Arena Media
Arena Media is a private Turkish media agency founded in 2017 and headquartered in Istanbul, offering media planning, buying, performance marketing, influencer, and data-driven brand management services to enterprise and mid-market brands across QSR, fashion, healthcare, and financial services sectors.
- Company typePrivate
- Founded2017
- HeadquartersBesiktas
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arena Media does
Arena Media is a private Turkish media agency founded in 2017 and headquartered in Beşiktaş, Istanbul, with 11-50 employees. The company operates a six-service portfolio covering Strategic Brand Management, Performance Marketing, Strategy & Planning & Purchasing, Influencer Marketing, Content & Partnerships, and Data & Insights & Culture. Underlying this service stack is a dynamic planning system that supports continuous media purchasing and real-time campaign tracking against occupancy-based opportunities, combined with data-driven audience research capabilities that produce integrated customer profiles across online and offline channels. The agency's value proposition centers on independent, customer-focused operations, transparent and accountable execution, and the ability to serve brands across national and international markets.
The business model is professional-services based, generating revenue through media planning, buying, and optimization engagements rather than software licensing or platform fees. Arena Media runs a sales-led go-to-market, engaging directly with enterprise and mid-market brand clients through dedicated team structures. Its customer base spans QSR (KFC, Chinese Wok), fashion and accessories (Pierre Cardin, Colin's, Cacharel, Welder), retail (Saat&Saat, Eroğlu), healthcare (Medipol, Wellcare), and financial services (Vakıf Katılım). Recent international campaign work includes KFC Spain's döner kebab launch and Chinese Wok's India expansion alongside partners Havas Creative India, PS21, and Oriental Films. The agency is also affiliated with Veritas Media, whose logo appears on its website, suggesting group-level operational leverage. No funding rounds, M&A activity, regulatory actions, or senior leadership disclosures are present in the available data, and pricing is not publicly disclosed.
Arena Media firmographics
Firmographics- Name
- Arena Media
- Legal name
- Arena Media
- Website
- https://arenamedia.com.tr
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arena Media is a private Turkish media agency founded in 2017 and headquartered in Istanbul, offering media planning, buying, performance marketing, influencer, and data-driven brand management services to enterprise and mid-market brands across QSR, fashion, healthcare, and financial services sectors.
- Ownership category
- akta.pro rank
Arena Media industry classification
Industry- Product category
- Media Agency Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where Arena Media is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices1 record
Markets served
Arena Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Media Agency Services: Full-service media agency providing strategic brand management, performance marketing, media planning, purchasing and optimization services to brands across Turkey and international markets
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Arena Media product offering
Product offeringCore offering
Arena Media is a full-service media agency providing integrated media planning, buying, and campaign execution services for Turkish and international brands. The agency delivers strategic brand management, performance marketing across digital channels (Google, Facebook), influencer marketing, content and partnerships, and data-driven insights, orchestrating campaigns across online and offline channels including TV, digital, cinema, and outdoor.
Product overview
Arena Media is a Turkish media agency offering a unified suite of media services rather than a modular software platform. The portfolio includes Strategic Brand Management, Performance Marketing, Strategy & Planning & Purchasing, Influencer Marketing, Content & Partnerships, and Data & Insights & Culture — all delivered as service offerings rather than standalone products. Additionally, the agency provides multichannel media strategy (TV, digital, cinema, outdoor) and social & digital media services for integrated campaign orchestration. These services are delivered directly to brands rather than through a software product interface.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Brand Management (Stratejik Marka Yönetimi) Manages brands with the right central team structure, analyzing strategic and variable media ecosystem needs with specialized teams to create added value for national and international brand clients.
- Performance Marketing Covers strategy, planning, purchasing, and optimization across digital media channels including Google and Facebook, focusing on finding and targeting the right audiences for business partners.
- Strategy & Planning & Purchasing (Strateji & Planlama & Satın Alma) Data-driven insights based on human behavior powering online and offline communication channels, from performance marketing to reach and engagement planning and e-commerce consulting.
- Influencer Marketing Creates influencer projects that deliver products or services directly to users, managing and reporting the entire process end-to-end.
- Content & Partnerships Encompasses content production and partnership, dynamic content optimization, and sponsorship, providing more than expected from a media agency.
- Data & Insights & Culture Collects, combines, analyzes target audience data from media and customer research to create integrated customer profiles, supporting creative idea development and ensuring ideas meet the right media platforms with the right audiences.
- Media Strategy Services
Companies that use Arena Media
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
Arena Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Arena Media partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PS21corePS21 developed the creative activation for KFC Spain's döner kebab launch campaign, transforming restaurant totems into giant rotating kebab rotisseries. Arena Media provided media strategy for this campaign.
- Oriental FilmscoreOriental Films produced audiovisual content for KFC Spain's döner kebab campaign, working alongside Arena Media's media strategy.
- Havas Creative IndiacoreJoint partnership with Havas Creative India appointed as integrated creative, social and digital media partners for Chinese Wok's national expansion from 260 to 500 outlets across India.
Scale indicators1 record
Recent moves4 records
Expansion highlights5 records
Arena Media competitors and assessment
Company assessmentRegional players
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Arena Media social profiles
Digital presenceArena Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arena Media leadership team
Management profileNumber of profiles
Arena Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arena Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arena Media
What does Arena Media do?
Arena Media is a full-service media agency providing integrated media planning, buying, and campaign execution services for Turkish and international brands. The agency delivers strategic brand management, performance marketing across digital channels (Google, Facebook), influencer marketing, content and partnerships, and data-driven insights, orchestrating campaigns across online and offline channels including TV, digital, cinema, and outdoor.
Is Arena Media a public or private company?
Arena Media is a private company. It is classified as unknown and is currently operating.
When was Arena Media founded?
Arena Media was founded in 2017. It employs 11 to 50 people.
Where is Arena Media based?
Arena Media is headquartered in Besiktas.
How does Arena Media make money?
One revenue line is on record: media Agency Services.
Who are Arena Media's main competitors?
Veritas Media is listed as a regional player.
Does Arena Media have an API?
No public API is recorded for Arena Media.
What industry is Arena Media in?
Arena Media's product category is Media Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 54183 and its SIC code is 7311.