Arena Media

What Arena Media does

Arena Media is a private Turkish media agency founded in 2017 and headquartered in Beşiktaş, Istanbul, with 11-50 employees. The company operates a six-service portfolio covering Strategic Brand Management, Performance Marketing, Strategy & Planning & Purchasing, Influencer Marketing, Content & Partnerships, and Data & Insights & Culture. Underlying this service stack is a dynamic planning system that supports continuous media purchasing and real-time campaign tracking against occupancy-based opportunities, combined with data-driven audience research capabilities that produce integrated customer profiles across online and offline channels. The agency's value proposition centers on independent, customer-focused operations, transparent and accountable execution, and the ability to serve brands across national and international markets.

The business model is professional-services based, generating revenue through media planning, buying, and optimization engagements rather than software licensing or platform fees. Arena Media runs a sales-led go-to-market, engaging directly with enterprise and mid-market brand clients through dedicated team structures. Its customer base spans QSR (KFC, Chinese Wok), fashion and accessories (Pierre Cardin, Colin's, Cacharel, Welder), retail (Saat&Saat, Eroğlu), healthcare (Medipol, Wellcare), and financial services (Vakıf Katılım). Recent international campaign work includes KFC Spain's döner kebab launch and Chinese Wok's India expansion alongside partners Havas Creative India, PS21, and Oriental Films. The agency is also affiliated with Veritas Media, whose logo appears on its website, suggesting group-level operational leverage. No funding rounds, M&A activity, regulatory actions, or senior leadership disclosures are present in the available data, and pricing is not publicly disclosed.

Name

Arena Media

Legal name

Arena Media

Website

https://arenamedia.com.tr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Arena Media is a private Turkish media agency founded in 2017 and headquartered in Istanbul, offering media planning, buying, performance marketing, influencer, and data-driven brand management services to enterprise and mid-market brands across QSR, fashion, healthcare, and financial services sectors.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Media Buying Agencies (54183), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Media planning
• Media buying
• Performance marketing
• Brand management
• Influencer marketing

Headquarters

HQ city

Besiktas

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Agency Services: Full-service media agency providing strategic brand management, performance marketing, media planning, purchasing and optimization services to brands across Turkey and international markets

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Arena Media is a full-service media agency providing integrated media planning, buying, and campaign execution services for Turkish and international brands. The agency delivers strategic brand management, performance marketing across digital channels (Google, Facebook), influencer marketing, content and partnerships, and data-driven insights, orchestrating campaigns across online and offline channels including TV, digital, cinema, and outdoor.

Product overview

Arena Media is a Turkish media agency offering a unified suite of media services rather than a modular software platform. The portfolio includes Strategic Brand Management, Performance Marketing, Strategy & Planning & Purchasing, Influencer Marketing, Content & Partnerships, and Data & Insights & Culture — all delivered as service offerings rather than standalone products. Additionally, the agency provides multichannel media strategy (TV, digital, cinema, outdoor) and social & digital media services for integrated campaign orchestration. These services are delivered directly to brands rather than through a software product interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Brand Management (Stratejik Marka Yönetimi) Manages brands with the right central team structure, analyzing strategic and variable media ecosystem needs with specialized teams to create added value for national and international brand clients.
• Performance Marketing Covers strategy, planning, purchasing, and optimization across digital media channels including Google and Facebook, focusing on finding and targeting the right audiences for business partners.
• Strategy & Planning & Purchasing (Strateji & Planlama & Satın Alma) Data-driven insights based on human behavior powering online and offline communication channels, from performance marketing to reach and engagement planning and e-commerce consulting.
• Influencer Marketing Creates influencer projects that deliver products or services directly to users, managing and reporting the entire process end-to-end.
• Content & Partnerships Encompasses content production and partnership, dynamic content optimization, and sponsorship, providing more than expected from a media agency.
• Data & Insights & Culture Collects, combines, analyzes target audience data from media and customer research to create integrated customer profiles, supporting creative idea development and ensuring ideas meet the right media platforms with the right audiences.
• Media Strategy Services

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• PS21coreStrategic or Co-development Partner · 24 March 2026PS21 developed the creative activation for KFC Spain's döner kebab launch campaign, transforming restaurant totems into giant rotating kebab rotisseries. Arena Media provided media strategy for this campaign.
• Oriental FilmscoreStrategic or Co-development Partner · 24 March 2026Oriental Films produced audiovisual content for KFC Spain's döner kebab campaign, working alongside Arena Media's media strategy.
• Havas Creative IndiacoreGTM or Marketing Partner · 3 March 2026Joint partnership with Havas Creative India appointed as integrated creative, social and digital media partners for Chinese Wok's national expansion from 260 to 500 outlets across India.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Regional players

• Veritas Media:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/arenamediatr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arena Media