Danesi

What Danesi does

Fornaci Laterizi Danesi S.P.A. (Danesi) is an Italian manufacturer of clay brick (laterizio) construction solutions headquartered in Soncino, Cremona, with operations dating to 1955. The company produces an integrated portfolio of structural and thermal masonry products, anchored by the Normablok Più line — clay bricks embedded with BASF's Neopor® graphite-enhanced expanded polystyrene — alongside the Poroton® line of porous clay bricks (produced under Consorzio POROTON® Italia sub-license), rectified thin-joint Poroton Plan variants, traditional load-bearing bricks, partition and floor bricks, and proprietary mortars including Danesi MTM10 thermal mortar. Manufacturing runs across two production facilities (Soncino, inaugurated with a new Normablok plant in January 2016, and Lugagnano Val d'Arda, acquired 1999) with two logistics depots (Cesano Maderno, Casei Gerola). Technical credentials include EI 240 fire resistance certification, 0.21 W/m²K thermal transmittance, third-party-validated seismic shake-table testing with Italian universities and ENEA, and ReMade in Italy®/CAM certification enabling Superbonus 110% eligibility for the Normablok Più CAM range.

Danesi sells through Latercom, a wholly-controlled commercial subsidiary (established 2000) that exclusively distributes the full Danesi range via a network of regional sales agents covering North, Central, and South Italy, while also carrying third-party brick brands. Pricing is quote-based and not publicly disclosed; revenue is generated through transactional hardware sales to building companies, contractors, design professionals (architects, engineers, surveyors), building material retailers, and private individuals. Go-to-market combines channel-partner distribution, a dedicated in-house technical office of architects and engineers who provide specification support, BIM documentation, feasibility studies, and on-site visits, with marketing concentrated on trade fairs (Klimahouse, MADE Expo, SAIE), technical webinars, trade press, and digital tools including the QuantiMattoni quantity calculator.

The company is privately held and family-controlled, with Roberto Danesi serving as Presidente (President), 51–100 employees, and a group structure encompassing Danesi Latertech (wholly-owned high-performance brick production subsidiary, 2009) and Normablok Srl (jointly-controlled advanced-construction-systems entity formed in 2013 from the merger with Giussani Enrico e figli). The ownership commentary indicates no private equity or institutional investor involvement, and revenue is not publicly disclosed.

Name

Danesi

Legal name

Fornaci Laterizi Danesi S.P.A.

Website

https://danesilaterizi.it

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

51–100 employees

Short description

Danesi (Fornaci Laterizi Danesi) is a privately held Italian clay brick manufacturer founded in 1955, producing integrated thermal-structural masonry (Normablok Più with BASF Neopor®, Poroton®) for building companies, contractors, design professionals, retailers, and private individuals across Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Soncino

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Brick and Construction Block Sales: Danesi generates revenue through the direct sale of clay bricks and construction blocks to building companies, contractors, design professionals, retailers, and private individuals. Revenue is primarily one-time transactional, with volume-based pricing. Distribution is handled exclusively through Latercom.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Danesi manufactures clay bricks and construction masonry solutions, with the flagship Normablok Più line integrating BASF's Neopor® graphite-enhanced polystyrene directly into clay bricks to deliver thermal insulation, seismic resistance, and fire safety in single-layer wall systems. The portfolio includes POROTON® porous clay bricks, traditional load-bearing bricks, partition and floor bricks, thermal mortars, and CAM-certified variants eligible for Italy's Superbonus 110% tax incentive. Distribution is handled exclusively through Latercom, a commercial sales company in which Danesi holds a controlling stake, serving building companies, contractors, design professionals, retailers, and private individuals across Italy.

Product overview

Fornaci Laterizi Danesi is a manufacturer of clay bricks and construction solutions with over 70 years of history. The company operates a multi-brand product portfolio organized into distinct product families: the Normablok Più line (insulating bricks integrated with BASF Neopor graphite-added polystyrene for thermal performance, including CAM-certified versions for Superbonus 110%), the Poroton line (porized bricks for structural and cladding applications in various performance levels), Poroton Plan (rectified thin-joint bricks for energy-efficient buildings), traditional bricks for load-bearing applications, partition and floor bricks, and related mortars and accessories. The Normablok Più family represents the company's most technologically advanced offering, combining thermal insulation, seismic safety, and fire resistance in single-layer wall solutions. Distribution is handled through Latercom commercial network across Northern, Central, and Southern Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Normablok Più: Insulating brick blocks with graphite-enhanced polystyrene Neopor from BASF for single-layer infill walls, structural masonry, and thermal bridge correction.
• Normablok Più CAM
• Poroton
• Poroton Plan
• Thermokappa

Products and services

• Normablok Più High Performance High-performance thermal clay bricks integrated with graphite-enhanced polystyrene Neopor® from BASF for single-layer cladding walls. Combines thermal insulation, seismic safety, and EI 240 fire resistance in a single construction layer. Targets seismic-zone construction projects in Italy.
• Normablok Più Muratura Armata Insulating clay bricks with graphite-enhanced polystyrene Neopor® from BASF for load-bearing reinforced masonry (Muratura Armata). Achieves 0.21 W/m²K thermal transmittance eliminating the need for external insulation systems (cappotto). Shake-table tested seismic performance.
• Normablok Più Ponti Termici Insulating clay bricks with graphite-enhanced polystyrene Neopor® for thermal bridge correction of pillars, beams, and internal counter-walls in renovation projects. Designed to address thermal bridges that reduce building energy efficiency.
• Normablok Più Taglio Termico Unique brick line designed for thermal insulation of foundations and slabs, effective for vertical thermal flow reduction and mold prevention at ground contact points.
• Normablok Più CAM Product Line Certified product line compliant with CAM (Criteri Ambientali Minimi) and ReMade in Italy® for Superbonus 110% eligibility. Uses EPS Neopor® BMB from BASF derived from renewable raw materials. Includes CAM High Performance, CAM Muratura Armata, CAM Ponti Termici, and CAM All Round variants for seismic-zone construction eligible for Italian tax incentives.
• Poroton Plan TS8 High-tech rectified clay bricks with integrated graphite-enhanced polystyrene Neopor® from BASF for high-performance single-layer walls in low-energy buildings. Part of the Poroton Plan thin-joint system.
• Poroton Plan TS Thin-joint rectified clay bricks for single-layer low-energy consumption buildings with elevated thermal performance. Part of the Poroton Plan thin-joint system.
• Poroton P800 Muratura Armata Porized clay bricks with excellent mechanical parameters for load-bearing reinforced masonry (Muratura Armata), ensuring maximum seismic safety. Produced at the Lugagnano Val d'Arda facility.
• Poroton P700 TS Thin-shell porized clay bricks with elevated thermal performance for cladding masonry in all seismic zones. Used in projects such as the Maria Montessori kindergarten in Casola-Berzantina.
• Poroton P800, P700, P600 Poroton porous clay brick range: P800 (semi-solid with vertical holes for load-bearing masonry), P700 (porized and holed for load-bearing and cladding), and P600 (lightweight with perforation above 55% for cladding masonry). All variants designed for applications in seismic design zones.
• Laterizio Tradizionale (Traditional Bricks) Traditional clay bricks including Doppio UNI, Blocco svizzero, and Isomuro variants for load-bearing masonry in seismic zones. Core product family dating to the company's 1955 founding.
• Laterizio per divisori (Partition Bricks) Partition bricks including Quattro fori, Forato, Scatola, and Forato leggero 3 camere variants for internal walls between housing units.
• Laterizio per solai (Floor Bricks) Floor bricks including Interposto and Blocco Pannello variants for parallel ribbed floor systems.
• Malte e accessori (Mortars and Accessories) Mortars and accessories including Danesi MTM10 thermal mortar (Class M10 for load-bearing and infill masonry providing mechanical resistance and thermal insulation), Plan Danesi adhesive (for thin-joint systems), and Fascia Tagliagiunto insulating tape.
• QuantiMattoni Online Calculator Free online brick quantity calculator tool for estimating blocks needed for construction projects. Targets contractors, designers, retailers, and private individuals to estimate material needs for their building projects.

Quantifiable outcome

• Thermal transmittance of 0.21 W/m²K achieved with Normablok Più S40 MA walls without external insulation
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Consorzio POROTON® ItaliacoreTechnology or IntegrationThe Consorzio POROTON® Italia was established in 1972 and groups 17 brick manufacturers with 20 production plants across Italy. The Consorzio holds the rights to the international POROTON® brand in Italy and grants sub-licenses to member producers including Danesi. The brand designates lightweight porous clay bricks with specific technical and performance characteristics meeting consortium and current technical standards.
• Neopor® di BASFcoreTechnology or IntegrationNeopor® by BASF is the latest-generation expandable polystyrene with graphite for high-performance insulation materials. It is used as the integrated insulating component in Danesi's Normablok Più product line, providing the thermal performance characteristics of the bricks.
• Casa Clima (Agenzia per l'energia Alto Adige)coreStrategic or Co-development PartnerCasa Clima is an agency of the Autonomous Province of Bolzano founded to execute mandatory energy certification of buildings in South Tyrol. As of 2010, Fornaci Laterizi Danesi and Danesi Latertech are Partner Casa Clima, recognizing their high technical competence and commitment to sustainable construction. Casa Clima has delivered over 9,000 certifications since 2002.
• Associazione ISI – Ingegneria Sismica ItalianaminorStrategic or Co-development PartnerISI is an association representing professionals in Italy's seismic engineering sector. It involves different actors operating in Italian Seismic Engineering, organizes dissemination activities, communicates with official bodies, institutions and standards organizations, the academic and scientific community, industry, and professionals.
• EucentreminorStrategic or Co-development PartnerEucentre is a non-profit private foundation pursuing research, training, and services in seismic engineering and safety engineering. It serves as an international reference center for institutions and enterprises, offering experimental services and support for anti-seismic design in construction, infrastructure, transport, energy, and other sectors.
• ANDIL (Associazione Nazionale Laterizi)minorOthersANDIL is the industry association for Italian brick manufacturers. It operates within federative organizations for programs of general interest related to the construction system. ANDIL represents 76 member companies that absorb 80% of total production and promotes Laterizio.it as an international platform for brick architecture.
• LatercomcoreChannel Partner/ Reseller/ DistributorLatercom is a commercial sales company established in 2000 in which Fornaci Laterizi Danesi holds a controlling stake. Its purpose is to commercialize Danesi's own products alongside those of some of the most important brands in the brick sector. It manages exclusive distribution of the Danesi range to building material retailers across Italy.
• Normablok SrlcoreStrategic or Co-development PartnerNormablok Srl was established in January 2013 through the union of two historic brands: Fornaci Laterizi Danesi and Giussani Enrico e figli. The company produces the advanced Normablok brick system combining deep construction knowledge with technologically advanced production facilities to compete in the market with technologically advanced construction systems.
• Danesi LatertechminorStrategic or Co-development PartnerDanesi Latertech was established in 2009 as a company specifically focused on producing high-performance thermal bricks. The company developed the Thermokappa line with Neopor inserts and the new Poroton Plan TS thin-joint bricks, representing significant R&D investment in thermal and acoustic performance.
• Università degli Studi Roma TreminorStrategic or Co-development PartnerPartner in the research project for seismic testing of Normablok Più S40 MA with stone veneer on shake tables. The university collaborated with Sapienza Università di Roma, ENEA, and Regione Lazio on the development of reinforced masonry technology for post-earthquake reconstruction.
• ENEAminorStrategic or Co-development PartnerENEA (Italian National Agency for New Technologies, Energy and Sustainable Economic Development) collaborated on the shake table testing research project for Normablok Più MA reinforced masonry with stone veneer, as part of post-earthquake reconstruction technology development.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/channel/UCz4meXbk_Ro_puvUF110Cmw
• Facebookfacebook.com/Danesilaterizi
• LinkedInlinkedin.com/company/fornaci-laterizi-danesi-s-p-a-
• Instagraminstagram.com/fornaci_laterizi_danesi

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danesi