Holland House Panama

What Holland House Panama does

Holland House Panama is a non-profit bilateral chamber of commerce founded in 2019 and headquartered at Sortis Business Tower in Panama City. The organization facilitates business between Panama and the Kingdom of the Netherlands (including Dutch Caribbean territories Curaçao, Aruba, and Sint Maarten), serving both Dutch companies seeking to enter the Panamanian market and Panamanian companies seeking Dutch partners or investment.

Its core offering is a tiered membership program — Silver ($1,000/year), Gold ($2,000/year), and Platinum ($5,000/year) — granting access to business intelligence services (market scans, sector studies, investment briefings), softlanding support (company setup, office space, bank accounts, legal and tax assistance), and networking services (business events, partner search, matchmaking, and exclusive roundtable meetings with government ministers and CEOs of Dutch multinationals). The organization publishes sector research reports such as the annual 'Panama: Navigating New Horizons 2025.'

Holland House Panama generates revenue exclusively through recurring annual membership fees, with a current base of more than 48 member companies ranging from Dutch multinationals (Philips, Heineken, Boskalis) to SMEs. It operates with 1–10 employees and is part of the Holland House Global Network coordinated by NLinBusiness in the Netherlands, supported by strategic alliances with Panama's Ministerio de Comercio e Industrias (MICI), ProPanama, RVO, Ciudad del Saber, CINEX, Panama Pacifico, UTP, and the Cámara Panameña de Comercio.

Name

Holland House Panama

Legal name

Holland House Panama

Website

https://hollandhousepanama.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Holland House Panama is a non-profit bilateral chamber of commerce facilitating trade and investment between Panama and the Kingdom of the Netherlands through tiered membership (Silver, Gold, Platinum) and services spanning business intelligence, softlanding, and networking for Dutch and Panamanian companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership subscriptions in three tiers (Silver, Gold, Platinum) providing access to networking events, business intelligence services, softlanding support, partner search, and workspace facilities. Revenue is recurring in nature as memberships are sold on a calendar year basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Holland House Panama is a non-profit bilateral chamber of commerce that facilitates business between Panama and the Kingdom of the Netherlands. It sells tiered annual memberships (Silver, Gold, Platinum) that bundle business intelligence services, softlanding support (company set-up, office space, bank account opening, legal/tax/accounting), partner search and matchmaking, networking events, and access to government officials and CEO roundtables.

Product overview

Holland House Panama is a non-profit bilateral chamber of commerce that operates as a service-based organization rather than a software product company. Its core offering is a suite of business facilitation services designed to help Dutch companies enter and succeed in the Panamanian market. The services are delivered through three primary service categories: Business Intelligence Services (market scans, investment briefings, sector studies, workshops), Softlanding Services (company setup, office space, banking, legal, translation), and Networking & Contacts Services (events, partner search, matchmaking). Services are offered through tiered membership plans (Silver at $1000/year, Gold at $2000/year, Platinum at $5000/year) with corresponding benefit levels. The organization also publishes sector research reports including the annual Panama: Navigating New Horizons multisector report.

Differentiator

Problem solved

Functional benefit

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• NLinBusinesscoreStrategic or Co-development PartnerNLinBusiness coordinates the global network of bilateral chambers of commerce including Holland House Panama. This partnership provides Holland House with extensive connections and resources, enabling them to offer members unparalleled support and access to international markets through the broader Holland House network.
• Rijksdienst voor Ondernemend Nederland (RVO)coreStrategic or Co-development PartnerNetherlands Foreign Trade Agency providing sector reports and market intelligence resources. RVO supports Dutch companies in international business through publications on Panama including waste management, maritime/logistics, aviation, water sector, agriculture, and circular economy reports.
• ProPanama (Autoridad para la Atracción de Inversiones y Promoción de Exportaciones)coreStrategic or Co-development PartnerPanama's export and investment promotion agency working to attract foreign direct investment. As a Platinum member and strategic partner, ProPanama collaborates on promoting trade and investment opportunities between Panama and the Netherlands.
• Ciudad del SaberminorStrategic or Co-development PartnerCity of Knowledge foundation in Panama promoting innovation and business development. Partnership supports knowledge exchange and collaborative business opportunities in Panama.
• Curaçao Investment and Export Promotion Agency (CINEX)minorStrategic or Co-development PartnerCINEX promotes investment and export opportunities in Curaçao, supporting the broader Dutch Caribbean connection within the Holland House network.
• Ministerio de Comercio e Industrias (MICI)coreStrategic or Co-development PartnerPanama's Ministry of Commerce and Industries supports the Holland House mission by facilitating government connections and providing regulatory guidance for companies entering the Panamanian market.
• Cámara Panameña de Comercio, Industrias y AgriculturaminorChannel Partner/ Reseller/ DistributorPanamanian Chamber of Commerce representing the local business community. Partnership facilitates networking between Dutch and Panamanian business communities.
• Panama PacificominorStrategic or Co-development PartnerPanama Pacifico is a master-planned business park and economic zone in Panama supporting multinational companies. Partnership provides additional softlanding options for members.
• Universidad Tecnológica de Panamá (UTP)minorStrategic or Co-development PartnerPanama's leading technological university providing academic connections, talent pipeline, and research collaboration opportunities for member companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Holland House Brazil: Sibling bilateral chamber in the Holland House Global Network, focused on Dutch-Brazilian trade. Same membership-based service model, same coordination through NLinBusiness, and overlapping services (softlanding, networking, market intelligence).
• Holland House Mexico: Another Holland House Network bilateral chamber serving Dutch companies in Mexico. Mirrors Holland House Panama's tiered membership model, softlanding support, and trade facilitation focus across a different Latin American corridor.
• Holland House Colombia: Bilateral Dutch-Colombian chamber within the same NLinBusiness-coordinated network, offering comparable membership services, business intelligence reports, and partner-search facilitation.

Broad incumbents

• NLinBusiness: The Netherlands-based coordinator of the Holland House Global Network. It is the umbrella organization that defines Holland House Panama's service playbook and provides cross-country referrals, making it the closest strategic parent peer.
• ProPanama: Panama's official export and investment promotion agency, and a Platinum member of Holland House Panama. Provides government-backed FDI advisory, market intelligence, and matchmaking that partially overlap with Holland House Panama's offerings.
• Cámara Panameña de Comercio, Industrias y Agricultura: Panama's principal domestic chamber of commerce, offering generalist networking, advocacy, and trade promotion. A generalist competitor that addresses similar member needs but lacks the Dutch-specific corridor focus.
• Rijksdienst voor Ondernemend Nederland (RVO): Dutch Enterprise Agency providing market intelligence, sector reports, and trade-mission support to Dutch companies abroad. A partner and partial substitute, especially for the intelligence and matchmaking components of Holland House Panama's offering.
• Invest in Holland: Official Netherlands FDI agency promoting foreign investment into the Netherlands. Partners with Holland House Panama and provides adjacent services aimed at cross-border Dutch-corridor activity.

Regional players

• Curaçao Investment and Export Promotion Agency (CINEX): Dutch Caribbean investment promotion agency and a Holland House partner. Comparable trade facilitation mandate focused on Curaçao, with overlapping responsibilities in the Dutch Caribbean subset of Holland House Panama's territory.
• Ciudad del Saber: Panama-based City of Knowledge foundation promoting innovation and business development. A strategic partner offering coworking and softlanding-adjacent facilities that compete for the same Dutch-company-in-Panama onboarding budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hhpanama
• LinkedInlinkedin.com/company/hhpanama

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holland House Panama