B1 Marketing Group

What B1 Marketing Group does

B1 Marketing Group is a private marketing services company headquartered in Gilbert, Arizona, founded in 2006, that specializes in claimant acquisition for plaintiff mass tort law firms. The company runs multi-channel digital marketing campaigns across litigation categories including Hernia Mesh, Ozempic/Wegovy, NEC, Camp Lejeune, and Hair Relaxer lawsuits, delivering screened, verified claimant leads to law firm intake teams.

The company's core technology asset is its proprietary "Intake Firewall" software platform, which performs claimant verification, fraud screening, demographic profiling, and qualification prior to delivery to law firm clients. The platform operates under TCPA, HIPAA, and SOC 2-aligned compliance frameworks, positioning B1 to meet the procurement standards of regulated law firm buyers. The company also offers adjacent service modules — Optimization, Consulting, and Custom Campaigns — that extend beyond raw claimant delivery into intake strategy and conversion tuning.

B1's business model is B2B professional services revenue generated through claimant acquisition fees and campaign-based pricing paid by plaintiff law firms. The company self-reports 1,000+ satisfied clients and operates with a team of 11-50 employees. Revenue is concentrated within a single buyer vertical (mass tort plaintiff law firms), which ties growth to litigation cycle dynamics and the cadence of mass tort marketing spend. No external funding rounds have been disclosed, and the company remains founder-led by Bryan L.

Name

B1 Marketing Group

Legal name

B1 Marketing Group

Website

https://b1marketing.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

B1 Marketing Group is a Gilbert, Arizona-based claimant acquisition and intake verification firm that screens and delivers qualified mass tort leads to plaintiff law firms across Hernia Mesh, Ozempic, NEC, Camp Lejeune, and Hair Relaxer cases.

Ownership category

akta.pro rank

Product category

Mass Tort Claimant Acquisition Services

NAICS

Advertising, Public Relations, and Related Services (5418), Legal Services (5411)

SIC

Services-Advertising (7310)

akta.pro primary industry

eDiscovery, Litigation Support & Legal Hold (BPAEAPAE)

akta.pro secondary industries

Fraud Investigations & Claims Support (Insurance/Financial) (BPAKAEAD), Medigap Marketing, Lead Gen & Compliance (CMS/Do-Not-Call/TPMO) (HLAEADAE)

Keywords

• Mass tort marketing
• Claimant acquisition services
• Legal lead generation
• Claimant verification platform
• Legal intake services

Headquarters

HQ city

Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Mass Tort Claimant Acquisition Services: Technology-enabled claimant intelligence platform delivering qualified, verified mass tort claimants to law firms. Combines digital marketing, live intake, AI-assisted validation, and medical proof of injury to provide case-ready files—not raw leads. Revenue derived from delivering verified claimants who meet firm-specific criteria.
2. Marketing and Consulting Services: Provides marketing, consulting, technology, intake-support, and related business services. Consulting services include optimizing sales processes, launching call center operations, improving marketing ROI, and navigating compliance in regulated industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

B1 Marketing Group delivers verified, case-ready mass tort claimants to law firms handling complex litigation. The offering combines digital marketing, live intake by trained agents, AI-assisted validation, and medical proof of injury (POI) to provide case-ready files with signed retainers and HIPAA authorizations—rather than raw unverified leads. Core service modules include Mass Tort Campaigns, Live Agents, Intake Center, a proprietary Technology Platform, and Intake Firewall software for claimant qualification and fraud-risk screening.

Product overview

B1 Marketing Group is a technology-enabled claimant intelligence platform designed for law firms handling mass tort and complex litigation. The platform operates as a unified system combining a proprietary technology stack with service modules. The core Technology Platform provides AI-assisted demographic modeling, fraud detection, and verification automation. This core is augmented by Mass Tort Campaigns (the primary service delivering verified claimants), Live Agents (human validation layer), and Intake Center (dedicated intake infrastructure). Add-on modules include Optimization (campaign performance refinement) and Consulting (client acquisition system development). Intake Firewall is a sub-product providing claimant qualification software, fraud-risk screening, and workflow control. The system delivers signed retainer agreements, HIPAA authorizations, and verified claimant data to law firm intake teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Mass Tort Campaigns End-to-end claimant acquisition service delivering verified, case-ready mass tort claimants to law firms. Combines AI-assisted screening, proprietary verification, live agent validation, and intake operations to evaluate every contact against firm-specific criteria including identity, exposure timeline, and injury profile. Delivers signed retainers, HIPAA authorizations, and proof of injury with each claimant.
• Intake Firewall Software product supporting potential-claimant qualification, validation, fraud-risk screening, enrichment, workflow control, document collection, and signed-retainer file preparation. Validates TrustedForm certificate URLs and compares consent information with person and intake data.
• Technology Platform Proprietary technology platform combining AI-assisted demographic modeling, fraud detection, and verification automation to identify and qualify plaintiffs at scale. Multi-layer screening covers identity verification, duplicate detection, and compliance validation, with real-time analytics for campaign performance, claimant quality, and conversion tracking.
• Consulting Services Consulting services for building scalable, compliant client acquisition systems including sales process optimization, call center operations launch, marketing ROI improvement, and compliance navigation in regulated industries. Serves legal industry consultants and firms seeking technology implementation and team training support.

Quantifiable outcome

• Fewer wasted intake team conversations due to pre-qualified claimants
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• FindLaw: FindLaw, part of Thomson Reuters, is a leading legal directory and marketing platform serving law firms with websites, content, and advertising solutions. As a broad incumbent with overlapping capabilities, FindLaw competes in the broader legal marketing space where B1 operates.
• Avvo: Avvo, owned by Internet Brands, is a legal directory and Q&A platform with attorney marketing services. As a broad incumbent in legal marketing, Avvo offers overlapping capabilities with B1's law firm client acquisition services.
• Justia: Justia is a legal information and marketing platform offering law firm websites, directories, and marketing services. As a broad incumbent with overlapping capabilities in legal marketing, Justia serves similar enterprise law firm customers as B1.
• Martindale.com: Martindale.com, part of Internet Brands, is a long-established legal directory and marketing service connecting consumers with attorneys. As a broad incumbent, Martindale operates in the legal marketing space where B1 also competes for law firm marketing spend.

Direct peers

• Consultwebs: Consultwebs is a digital marketing agency specializing in law firm marketing, providing SEO, website design, and advertising services. They serve similar enterprise law firm clients with comprehensive marketing solutions, making them a direct comparable peer to B1.
• LawLytics: LawLytics is a legal marketing platform helping law firms with websites, content, and intake optimization. Like B1, LawLytics combines technology with marketing services for law firms, making it a direct comparable peer in legal marketing technology.
• Scorpion: Scorpion is a legal marketing technology company providing websites, intake, and marketing services for law firms. Like B1, Scorpion combines technology with marketing services to help law firms acquire clients, making it a direct peer in the legal marketing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/B1MktgGroup
• Facebookfacebook.com/B1Marketing
• LinkedInlinkedin.com/company/b1-marketing-group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B1 Marketing Group