macc
Macc is a Bonn-based management consulting firm providing organizational transformation, change management, coaching, and training services to DAX/MDAX enterprises and public organizations in DACH, with international delivery via a global partner network; it operates as part of the RSBG portfolio.
- Company typePrivate
- Founded2023
- HeadquartersBonn, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What macc does
Macc (legal entity: moench + associates GmbH) is a Bonn-based management and organizational consulting firm serving primarily DAX and MDAX-listed enterprises, upper mid-market companies, public organizations, and European institutions. Founded in 2002 and operating as part of the RSBG (Rohde & Schwarz / R. STAHL AG) portfolio, the firm delivers consulting, coaching, training, and event-format services focused on organizational transformation, change and culture management, digitalization, corporate innovation, leadership development, and sales excellence. The company is led by five authorized managing directors (Clemens Brandstetter, Markus Goller, Bernward Mönch, Heike Mönch-Kowalewski, Marcus Pierk) plus a management board member, supported by senior consultants, associate partners, and an extended team of approximately 25-40 contributors based at the Bonn headquarters.
The firm's core offerings span four pillars: Beratung (consulting) across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales; Coaching covering individual, team, digital coaching, and Agile Coach training; Training delivered via Managed Training Services and digital learning platforms; and Formate including speaker engagements, a proprietary library of serious games (e.g., "Friday Night at the Emergency Room," "Kulturhochzwei," "Unicorn," "Level 4 Lego Serious Play"), and full-service event management. The company maintains a technology stack built around digital learning platforms, a Virtual Leadership Campus for post-merger integration, a digital onboarding solution, and a digitales coaching channel — none of which are marketed as proprietary software products but rather as integrated service-delivery tooling. Revenue is generated primarily through project-based and multi-year professional services engagements priced on a quote basis, supplemented by training programs, coaching fees, and event management contracts. Geographic reach is delivered directly in the DACH region and internationally through a partner network spanning Europe, the Americas, and Asia (including Denmark, Netherlands, Spain, UK, Canada, USA, Mexico, Malaysia, UAE, India, Turkey, and China).
macc firmographics
Firmographics- Name
- macc
- Legal name
- moench + associates GmbH
- Website
- https://macc-germany.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Macc is a Bonn-based management consulting firm providing organizational transformation, change management, coaching, and training services to DAX/MDAX enterprises and public organizations in DACH, with international delivery via a global partner network; it operates as part of the RSBG portfolio.
- Ownership category
- akta.pro rank
Where macc is headquartered
LocationHeadquarters
- HQ city
- Bonn
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
macc business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Management Consulting & Organizational Transformation: Core revenue stream from consulting engagements focused on organizational transformation, change management, digital transformation, and corporate innovation for enterprise clients. Engagements are typically project-based or retainer-based with senior consultants and partners.
- Coaching Services: Individual coaching, team coaching, digital coaching, and Agile Coach training programs. Delivered through certified coaches, revenue is generated through per-engagement or program-based fees.
- Training & Managed Training Services: Training programs covering change and culture management, sales and service excellence, employee and leadership development, and personal effectiveness. Includes managed training services providing full-service training design and delivery.
- Event Management Services: Full-service event formats including management off-sites, board Klausuren, team meetings, kick-off events, and annual conferences, ranging from 10 to 1,000 participants, delivered nationally and internationally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements — consulting, coaching, and training services tailored to client scope |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
macc product offering
Product offeringCore offering
macc is a management consulting firm that delivers organizational transformation, change management, corporate innovation, digital transformation, and leadership development services to enterprise clients. The core portfolio comprises Beratung (consulting across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales), Coaching (individual, team, digital, and Agile Coach training), Training (Managed Training Services and digital learning), and Formate (speaker, serious games, and event management). Services are delivered through direct consulting engagements by senior consultants and an international partner network.
Product overview
macc is a consulting firm offering organizational consulting, coaching, and training services. The core portfolio consists of Beratung (consulting across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales), Coaching (individual, team, digital, and Agile Coach training), Training (Managed Training Services and digital learning), and Formats (speaking, serious games, and events). Serious Games are gamified learning tools including simulations like 'Friday Night at the Emergency Room,' board games like 'Kulturhochzwei,' and Lego-based games like 'Level 4.' The firm also offers digital platforms and solutions including Virtual Leadership Campus for post-merger integration and Digital Onboarding services. Services are delivered globally through network partners across DACH, Europe, Americas, and Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Beratung (Consulting) Organizational consulting services encompassing transformation, corporate innovation, digitalization, data-driven company approaches, human resources, customer centricity, and sales excellence programs, delivered to enterprise clients in the DACH region and internationally.
- Coaching Individual coaching, team coaching, digital coaching, and Agile Coach training programs for leadership and organizational development of enterprise clients.
- Training (Managed Training Services & Digital Learning) Managed Training Services and digital learning solutions covering change and culture management, sales and service excellence, employee and leadership development, and personal effectiveness for enterprise clients.
- Serious Games Suite of gamified learning experiences and simulation-based training tools — including Friday Night at the Emergency Room (agility), Kulturhochzwei (values and guidelines), Unicorn (entrepreneurship), Level 4 Lego Serious Play (complexity and leadership), Explorer Challenge, Mal ehrlich, Gewinnt so viel ihr könnt, Roll the Bones, Sin Obelisk, and Idea in a box — designed for team development, culture change, and leadership capability building using the Pestalozzi 'head, hand, heart' learning methodology.
- Events (Management Offsites, Kick-offs, Conferences) Full-service event formats including management off-sites, board Klausuren, team meetings, kick-off events, and annual conferences, ranging from 10 to 1,000 participants, delivered nationally and internationally.
- Digital Solutions (Virtual Leadership Campus & Digital Onboarding) Digital transformation services covering digital HR processes, platforms, digital interventions, Virtual Leadership Campus for post-merger integration of leadership teams and employees, and Digital Onboarding solutions focused on welcome culture, self-directed digital development, and networking.
Quantifiable outcome
- ~60% increase in referral numbers to network partners in automotive claims after sales training at AXA
- +1 more outcomes
Companies that use macc
Customer profileNamed customers36 records
Segments3 records
Ideal customer profiles3 records
macc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
macc partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Partner Network (Digitalization Specialists)coreA network of consulting boutiques specializing in AI, blockchain, smart data, VR, AR, bots and related technologies. These partners provide digitalization expertise that complements Macc's consulting and training offerings, enabling comprehensive solutions for digital transformation projects.
- Reality Training and Company Theater PartnersminorPartners providing reality training formats and company theater services, which are integrated into Macc's training and event offerings to create experiential learning experiences.
- CX Synergies Expert NetworkminorA cross-industry expert network managed by Macc that provides specialists from various industries and functions for specific project assignments and content questions. Represents Macc's thought leadership approach to accessing specialized expertise.
- Anthropia gGmbHminorPartner in the Impact Factory Start Up Incubator, a program Macc co-operates with Anthropia to support startups developing business models for an 'enkel[fähige] Zukunft' (grandchild-worthy future). Macc provides the incubator setup and operational support in partnership with Anthropia.
- Global Delivery Network PartnerscoreInternational delivery partners spanning DACH, Europe, Americas, and Asia (including Denmark, Netherlands, Spain, UK, Canada, USA, Mexico, Malaysia, UAE, India, Turkey, China) that enable Macc to deliver consulting and training engagements globally on behalf of multinational clients.
Scale indicators3 records
Recent moves1 record
Expansion highlights6 records
macc competitors and assessment
Company assessmentBroad incumbents
- BCG (Boston Consulting Group): Global strategy and transformation consultancy competing for the same DAX transformation and change-management budgets macc serves, but with a much wider portfolio and broader geographic footprint.
- McKinsey & Company: Global management consulting incumbent operating broadly across strategy, organization and transformation. Competes with macc on large DAX transformation mandates but with vastly larger scale and brand.
Direct peers
- hkp/// group: Frankfurt-based consultancy specializing in executive compensation, HR and corporate transformation. Comparable peer for macc's HR consulting and leadership development offerings to German large-cap enterprises.
- Roland Berger: Munich-headquartered strategy and management consulting firm serving large European corporates. Closest comparable in geography, client base (DAX/MDAX), and transformation/change management focus, but materially larger scale.
- Simon-Kucher & Partners: Bonn-based management consultancy with strong sales/marketing and pricing transformation practice. Comparable German mid-sized consulting peer, particularly for the 'Vertrieb' (sales) consulting work macc delivers.
- Kienbaum Consultants International: German HR, leadership and organizational consulting firm with strong presence in executive coaching and transformation — overlapping macc's coaching, leadership development and change management offerings for DAX/MDAX clients.
- Detecon International: Deutsche Telekom-affiliated management and technology consulting firm. Highly comparable for digital transformation consulting and telecom-sector clientele, including overlap with macc's T-Systems / Deutsche Telekom engagements.
Emerging players
- Sopra Steria Consulting: European digital transformation consultancy with German operations. Comparable for digital transformation and HR/organizational change mandates, especially in regulated industries like insurance and financial services where macc has marquee clients.
- Egon Zehnder: Global executive search and leadership advisory firm. Adjacent peer to macc's coaching and leadership development services, particularly for executive-level engagements with German/European enterprises.
Others
- Bain & Company: Global general management consulting firm with strong change/leadership practices. Comparable for transformation and organization engagements among European large-cap clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
macc social profiles
Digital presencemacc financial estimates
Financial estimateRevenue estimate
Valuation estimate
macc leadership team
Management profileNumber of profiles
Profiles7 records
macc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
macc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about macc
What does macc do?
macc is a management consulting firm that delivers organizational transformation, change management, corporate innovation, digital transformation, and leadership development services to enterprise clients. The core portfolio comprises Beratung (consulting across transformation, corporate innovation, digitalization, data-driven company, HR, customer centricity, and sales), Coaching (individual, team, digital, and Agile Coach training), Training (Managed Training Services and digital learning), and Formate (speaker, serious games, and event management). Services are delivered through direct consulting engagements by senior consultants and an international partner network.
Is macc a public or private company?
macc is a private company. It is classified as corporate owned and is currently operating.
When was macc founded?
macc was founded in 2023. It employs 11 to 50 people.
Where is macc based?
macc is headquartered in Bonn, Germany, in the Europe region.
How does macc make money?
Four revenue lines are on record. Management Consulting & Organizational Transformation is the primary driver. The others are coaching Services, training & Managed Training Services and event Management Services.
Who are macc's main competitors?
Broad incumbents on record are BCG (Boston Consulting Group) and McKinsey & Company. Direct peers are hkp/// group, Roland Berger, Simon-Kucher & Partners, Kienbaum Consultants International and Detecon International. Emerging players are Sopra Steria Consulting and Egon Zehnder. Bain & Company is listed as an others.
Does macc have an API?
No public API is recorded for macc.