Amsler Prufsysteme (Schweiz) AG

What Amsler Prufsysteme (Schweiz) AG does

Amsler Prüfsysteme (Schweiz) AG is a Swiss operating company headquartered at Zwischenweg 20 in Neftenbach that functions as the exclusive domestic sales, service, and calibration channel for the Zwick/Roell Group, an internationally established material testing equipment manufacturer based in Ulm, Germany. The company's product portfolio spans precision static and dynamic material testing machines, hardness testing machines, pendulum impact testers, plastic testing machines, and specimen preparation devices sourced from Zwick/Roell; non-destructive testing equipment (ultrasonic testing devices and systems, wall thickness gauges, magnetic particle crack detectors, coating thickness gauges, crack depth gauges) sourced from Karl Deutsch; and construction material testing machines and accessories sourced from ToniTechnik.

The business model combines one-time equipment sales with recurring service revenue streams including consulting, installation, maintenance, calibration, and training. Commercial activity is conducted exclusively within Switzerland through direct enterprise field sales from the Neftenbach office, with no public pricing, e-commerce, or distributor channels. The company's go-to-market is consultative, positioning long-standing material testing experience and the Zwick/Roell Group's brand as primary differentiators, and serving industrial manufacturers and quality assurance laboratories requiring mechanical and non-destructive material testing.

Amsler Prüfsysteme operates as a wholly-owned subsidiary of Zwick/Roell-Gruppe and is privately held with no public ticker. The company maintains a minimal digital footprint (basic company website, no mobile app, no public APIs, limited social media presence) and has no disclosed headcount, revenue, certifications, patents, or M&A activity in the source material.

Name

Amsler Prufsysteme (Schweiz) AG

Legal name

Amsler Prüfsysteme (Schweiz) AG

Website

https://amsler-pruefsysteme.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Amsler Prüfsysteme (Schweiz) AG is a Swiss distributor and service provider that sells, services, and calibrates Zwick/Roell, Karl Deutsch, and ToniTechnik material and non-destructive testing equipment for Swiss industrial manufacturers and quality assurance laboratories.

Ownership category

akta.pro rank

Product category

Material Testing Equipment Distribution and Services

NAICS

Testing Laboratories and Services (54138), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Test, Measurement & Lab Equipment Retail (CRACAKAH)

Keywords

• Material testing equipment
• Non-destructive testing
• Hardness testing machines
• Construction material testing
• Testing equipment distribution

Headquarters

HQ city

Neftenbach

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Equipment Sales: Sale of material testing machines and equipment including precision testing machines, non-destructive testing devices, and related accessories.
2. Service and Maintenance: Ongoing service, maintenance, calibration, and training services for testing equipment.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Amsler Prüfsysteme (Schweiz) AG serves as the exclusive Swiss representative of the Zwick/Roell Group, selling and servicing material testing machines and equipment sourced from three partner brands (Zwick/Roell, Karl Deutsch, ToniTechnik). The company provides static and dynamic material testing machines, hardness testing machines, pendulum impact testers, plastic testing machines, non-destructive testing devices (ultrasonic, magnetic particle, coating thickness, crack depth), and construction material testing equipment, along with consulting, sales, installation, maintenance, calibration, and training services.

Product overview

Amsler Prüfsysteme (Schweiz) AG is a Swiss reseller and service provider for material testing systems, operating as part of the Zwick/Roell Group. The company offers a portfolio of testing machines and equipment sourced from three partner brands: Zwick/Roell (static and dynamic material testing machines, hardness testing machines, pendulum impact testing machines, plastic testing machines, sample preparation equipment), Karl Deutsch (non-destructive testing equipment including ultrasonic testing devices, magnetic powder crack testing, coating thickness and crack depth measuring devices), and ToniTechnik (construction material testing machines and accessories). The company provides consultation, sales, service, maintenance, calibration, and training services alongside these product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Zwick/Roell Material Testing Machines
• Karl Deutsch Non-Destructive Testing Equipment
• ToniTechnik Construction Material Testing Machines
• Testing Equipment Service, Maintenance, Calibration, and Training

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Zwick/Roell GroupcoreStrategic or Co-development PartnerAmsler Prüfsysteme (Schweiz) AG is a company of the Zwick/Roell Group. The Zwick/Roell Group, based in Ulm, Germany, is an internationally leading company in modern material testing. Amsler serves as the exclusive Swiss representative, providing sales, service, maintenance, calibration, and training for Zwick/Roell products.

Recent moves3 records

Direct peers

• Tinius Olsen: Tinius Olsen is a specialist manufacturer of mechanical materials testing equipment (tensile, compression, impact, melt flow) serving similar industrial and laboratory end markets. As a mid-sized specialist, it is highly comparable to Amsler's Zwick/Roell-sourced portfolio in scope and customer type.
• Mecmesin: Mecmesin designs and manufactures force and torque testing equipment for materials, components, and finished products. It is a comparable mid-sized specialist serving industrial QA/QC labs, with similar distribution-led go-to-market in European markets.
• Hegewald & Peschke: Hegewald & Peschke is a German manufacturer of material and component testing machines serving automotive, aerospace, and industrial customers in German-speaking Europe. It is comparable to Amsler in size and product focus, and competes for the same DACH-region QA/QC capex.
• ADMET: ADMET manufactures mechanical materials testing systems (universal testing machines, fatigue, and specialized fixtures) for industrial and laboratory QA applications. It targets the same mid-market industrial customers as Amsler's portfolio.

Broad incumbents

• Instron: Instron (part of Illinois Tool Works) is a global manufacturer of mechanical material testing equipment — static, dynamic, fatigue, and impact systems — directly overlapping Amsler's core Zwick/Roell portfolio. Instron sells into Swiss industrial QA labs, often competing with Amsler's distribution model by engaging customers directly or via other channel partners.
• MTS Systems: MTS Systems (acquired by Illinois Tool Works) manufactures mechanical testing and simulation systems, including servohydraulic and electromechanical test frames used in materials and components testing. It competes head-to-head with Zwick/Roell products that Amsler distributes in Switzerland.
• Shimadzu: Shimadzu manufactures a broad range of materials testing machines (universal testing, hardness, impact) along with analytical and measurement instruments. Its testing division is a global incumbent competing for the same Swiss industrial QA budget that Amsler addresses through Zwick/Roell.
• AMETEK (Lloyd Instruments): AMETEK owns the Lloyd Instruments brand, which produces mechanical materials testing systems including universal testing machines. AMETEK's larger corporate scope and broader test & measurement portfolio make it a broad incumbent competing for the same Swiss industrial wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsler Prufsysteme (Schweiz) AG