Neolog

What Neolog does

Neolog was a Brazilian logistics optimization software company founded in São Paulo in 2002, targeting large shippers and enterprises across wholesale, distribution, retail, manufacturing, and agribusiness. Its core technology relied on proprietary mathematical and statistical models embedded in two enterprise software products: a comprehensive logistics management system (now TOTVS Otimização Logística) for end-to-end collection and delivery process management at complex, high-cost operations, and a lighter route planning and cargo tracking system (now TOTVS Roteirização e Entregas) that calculates shortest delivery routes by ingesting sales and delivery demands from the customer's ERP and optimizing against delivery windows, loading/unloading hours, customer locations, priority order, driver hour limits, mandatory first stops, and exclusive orders. Customer outcomes claimed by the company include up to 8% savings on total logistics costs, plus reductions in travel time, overtime, fuel consumption, vehicle maintenance, and freight bills.

Neolog's go-to-market was enterprise field sales backed by on-site implementation: technicians mapped input and output flows, identified bottlenecks, and recommended process changes, generating revenue from software subscriptions/licenses (recurring) and professional implementation services. Following TOTVS's acquisition of 60% of capital in 2015 and the remaining 40% in 2019, Neolog became a wholly-owned division of TOTVS, Brazil's largest enterprise software company; its products were rebranded under the TOTVS portfolio and are now sold and supported through TOTVS's direct sales force, customer portal (Central do Cliente), and 0800/4003 contact lines. Notable enterprise customers include Gerdau (steel/metallurgy), Amanco (building materials), and Magazine Luiza (retail/e-commerce). The current entity operates as a private, Brazil-domestic division with a 11–50 employee band and no separately disclosed financials.

Name

Neolog

Legal name

Neolog

Website

https://neolog.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Neolog, founded in São Paulo in 2002 and now a wholly-owned division of TOTVS, develops logistics optimization software using proprietary mathematical models — including TOTVS Otimização Logística for complex large-shipper operations and TOTVS Roteirização e Entregas for route planning — serving Brazilian enterprises across retail, manufacturing, distribution, and agribusiness.

Ownership category

akta.pro rank

Product category

Logistics Optimization Software

NAICS

Support Activities for Transportation (488), Freight Transportation Arrangement (488510), Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Prepackaged Software (7372), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro industry

PRIMARYTLAEAGAF

Multi-Stop Route Sequencing & Territory Planning

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Routing, Dispatch & Last-Mile Optimization Software

SECONDARYTLAEAGAB

Dispatch Management & Driver Workflow Apps

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Routing, Dispatch & Last-Mile Optimization Software

SECONDARYTLAEAKAC

Real-Time Operational Visibility & Exception Management

Transportation & Logistics/Logistics Technology & Telematics (TMS/WMS, Tracking, ELD/IoT)/Supply Chain Control Towers & Logistics Analytics

SECONDARYBPAHAHAE

Logistics & Transportation Optimization

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Operations & Supply Chain Consulting

Keywords

• Logistics optimization software
• Route planning systems
• Supply chain optimization
• Delivery management software
• Transportation optimization

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licenses/Subscriptions: Enterprise logistics optimization software sold to large shippers, including TOTVS Otimização Logística for complex operations and TOTVS Roteirização e Entregas for simpler route planning needs. Revenue generated through software licensing and subscription model integrated with TOTVS product portfolio.
2. Professional Implementation Services: On-site implementation services including technician visits to map input and output flows, identify bottlenecks, and suggest operational improvements. This represents an additional service component alongside software sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Neolog develops logistics optimization software that uses mathematical and statistical models to analyze and improve collection and delivery operations for Brazilian enterprises. Its two flagship products, TOTVS Otimização Logística and TOTVS Roteirização e Entregas, help large shippers reduce logistics costs, optimize delivery routes, and improve operational efficiency across wholesale, distribution, retail, manufacturing, and agribusiness sectors. Implementation is supported by on-site technician visits that map inbound/outbound flows, identify bottlenecks, and recommend improvements.

Product overview

Neolog was a logistics optimization company founded in 2002 and fully acquired by TOTVS in 2019. Its systems have been incorporated into TOTVS's portfolio as two distinct products: TOTVS Otimização Logística (a comprehensive logistics management system for large shippers) and TOTVS Roteirização e Entregas (a simpler route planning and delivery tracking system). Both products use mathematical models and statistical analysis to optimize logistics operations, reduce costs, and improve operational efficiency for clients across wholesale, distribution, retail, manufacturing, and agribusiness sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• TOTVS Otimização Logística System for complete management of collection and delivery processes, reducing travel time and cutting costs for large shippers in durable and non-durable consumer goods industries. Claims up to 8% savings on total logistics costs. Implementation includes on-site technician visits to map inbound/outbound merchandise flow, identify bottlenecks, and suggest efficiency improvements.
• TOTVS Roteirização e Entregas System for delivery route planning and cargo tracking that calculates the shortest delivery routes based on sales and delivery demands from the customer's ERP. Considers variables including delivery windows, loading/unloading hours, customer locations, and delivery priority. Can be configured for driver hour limits, mandatory first stops, and exclusive orders.

Quantifiable outcome

• Up to 8% savings on total logistics costs
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/totvs
• YouTubeyoutube.com/totvs
• LinkedInlinkedin.com/company/totvs
• Instagraminstagram.com/totvs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neolog