Lanmar

What Lanmar does

Lanmar is an Australian owned and operated professional services firm providing civil engineering and management consulting support to the Australian defence sector. The firm serves the Australian Defence Force, Defence Primes, and companies within the defence industry supply chain, with an explicit mission to optimise the acquisition and sustainment of defence materiel while growing Australian Industry Capability. Operations are run Australia-wide from Sydney, with a headcount in the 11–50 range and two named principals — Drew Landes and Martin Drebber — publicly listed as primary contacts.

Lanmar's offering is structured as an integrated six-service portfolio: Business Optimisation, Asset Optimisation, Digital Transformation, Project Management, Engineering, and Compliance and Assurance. The firm's defensible positioning rests on detailed knowledge of Australian defence procurement and assurance frameworks — specifically ASDEFCON Contracts, CASG (Capability Acquisition and Sustainment Group) requirements, and defence-specific compliance regimes covering Airworthiness, Seaworthiness, and Safety Cases — as well as cross-sector experience optimising high-up-time assets such as warships, aircraft, oil rigs, and trains. Engineering services are anchored to industry standards including EIA 632 and ISO 15288.

Commercially, Lanmar operates as a relationship-driven, enterprise-field-sales professional services firm with no disclosed pricing model. Customer acquisition is via direct outreach (phone and named contacts), marketing channels are limited to the corporate website (lanmar.com.au), and there is no public information on funding, ownership structure beyond Australian-private, revenue, contract values, or partnerships. No AI/ML technology stack is disclosed; the Digital Transformation service is positioned in general data-leverage terms rather than as a defined technology platform.

Name

Lanmar

Legal name

Lanmar

Website

https://lanmar.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lanmar is an Australian owned professional services firm providing engineering, asset optimisation, project management, and compliance consulting to the Australian Defence Force, Defence Primes, and defence industry supply chain across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Defence Consulting: LANMAR generates revenue through the provision of professional consulting services to the Australian defence sector and defence industry. Services include Business Optimisation, Asset Optimisation, Digital Transformation, Project Management, Engineering, and Compliance and Assurance. The revenue model is services-based, likely project or contract-driven, with engagements focused on the acquisition and sustainment of materiel for defence clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lanmar is an Australian owned and operated professional services consultancy that delivers engineering and management advisory services to the Australian defence sector. Its core offerings span six service lines — Business Optimisation, Asset Optimisation, Digital Transformation, Project Management, Engineering, and Compliance and Assurance — supporting the acquisition, sustainment, and through-life management of defence materiel for clients including the Australian Defence Force, Defence Primes, and defence industry contractors.

Product overview

LANMAR is a professional services company offering an integrated suite of six consultancy service offerings focused on the Australian defence sector. The core offerings include Business Optimisation (process improvement and continuous improvement projects), Asset Optimisation (high up-time asset management for aircraft, ships, oil rigs, and rail), Digital Transformation (data leverage and decision support), Project Management (CASG-aligned project delivery), Engineering (ship design, engineering management systems), and Compliance and Assurance (regulatory framework navigation). These services are designed to work together to support defence acquisition and sustainment of materiel while increasing Australian Industry Capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Optimisation A defence consulting service offered by Lanmar that rapidly understands a client's business and goals, maps processes, measures performance, and builds Continuous Improvement Projects to optimise current business lines, grow the organisation, or help win new defence contracts. Targeted at Australian defence and defence industry clients.
• Asset Optimisation Expert optimisation services for extremely high up-time assets such as aircraft, oil rigs, trains and the largest and most complex warships in the Royal Australian Navy fleet, delivering through-life cost reductions, increased reliability and up-time, and ensuring compliance with airworthiness, seaworthiness and safety case regulatory frameworks.
• Digital Transformation Data leverage advisory that transforms available organisational data into simple, accessible and in-context decision support, addressing competitive edge, efficiency gains with existing assets, and connecting datasets to assurance frameworks or contract KPIs. Targeted at defence and defence industry clients.
• Project Management Defence project delivery service covering ASDEFCON Contracts, Business Management Systems, Data Item Descriptions (DID) responses under the Contract Data Requirements List (CDRL), Defence regulatory frameworks (Airworthiness, Seaworthiness), and stakeholder engagement, with a focus on CASG-aligned project delivery and Australian Industry Capability development.
• Engineering Engineering services spanning design and build of complex ships, management of major engineering changes on warships, and engineering department leadership at major airlines, including surveys, configuration audits, and development of engineering management systems to EIA 632 and ISO 15288 standards.
• Compliance and Assurance Regulatory and assurance advisory tailored to Defence and CASG environments, helping defence and industry clients achieve compliance obligations with maximum transparency and minimum additional effort across their portfolio, business or project.

Quantifiable outcome

• Tangible improvements in through-life cost reductions
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• QinetiQ Australia: QinetiQ is a defence technology and advisory firm with Australian operations focused on defence testing, assurance, and engineering services. Comparable through defence-focused engineering consulting and assurance services similar to LANMAR's offering.
• Aurecon: Aurecon is an Australian-headquartered engineering and infrastructure advisory firm with defence sector capabilities. Comparable through engineering consulting and infrastructure advisory services, though serving broader markets beyond defence.
• WSP Australia: WSP is a global engineering consultancy with substantial Australian presence and defence sector capabilities. Comparable through engineering, asset management, and advisory services for transport, infrastructure, and defence clients.
• GHD: GHD is a major Australian engineering, architecture, and environmental consulting firm with a defence practice. Comparable through engineering consulting services and Australian market focus, though significantly larger and more diversified.
• Nova Systems: Nova Systems is an Australian-owned defence, aerospace, and asset management consultancy providing independent advisory and engineering services to defence and government clients. Highly comparable to LANMAR through similar Australian focus, defence specialisation, and asset optimisation expertise.

Broad incumbents

• Jacobs Engineering Australia: Jacobs is a global professional services firm with substantial Australian defence and engineering consulting presence. Comparable to LANMAR through defence sector services and engineering consulting, but at much larger scale and broader portfolio spanning critical infrastructure and government.
• KPMG Australia: KPMG is a Big 4 professional services firm with a significant Australian defence and government consulting practice. Comparable through management consulting and advisory services for defence clients, but at vastly larger scale and broader service portfolio.
• Thales Australia: Thales is a major global defence prime contractor with substantial Australian operations across naval, aerospace, and digital systems. Comparable as a defence sector participant, though primarily a systems contractor rather than an advisory firm like LANMAR.
• BAE Systems Australia: BAE Systems is a global defence prime with major Australian operations including naval shipbuilding and sustainment at Henderson. Comparable as a defence sector player with warship sustainment expertise relevant to LANMAR's RAN focus, though at vastly larger scale and as a prime contractor.
• KBR Australia: KBR is a major global defence contractor and professional services provider with a substantial Australian defence business. Comparable through defence sustainment, project delivery, and engineering services, though at significantly larger scale than LANMAR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lanmar-au

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanmar