assessmentDirect peers
- Sandler Training: Worldwide sales and leadership training franchise built around a proprietary methodology and ongoing coaching — comparable to SAGE's emphasis on methodology-plus-coaching rather than workshop-only delivery, with overlap in professional services target buyers.
- Wilson Learning: Global sales, leadership, and interpersonal skills training provider with research-based methodologies — comparable to SAGE in delivering soft-skills and business development training to enterprise buyers across multiple industries.
- The Brooks Group: Sales training and business development consulting firm serving B2B organizations with custom curriculum and ongoing coaching — closely aligned with SAGE's business development, account management, and sales training offerings for enterprise clients.
- Richardson Sales Performance: Global sales training and performance improvement company serving B2B sales organizations with customized curriculum and coaching — closely mirrors SAGE's sales training and methodology-driven engagement model for professional services clients.
- BTS: Global professional services firm specializing in learning and capability building for enterprises, with a strong focus on strategy execution, sales transformation, and leadership — directly comparable to SAGE's enterprise soft-skills and business-development training motion.
- RAIN Group: Global sales training and consulting firm specializing in sales performance, negotiation, and business development — directly comparable to SAGE's sales, negotiation, and business development training modules for professional services buyers.
- Mercuri International: International sales and management training firm offering custom enterprise programs and coaching — overlapping with SAGE's sales training, account management, and bespoke enterprise engagement model.
Broad incumbents
- Dale Carnegie & Associates: Long-established corporate training brand delivering soft-skills, leadership, and sales training globally — operates as a broader incumbent with overlapping curriculum in professionalism, sales, and presentation skills similar to SAGE's core modules.
- FranklinCovey: Global performance and leadership training company offering proprietary frameworks and content — comparable to SAGE's framework-driven, enterprise-led delivery but at materially larger scale and broader scope.
- Korn Ferry: Global organizational consulting firm with a significant leadership and professional development practice — overlaps with SAGE in targeting enterprise and professional services clients with talent development solutions, but at a much larger scale and broader offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SAGE social profiles
Digital presenceSAGE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAGE leadership team
Management profileNumber of profiles
Profiles5 records
SAGE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAGE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAGE
What does SAGE do?
SAGE is a Singapore-based corporate education firm that designs and delivers bespoke soft-skills training programs for professional services firms and corporate clients. Offerings include modular topical training series, learner needs assessments, coaching and mentoring with role-play practice, webinars, and a published book on meeting facilitation, all anchored by the proprietary Praxis Learning Model that extends learning beyond the workshop into on-the-job practice.
Is SAGE a public or private company?
SAGE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SAGE founded?
SAGE was founded in 2018. It employs 1 to 10 people.
Where is SAGE based?
SAGE is headquartered in Singapore, Singapore, in the Asia region.
How does SAGE make money?
Three revenue lines are on record. Corporate Training & Development Engagements are the primary driver. The others are book Sales and training Courses.
Who are SAGE's main competitors?
Direct peers on record are Sandler Training, Wilson Learning, The Brooks Group, Richardson Sales Performance, BTS, RAIN Group and Mercuri International. Broad incumbents are Dale Carnegie & Associates, FranklinCovey and Korn Ferry.
Does SAGE have an API?
No public API is recorded for SAGE.
What industry is SAGE in?
SAGE's product category is Corporate Education & Training. Its primary akta.pro industry code is BPACANAD, Sales, Customer Service & Soft Skills Training, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 611430 and its SIC code is 8200.