What Vorwerk Flooring does

Vorwerk Flooring is the commercial identity of DAS TEPPICHWERK GmbH & Co. KG, a German textile floor-covering manufacturer founded in 1883 and headquartered in Hameln, Lower Saxony. The company produces high-quality woven and tufted broadloom carpets, acoustic carpet tiles (branded SL SONIC), and made-to-measure fitted rugs, marketed under a trademark licensed from the Vorwerk Group (Wuppertal). Its product portfolio is stratified into three tiers — Essential, Superior, and Exclusive Lines — spanning more than 60 products and 1,200 colours, with customisation available from 250 m² (woven) and 400 m² (tufted) production runs. Distinctive technology features include PVC- and bitumen-free acoustic tiles available in standard squares plus nine free-form shapes (organic, wave, hexagon, angle, crystal) and an in-house closed-loop recycling programme (R2R) in partnership with Aquafil that regenerates end-of-life carpets into ECONYL nylon yarn.

The company sells through two parallel go-to-market motions: a digital self-serve channel with product finder, tile configurator, room visualisation tool, and free-sample ordering (up to 3 samples per order), and a professional/specifier channel targeting architects, planners, designers, installers, and dealers for project-based contract-sector sales. Customer segments span residential end-users (bedrooms, living areas, home offices) and the commercial/contract sector (offices, legal practices, restaurants, conference rooms, reception and event spaces, department stores). Pricing is one-time transactional and not publicly disclosed; revenue is generated through direct sales of manufactured carpet products and bespoke customisation services, with a dedicated export contact supporting cross-border commercial demand.

Operations are supported by an extensive certification stack — DGNB, GUT, SCS Indoor Advantage GOLD, EcoVadis, French VOC A+, CE, and Life Balance — qualifying the range for inclusion in green-certified commercial building projects. The entity is a German limited partnership (Kommanditgesellschaft) registered at the Municipal Court of Hannover, privately held with no public listing or external venture funding identified, and operates with a headcount in the 11–50 range from its single Hameln manufacturing facility.

Name

Vorwerk Flooring

Legal name

DAS TEPPICHWERK GmbH & Co. KG

Website

https://vorwerk-flooring.com/

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Short description

Vorwerk Flooring is a German manufacturer of premium textile floor coverings (woven and tufted broadloom carpets, acoustic tiles, and custom rugs) operating as DAS TEPPICHWERK since 1883. It sells to residential customers and the commercial/contract sector via architects, designers, and dealers, with a portfolio of 60+ products in 1,200+ colours.

Ownership category

akta.pro rank

Product category

Textile Floor Coverings (Carpet Manufacturing)

NAICS

Carpet and Rug Mills (31411), Floor Covering Retailers (449121)

SIC

Carpets & Rugs (2273), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Woven Floor Coverings Manufacturing (Axminster/Wilton/Flatweave) (IMAOAJAF)

akta.pro secondary industries

Tufted Floor Coverings Manufacturing (IMAOAJAE), Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Textile floor coverings
• Tufted carpets
• Woven carpets
• Acoustic carpet tiles
• Carpet manufacturing

Headquarters

HQ city

Hameln

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Textile Floor Covering Sales: Direct sales of manufactured carpet products including broadloom carpets, acoustic tiles, and fitted rugs to residential and commercial customers.
2. Custom/Made-to-Order Products: Customisation services for colour, design, and dimensions. Minimum order quantities: 250m² for woven articles and 400m² for tufted articles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Vorwerk Flooring, produced by DAS TEPPICHWERK in Hameln, Germany, manufactures and sells a branded range of textile floor coverings. The core product lines are tufted broadloom carpets (CUT & LOOP, 4m/5m widths), woven carpets (WOVEN, 2m widths), acoustic carpet tiles (SL SONIC, including free-form shapes), and custom-cut rugs in premium, stitched, and deluxe finishes, supplemented by made-to-order colour, design, and dimension customisation. The portfolio is stratified into Essential, Superior, and Exclusive lines for residential and commercial/contract buyers, supported by online tools for product selection and visualisation.

Product overview

Vorwerk Flooring, produced by DAS TEPPICHWERK, offers a comprehensive portfolio of high-quality textile floor coverings manufactured in Germany under the Vorwerk brand. The product range is organized across three core categories — CUT & LOOP tufted broadloom carpets (in 4m/5m widths), WOVEN woven carpets (in 2m widths), and SL SONIC acoustic tiles (50×50 cm standard and free-form shapes) — each supplemented by custom cut-to-size rugs in premium, stitched, and deluxe finishing styles. The portfolio is stratified into three product lines: Essential Line (entry), Superior Line (mid-tier), and Exclusive Line (premium), each offering distinct comfort classes, fire protection ratings, and wear characteristics. Customisation services enable bespoke colours, designs, and dimensions from 250–400 m² production runs. Supporting the product range are two digital tools: an Online Room Designer for virtual carpet visualisation and an Online Tile Configurator for designing with acoustic tiles. A sustainability dimension is provided through the R2R (Recycle to Regenerate) programme with Aquafil, enabling end-of-life carpet recycling into new ECONYL nylon yarn.

Differentiator

Problem solved

Functional benefit

Brands

• Essential Line: First of three product lines setting the standard with high durability, functionality and quality feel.
• Superior Line
• Exclusive Line
• SL SONIC
• R2R (Born Regenerated to be Regenerable)

Products and services

• CUT & LOOP – Tufted Broadloom Carpets Tufted wall-to-wall broadloom carpets offered as velour (cut pile) or loop pile in 4 m and partly 5 m widths. Available in single-shade, mottled, or patterned designs and spanning the Essential, Superior, and Exclusive lines for residential and commercial use cases.
• WOVEN – Woven Carpets Woven carpets produced using traditional weaving technology, offered in 2 m widths as velour or loop pile. Designed for outstanding durability and longevity in commercial buildings, with stock items and custom designs available from 100 m².
• SL SONIC – Acoustic Carpet Tiles Acoustic carpet tiles branded SL SONIC, free from PVC and bitumen, with premium sound-absorbing properties. Available in standard 50x50 cm squares, planks (25x100 cm, 50x100 cm), and nine free-form shapes (organic, wave, hexagon, angle, crystal), with over 60 colours in stock available from 1 box (5 m²).
• Rugs – Fitted Carpets Custom-cut and overlock rugs cut from 4 m wide broadloom to desired dimensions. Available in three finishing styles: Premium rugs with narrow piping borders, Stitched rugs with clean overlock seams, and Deluxe rugs with turned-over edges and felt lining for a voluminous look.
• Customisation (Made-to-Order) Bespoke carpet customisation service allowing customers to specify colours, designs, and dimensions. Custom tufted floor coverings are available from 400 m² production runs and woven articles from 250 m², drawing on a base range of more than 60 high-quality textile floor coverings in over 1,200 colours.

Quantifiable outcome

• Sound absorption ratings from 0.15 to 0.30 NRC depending on product
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AquafilcoreStrategic or Co-development PartnerAquafil is the yarn manufacturer and partner providing the R2R (Born Regenerated to be Regenerable) recycling process. This partnership enables carpets to be fully returned to the production cycle at end of useful life without material loss. The regenerated ECONYL nylon components are processed at Aquafil's plant in Ljubljana.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OBJECT CARPET: German premium carpet manufacturer producing high-quality woven and tufted textile floor coverings for residential and commercial markets. Closely comparable positioning, Made in Germany heritage, similar sustainability focus, and direct overlap in the European specification and contract carpet market.
• Interface: Global leader in modular carpet tiles with a strong sustainability mission (Mission Zero) and design-driven product lines including acoustic and free-form tiles. Comparable in modular carpet tile technology, sustainability leadership, and B2B specification sales motion.
• Balsan: French carpet manufacturer producing broadloom, tiles, and rugs for residential and commercial segments with strong design and sustainability positioning. Closely comparable European premium carpet manufacturer serving similar architects and contract specifiers.
• Ege Carpets: Danish premium carpet manufacturer producing woven and tufted carpets for commercial and residential markets. Comparable in design-led, sustainability-credentialed European contract and residential carpet production.
• Condor Group: Belgian-based carpet manufacturer producing tufted and printed carpets for residential and commercial markets across Europe. Comparable in European contract and residential broadloom production with overlapping customer segments.
• Milliken & Company (Floor Covering): US-based broadloom and modular carpet tile manufacturer with deep specification presence and design-driven product lines. Comparable in premium specification-grade carpet and carpet tile technology serving commercial interiors.
• Modulyss (B.I.G.): Belgian carpet tile manufacturer producing modular carpet tiles for European commercial markets with sustainability focus. Comparable in modular carpet tile production, European contract market presence, and design/sustainability differentiation.

Broad incumbents

• Tarkett: Major European flooring manufacturer offering broad portfolios across carpet (Desso), vinyl, wood, and laminate. Comparable as a contract-market flooring supplier with sustainability credentials, but operates at much greater scale across multiple flooring categories.
• Forbo Flooring Systems: Swiss-based global flooring manufacturer with textile flooring lines including Flotex and carpet tiles. Comparable in contract-market textile flooring and European commercial project sales, though broader across resilient and linoleum categories.
• Shaw Industries: One of the world's largest carpet manufacturers producing broadloom, carpet tile, and hard surface flooring. Comparable in residential and commercial carpet categories, but operates at much larger scale and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dasteppichwerk
• LinkedInlinkedin.com/company/vorwerk-flooring
• Instagraminstagram.com/dasteppichwerk1883
• Pinterestpinterest.de/vorwerk_flooring

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vorwerk Flooring