Invest MX
Invest MX is a Querétaro-based advisory and industrial real estate firm that helps foreign and domestic companies invest, expand, or relocate operations into Mexico through consulting, site selection, incentive negotiation, and build-to-suit construction via its sister company INMX.
- Company typePrivate
- Founded1995
- HeadquartersQuerétaro, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Invest MX does
Invest MX is a Mexican investment advisory and industrial real estate firm headquartered in Querétaro, Mexico, with a secondary office in Longmont, Colorado. The company helps foreign and domestic companies invest, expand, or relocate operations into Mexico, delivering an integrated suite of strategic consulting (market analysis, supply chain design, site evaluation, incentive negotiation, government relations), industrial real estate transactions (sale, purchase, and rental from its own portfolio of parks and buildings), and build-to-suit construction services delivered through its sister company INMX.
The firm operates with 11–50 employees and a small senior leadership team led by founding partner & CEO Tonatiuh Salinas, an industrial engineer from Tecnológico de Monterrey with 20+ years of experience and a role in developing the Querétaro Aerospace Cluster. Cumulative track record cited by the company includes 125+ companies advised and more than 1,000,000 m² of industrial buildings constructed over the past two decades, with named clients spanning Bombardier, Ericsson, DHL, Autoliv, Scania, and Kio Networks.
Go-to-market is enterprise field sales augmented by a strategic alliance with Strategic Development Group (SDG) for site selection and incentive analysis, and content marketing via the company blog, LinkedIn, and YouTube. Revenue is generated through advisory fees, real estate commissions, and construction-related fees, with custom project-based pricing and no publicly disclosed recurring component. The company does not develop proprietary software or AI/ML platforms; its value is delivered through human expertise, proprietary land/building inventory, and government relationships across multiple Mexican states.
Invest MX firmographics
Firmographics- Name
- Invest MX
- Legal name
- Invest MX
- Website
- https://investmx.com.mx
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Invest MX is a Querétaro-based advisory and industrial real estate firm that helps foreign and domestic companies invest, expand, or relocate operations into Mexico through consulting, site selection, incentive negotiation, and build-to-suit construction via its sister company INMX.
- Ownership category
- akta.pro rank
Invest MX industry classification
Industry- Product category
- Foreign Investment Advisory and Industrial Real Estate Consulting
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)
- akta.pro secondary industry
- Corporate Strategy Advisory (BPAHADAA)
Keywords
Where Invest MX is headquartered
LocationHeadquarters
- HQ city
- Querétaro
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
Invest MX business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Strategic Consulting Services: Advisory fees for business model development, market analysis, supply chain optimization, commercial strategies, site evaluation, incentive negotiation, and government relations services.
- Industrial Real Estate Transactions: Commission-based revenue from buying, selling, and renting industrial properties from their own portfolio of industrial parks and buildings.
- Build-to-Suit (BTS) Construction Services: Construction and development of industrial buildings delivered through sister company INMX, providing comprehensive solutions from site selection through project completion.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Invest MX product offering
Product offeringCore offering
Invest MX is an investment consulting agency that facilitates foreign and domestic investment in Mexico through strategic advisory, market and economic analysis, site selection, incentive negotiation, government relations, and industrial real estate services. The firm operates its own portfolio of industrial parks and buildings, and through its sister company INMX delivers build-to-suit (BTS) construction and development of industrial facilities, providing an end-to-end expansion solution for foreign companies entering Mexico.
Product overview
Invest MX offers a unified portfolio of industrial real estate and consulting services for companies seeking to invest, expand, or relocate operations in Mexico. The core offering combines Consultoría (strategic consulting, market analysis, site selection, and incentive negotiation) with Real Estate (industrial property sales, rentals, and build-to-suit construction). Strategic alliances with SDG (Strategic Development Group) and sister company INMX (industrial design and construction) provide end-to-end services from strategic localization to physical project execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Consulting (Consultoría) Strategic consulting service for foreign and domestic companies investing in Mexico, covering business model development, multi-dimensional market analysis (economic, political, social, environmental, regulatory, logistics, industrial, investment), supply chain design and optimization, commercial strategies, site evaluation, incentive negotiation, and local government relations.
- Industrial Real Estate Services (Real Estate) Industrial real estate service covering purchase, sale, and rental of industrial properties from Invest MX's own portfolio of industrial parks and buildings; build-to-suit (BTS) construction and development of industrial buildings delivered via sister company INMX; and site selection with negotiation support for foreign and domestic companies.
Quantifiable outcome
- Over 1,000,000 m² of industrial buildings constructed in the past two decades
- +2 more outcomes
Companies that use Invest MX
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Invest MX technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Invest MX partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Strategic Development Group (SDG)coreStrategic alliance strengthening Invest MX's capability to offer comprehensive expansion services to foreign companies in Mexico. SDG brings expertise in site selection, incentive negotiation, and cost analysis, which combined with Invest MX's deep knowledge of the Mexican market, enables informed decision-making and optimized resource allocation for successful establishment of operations.
- INMXcoreINMX is Invest MX's sister company specializing in the design, construction, and development of industrial buildings and business parks. This partnership completes the service offering by uniting strategic localization and investment attraction consulting with physical project execution, ensuring efficient timelines, construction quality, and seamless transition to full operations.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Invest MX competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: Global commercial real estate services firm with established Mexico operations covering site selection, incentives, lease transactions, and investment sales. Overlaps with Invest MX's advisory and transaction services at a larger scale and broader service portfolio.
- Colliers International: Global real estate services firm with Mexico operations providing site selection, incentives advisory, and industrial leasing. Comparable advisory overlap across multinational tenant mandates.
- Cushman & Wakefield: Global CRE services firm with Americas industrial logistics and site-selection practice serving nearshoring tenants in Mexico. Directly comparable advisory overlap but a much broader portfolio including valuation, capital markets, and facilities management.
- JLL: Global real estate services and investment management firm with Mexico industrial practice covering site selection, incentives advisory, and BTS project services. Comparable in cross-border industrial tenant advisory, broader in scale.
- Newmark Group: Global CRE services firm with growing industrial logistics and site-selection capabilities serving cross-border tenants in Mexico. Comparable transactional and advisory overlap at the site-selection stage.
Direct peers
- VESTA: Major Mexican industrial REIT developing and leasing Class-A industrial real estate across Mexico, with significant nearshoring exposure. Directly comparable as an industrial real estate operator serving foreign manufacturers expanding into Mexico, though larger and publicly listed.
- Latizca Desarrollos: Mexican industrial real estate developer with built inventory and BTS capability across central Mexico, directly overlapping with Invest MX's industrial park portfolio and BTS delivery via INMX.
- Strategic Development Group (SDG): US-based site selection and incentives advisory firm that is explicitly a partner of Invest MX and operates in the same FDI site-selection space. Highly comparable in service mix though without Invest MX's Mexican real estate portfolio.
- Advance Real Estate: Mexican industrial real estate developer offering BTS and built inventory across northern and central Mexico, competing for the same foreign tenant pipeline. Comparable business mix of BTS construction and speculative development targeting nearshoring tenants.
- Fibra Prologis: Mexican industrial REIT (Prologis subsidiary) operating large logistics real estate portfolio across Mexico's main manufacturing corridors. Competes for the same tenant roster including foreign nearshoring manufacturers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Invest MX social profiles
Digital presenceInvest MX financial estimates
Financial estimateRevenue estimate
Valuation estimate
Invest MX leadership team
Management profileNumber of profiles
Profiles3 records
Invest MX subsidiaries and ownership
Company hierarchySubsidiaries1 record
Invest MX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Invest MX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Invest MX
What does Invest MX do?
Invest MX is an investment consulting agency that facilitates foreign and domestic investment in Mexico through strategic advisory, market and economic analysis, site selection, incentive negotiation, government relations, and industrial real estate services. The firm operates its own portfolio of industrial parks and buildings, and through its sister company INMX delivers build-to-suit (BTS) construction and development of industrial facilities, providing an end-to-end expansion solution for foreign companies entering Mexico.
Is Invest MX a public or private company?
Invest MX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Invest MX founded?
Invest MX was founded in 1995. It employs 11 to 50 people.
Where is Invest MX based?
Invest MX is headquartered in Querétaro, Mexico, in the Latin America region.
How does Invest MX make money?
Three revenue lines are on record. Strategic Consulting Services are the primary driver. The others are industrial Real Estate Transactions and build-to-Suit (BTS) Construction Services.
Who are Invest MX's main competitors?
Broad incumbents on record are CBRE Group, Colliers International, Cushman & Wakefield, JLL and Newmark Group. Direct peers are VESTA, Latizca Desarrollos, Strategic Development Group (SDG), Advance Real Estate and Fibra Prologis.
Does Invest MX have an API?
No public API is recorded for Invest MX.
What industry is Invest MX in?
Invest MX's product category is Foreign Investment Advisory and Industrial Real Estate Consulting. Its primary akta.pro industry code is BPAJANAA, Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation), with a secondary code of BPAHADAA, Corporate Strategy Advisory. Its NAICS code is 523940 and its SIC code is 8742.