Skinny Girl Cocktails LLC

Name

Skinny Girl Cocktails LLC

Legal name

Skinnygirl Cocktails LLC

Website

https://skinnygirlcocktails.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Low-Calorie Alcoholic Beverages

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Low-calorie alcoholic beverages
• Ready-to-drink cocktails
• Flavored vodka
• Low-calorie wine collection
• Premium tequila cocktails

Headquarters

HQ city

Deerfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Spirits and Ready-to-Drink Cocktails: Skinnygirl generates revenue through the sale of its alcoholic beverage products including vodka with natural flavors, pre-mixed cocktails, and wines. Products are sold through retail distribution and direct-to-consumer e-commerce.
2. Wine Collection: Sale of low-calorie wines including Pinot Noir, Chardonnay, Cabernet Sauvignon, Moscato, and blends.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Skinnygirl Cocktails LLC is a low-calorie alcoholic beverage brand that develops, markets, and sells a portfolio of ready-to-drink products including flavored vodkas, pre-mixed cocktails (margaritas, cosmos, mojitos, sangria, piña colada), and wines. The brand was founded by Bethenny Frankel and is positioned as a lifestyle offering for health-conscious consumers who want to enjoy alcoholic drinks with reduced calorie counts (approximately 75 calories per 1.5 oz vodka, 35.5 calories per cocktail, and 100 calories per wine serving).

Product overview

Skinnygirl Cocktails LLC is a low-calorie alcoholic beverage company offering a diversified portfolio of ready-to-drink products organized into three main categories: Vodka with Natural Flavors (including Bare Naked, Tangerine, Cucumber, Island Coconut, and White Cherry varieties), Ready-to-Serve Cocktails (including various margaritas, cosmopolitans, sangria, pina colada, and mojito), and The Wine Collection (featuring Pinot Noir, Chardonnay, Cabernet Sauvignon, California blends, Moscato, Prosecco, and Pinot Grigio). The company also provides cocktail recipes using their vodka as a base. All products emphasize low-calorie formulations with approximately 75 calories per 1.5 oz serving for vodka, 35.5 calories for cocktails, and 100 calories for wines. The brand was founded by Bethenny Frankel and positions itself as a lifestyle brand for health-conscious consumers who want to enjoy alcoholic beverages without excess calories.

Differentiator

Problem solved

Functional benefit

Brands

• Skinnygirl Vodka with Natural Flavors: Line of flavored vodkas including Tangerine, Bare Naked, Cucumber, Island Coconut, and White Cherry varieties.
• Skinnygirl Ready-to-Serve Cocktails
• Skinnygirl Wine Collection

Products and services

• Bare Naked Vodka An unflavored vodka base with natural flavors, serving as the foundation for Skinnygirl cocktails. Contains approximately 75.2 calories per 1.5 oz serving with 0g carbs. Targeted at health-conscious consumers looking for a low-calorie vodka option.
• Tangerine Vodka
• Cucumber Vodka
• Island Coconut Vodka
• White Cherry Vodka
• Margarita
• White Cranberry Cosmo
• Sweet 'N Tart Grapefruit Margarita
• White Peach Margarita
• Spicy Lime Margarita
• Sweet'arita
• Sangria
• Piña Colada
• Mojito
• Sparkling Margarita
• Pinot Noir
• Chardonnay
• Cabernet Sauvignon
• California Rosé Blend
• California Red Blend
• Moscato
• California White Blend
• Prosecco
• Pinot Grigio

Quantifiable outcome

• 35.5 calories per 1.5 oz serving for cocktails
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Dress for SuccessminorStrategic or Co-development PartnerSkinnygirl Cocktails partners with Dress for Success through the 'Inspire Like a Lady' initiative. The partnership supports women's economic independence by providing professional attire, networking support, and career development resources. Dress for Success has served over 650,000 women worldwide with 120+ affiliates in 13 countries.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Diageo: Largest global spirits conglomerate, owner of major low-calorie cocktail and spirits brands. Competes broadly with Skinnygirl across multiple categories including vodka, tequila-based cocktails, and low-calorie wines via its extensive portfolio.
• Bacardi: Major global spirits portfolio company that owns multiple cocktail-flavor brands overlapping with Skinnygirl's RTD cocktail positioning. While broader in portfolio, Bacardi competes for the same on-premise and off-premise occasions through its rum and cocktail brands.

Direct peers

• Truly Hard Seltzer: Boston Beer's flagship low-calorie alcoholic beverage brand. Directly competes with Skinnygirl in the low-calorie, lifestyle-positioned alcoholic beverage category, particularly among health-conscious female consumers seeking better-for-you options.
• Mike's Hard Lemonade: Mark Anthony Brands' flavored malt beverage positioned in the low-calorie alcoholic beverage segment. Competes with Skinnygirl for casual, lifestyle-driven alcoholic consumption occasions among female-skewing consumers.
• White Claw Hard Seltzer: Mark Anthony Brands' leading hard seltzer competes head-to-head with Skinnygirl for the same wellness-minded, low-calorie alcohol consumer. Both brands emphasize light, lifestyle-friendly alcoholic beverages for social occasions.
• Barefoot Wine: E&J Gallo's mass-market low-priced wine portfolio, including low-calorie and sweeter varietals. Directly competes with Skinnygirl's Wine Collection on price-conscious, low-calorie wine occasions and supermarket distribution.
• Cutwater Spirits: Canned and bottled RTD cocktails and spirits from a craft producer. Overlaps directly with Skinnygirl's RTD cocktail line (margaritas, cosmopolitans, mojitos) on product format, target occasion, and adult female consumer demographic.
• High Noon Spirits: Sun-vista ready-to-drink vodka cocktails positioned as a low-calorie, lifestyle alcoholic beverage. Competes directly with Skinnygirl's RTD cocktails on calorie count, convenience, and target consumer occasion.

Emerging players

• Voli Light Vodkas: Low-calorie vodka brand specifically targeting health-conscious female consumers. Smaller, niche player directly overlapping with Skinnygirl's Bare Naked and flavored vodka line on product positioning and target demographic.
• FitVine Wine: Lower-calorie, lower-carb wine brand. Smaller niche competitor to Skinnygirl's Wine Collection on the same health-conscious, low-calorie wine positioning, often found in similar supermarket and direct-to-consumer channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/skinnygirl
• Facebookfacebook.com/skinnygirl
• Pinterestpinterest.com/skinnygirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinny Girl Cocktails LLC