Bus Blickpunkt
Bus Blickpunkt is a German-language trade journal and digital media platform, founded in 1990, serving bus operators and group travel organizers with industry news, regulatory updates, product tests, and event coverage in German-speaking markets.
- Company typePrivate
- Founded1990
- HeadquartersBensheim, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bus Blickpunkt does
Bus Blickpunkt is a German-language trade journal (Fachzeitschrift) serving bus operators (Busunternehmer) and group travel organizers (Gruppenreiseveranstalter) in the German-speaking market. Founded in 1990 and published by Verlag Michaela Rothe from its headquarters in Bensheim, Germany, the publication delivers industry-specific news, regulatory updates, product tests (Bustest), interviews with key industry figures, event coverage, and editorial columns across tourism, public transport, technology, and mobility topics. The company is privately held and founder-controlled, with no external investors, parent entity, or funding rounds disclosed.
The product portfolio centers on the flagship Bus Blickpunkt E-Paper and print trade journal, complemented by sub-brands including Bus Blickpunkt Edition (extended coverage), Blickpunkt Mobility (specialized mobility/ÖPNV content), the Branchenguide industry directory, Mediathek media library, and Katalogbörse catalog exchange. The underlying technology consists of a publishing platform with e-paper digital edition delivery and an email newsletter service powered by third-party provider CleverReach; no proprietary AI/ML, API, SDK, or mobile app capabilities are present. Distribution channels include the busnetz.de website, e-paper, email newsletter, LinkedIn, and on-site coverage of industry events such as the RDA Group Travel Expo, ITB Berlin, and Busworld Türkiye.
Revenue is generated primarily through annual subscriptions combining print and e-paper access, supplemented by advertising (Mediadaten) and directory/listing services. Pricing is not publicly disclosed and follows an inquiry-based model with sample subscriptions (Probeexemplar Jahresabo) available on request. The customer base consists of enterprise subscribers in the bus and group travel industry, with no specific customer logos or revenue concentration data disclosed. Operating geographies are concentrated in Germany and adjacent German-speaking markets, with no formalized international expansion of the publication itself despite editorial coverage extending to European industry events.
Bus Blickpunkt firmographics
Firmographics- Name
- Bus Blickpunkt
- Legal name
- Verlag Michaela Rothe
- Website
- https://busnetz.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bus Blickpunkt is a German-language trade journal and digital media platform, founded in 1990, serving bus operators and group travel organizers with industry news, regulatory updates, product tests, and event coverage in German-speaking markets.
- Ownership category
- akta.pro rank
Where Bus Blickpunkt is headquartered
LocationHeadquarters
- HQ city
- Bensheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Bus Blickpunkt business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Print and Digital Subscriptions: Annual subscription revenue from the trade journal publication, including both print editions and e-paper digital access
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription with print and e-paper access |
Distribution channels3 records
Marketing channels4 records
Bus Blickpunkt product offering
Product offeringCore offering
Bus Blickpunkt is a specialized German-language trade journal (Fachzeitschrift) for bus entrepreneurs and group travel organizers, published by Verlag Michaela Rothe since 1990. The company delivers industry-specific news, regulatory updates, product tests (Bustest), interviews, and event coverage through print editions, e-paper digital formats, a website (busnetz.de), and email newsletters. It also operates a Branchenguide industry directory and Katalogbörse catalog exchange serving the German-speaking bus and tourism industry.
Product overview
Bus Blickpunkt is a trade journal for bus entrepreneurs and group travel organizers, published by Verlag Michaela Rothe. The portfolio consists of the core Bus Blickpunkt E-Paper as the flagship publication, supplemented by the Bus Blickpunkt Edition for extended coverage, and Blickpunkt Mobility for specialized mobility topics. The platform operates alongside a Branchenguide industry directory and Mediathek media library. All publications and services focus on the German-speaking bus and tourism industry, delivering news, market intelligence, and industry connections through both digital and print formats.
Differentiator
Problem solved
Functional benefit
Brands
- Bus Blickpunkt E-Paper: E-Paper version of the trade journal Bus Blickpunkt
- Bus Blickpunkt Edition
- Blickpunkt Mobility
Products and services
- Bus Blickpunkt Trade Journal Subscription The primary trade journal (Fachzeitschrift) for bus entrepreneurs and group travel organizers in German-speaking markets, covering industry news, regulations, product tests, executive interviews, and event coverage. Delivered via annual print subscription and e-paper digital access.
- Bus Blickpunkt Edition An extended special edition of the Bus Blickpunkt trade journal providing additional or specialized coverage of topics relevant to the bus and group travel industry.
- Blickpunkt Mobility A specialized publication focusing on mobility topics within the bus and transportation industry, covering trends in public transport and sustainable mobility solutions.
- Newsletter-Abo (Newsletter Subscription) An email newsletter subscription delivering current bus and group travel industry news and updates to subscribers, powered by CleverReach email delivery.
- Branchenguide Industry Directory An online industry directory platform connecting bus companies, travel organizers, and tourism service providers with featured partners, attractions, and destinations across Europe.
Companies that use Bus Blickpunkt
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Bus Blickpunkt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bus Blickpunkt partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Bus Blickpunkt competitors and assessment
Company assessmentEmerging players
- HZwei: German trade publication focused on hydrogen mobility and fuel cell technology in transport. Emerging adjacent peer given Bus Blickpunkt's Blickpunkt Mobility sub-brand coverage of e-mobility and alternative propulsion in buses.
- Der Mobilitätsmanager: German publication covering corporate mobility management and shuttle services. Adjacent peer for Bus Blickpunkt's coverage of corporate and employee shuttle charter developments in the bus market.
Broad incumbents
- fvw (Firmenreiseverkehr Wochenmagazin): Leading German B2B travel trade publication covering tour operators, travel agencies, and distribution. Adjacent peer given Bus Blickpunkt's group travel organizer readership overlap, though fvw covers the broader travel trade.
- Touristik Report: German B2B publication covering the tour operator and group travel sector. Adjacent peer for Bus Blickpunkt's Gruppenreiseveranstalter audience with overlapping travel industry advertisers.
- Reise & Touristik: German trade media covering travel agents, tour operators, and group travel. Comparable B2B travel media business model serving an overlapping audience of group travel organizers.
Regional players
- Bus & Coach Professional: UK-based trade publication serving the bus and coach industry. Comparable product (trade journal for bus operators) but operating in a different geography, making it a regional rather than direct competitor to Bus Blickpunkt.
Direct peers
- Nahverkehrs-praxis: German trade publication focused on public transport and local bus operations. Direct peer for Bus Blickpunkt's ÖPNV/bus entrepreneur coverage, with overlapping industry readership and advertiser base.
- omnibusrevue: Established German trade magazine covering the bus and coach industry. Closest direct competitor to Bus Blickpunkt within the DACH market, serving overlapping bus operator and tour operator readerships with industry news and product coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bus Blickpunkt social profiles
Digital presenceBus Blickpunkt financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bus Blickpunkt leadership team
Management profileNumber of profiles
Profiles1 record
Bus Blickpunkt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bus Blickpunkt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bus Blickpunkt
What does Bus Blickpunkt do?
Bus Blickpunkt is a specialized German-language trade journal (Fachzeitschrift) for bus entrepreneurs and group travel organizers, published by Verlag Michaela Rothe since 1990. The company delivers industry-specific news, regulatory updates, product tests (Bustest), interviews, and event coverage through print editions, e-paper digital formats, a website (busnetz.de), and email newsletters. It also operates a Branchenguide industry directory and Katalogbörse catalog exchange serving the German-speaking bus and tourism industry.
Is Bus Blickpunkt a public or private company?
Bus Blickpunkt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bus Blickpunkt founded?
Bus Blickpunkt was founded in 1990. It employs 1 to 10 people.
Where is Bus Blickpunkt based?
Bus Blickpunkt is headquartered in Bensheim, Germany, in the Europe region.
How does Bus Blickpunkt make money?
One revenue line is on record: print and Digital Subscriptions.
Who are Bus Blickpunkt's main competitors?
Emerging players on record are HZwei and Der Mobilitätsmanager. Broad incumbents are fvw (Firmenreiseverkehr Wochenmagazin), Touristik Report and Reise & Touristik. Bus & Coach Professional is listed as a regional player. Direct peers are Nahverkehrs-praxis and omnibusrevue.
Does Bus Blickpunkt have an API?
No public API is recorded for Bus Blickpunkt.