Strategic Research Group

What Strategic Research Group does

Strategic Research Group (SRG) is a women-owned, private research and evaluation services firm headquartered in Columbus, Ohio, founded in 1999. The firm provides opinion research, survey design, program evaluation, and statistical analysis services to federal, state, and local government agencies, nonprofit organizations, academic institutions, and all five branches of the U.S. Armed Forces. It is led by two PhDs — Drs. Tina Kassebaum and Kristen Heimdal — who combine academic and applied expertise, operating the firm with a small team of 11-50 employees.

The company's operational backbone is the proprietary Integrative Data Collection System (IDCS), which integrates computer-assisted telephone interviewing (15 stations, expandable to 25), dual-entry data verification, and a Section 508 / FIPS 140-compliant web survey platform. SRG conducts multi-mode data collection (telephone, web, mail, in-person, focus groups) and offers advanced statistical analysis including regression, structural equation modeling, factor analysis, and multivariate analysis of variance. The firm holds a certified GSA Schedule contract, enabling federal procurement access, and adheres to the AAPOR Code of Professional Ethics.

Commercially, SRG operates as a professional services firm with project-based engagements, generating revenue through competitive procurement, RFP responses, and grant-funded research contracts. Pricing is not publicly disclosed and is negotiated on a per-project basis. Named clients include NOAA's National Marine Fisheries Service, the U.S. Department of Transportation, the U.S. Department of Education, the U.S. Department of Veterans Affairs, the Ohio Department of Health, the Ohio Department of Education, The Ohio State University, United Way of Central Ohio, the U.S. Coast Guard, and the U.S. Army Medical Department. Marketing is conducted primarily through the firm website, professional memberships (AAPOR, Goldman Sachs 10K Small Businesses), and institutional relationships. Distribution is exclusively domestic (United States).

Name

Strategic Research Group

Legal name

Strategic Research Group

Website

https://strategicresearchgroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Strategic Research Group is a women-owned, Columbus, Ohio-based research and evaluation firm providing survey design, program evaluation, and statistical analysis to federal, state, and local government agencies, nonprofits, universities, and the U.S. military, using a proprietary multi-mode data collection platform.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Policy, Regulatory & Public Affairs Research (BPAHALAF)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Public Sector & Policy Consulting (BPAHACAN)

Keywords

• Survey research services
• Program evaluation services
• Government research services
• Data collection systems
• Public opinion research

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research and Evaluation Services: Strategic Research Group generates revenue by providing comprehensive research and evaluation services to government agencies, nonprofit organizations, educational institutions, and related entities. Services include survey design, data collection, statistical analysis, and report writing. The company operates as a professional services firm with project-based engagements, typically through government procurement contracts and grants.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Strategic Research Group is a women-owned research firm that provides opinion research and evaluation services to federal, state, and local government agencies, nonprofit organizations, and academic institutions. The firm designs data collection instruments, conducts multi-mode surveys (telephone, web, mail), performs program evaluations, facilitates focus groups and in-depth interviews, and produces statistical analyses and reports of findings.

Product overview

Strategic Research Group (SRG) is a women-owned research and evaluation services company that operates as a single unified service offering rather than a software platform. The core product is the proprietary Integrative Data Collection System (IDCS), which provides the technological foundation for their survey research operations. SRG's service portfolio encompasses survey research services (supporting 100 to 75,000+ respondents), program evaluation services, qualitative research (in-depth interviews and focus groups), and data analysis and reporting. The IDCS integrates telephone interviewing (15 stations, expandable to 25), dual-verification data entry, and Section 508/FIPS 140 compliant web surveys into one cohesive platform. All services are delivered by a team led by Drs. Tina Kassebaum and Kristen Heimdal, combining academic rigor with applied expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Survey Research Services Comprehensive survey research services spanning instrument design, multi-mode data collection (telephone, web, mail), sample design, and statistical analysis for projects ranging from fewer than 100 to more than 75,000 respondents. Targeted at federal, state, and local government agencies, nonprofits, and academic institutions.
• Program Evaluation Services Rigorous evaluation and research services for government agencies, nonprofits, and academic institutions, including needs assessments, climate surveys, program effectiveness evaluations, and policy analyses.
• Qualitative Research Services In-depth interviewing, focus group facilitation (in-person and virtual), and site visit/observational research services conducted by senior staff members. Targeted at government agencies, nonprofits, and academic institutions.
• Data Analysis and Reporting Advanced statistical analysis services including regression analysis, structural equation modeling, factor analysis, and multivariate analysis of variance, along with qualitative data coding and interpretation, plus compelling report writing to translate findings into actionable recommendations.
• Integrative Data Collection System (IDCS) SRG's proprietary data collection platform offering computer-assisted telephone interviewing (CATI), dual-verification data entry, and proprietary web survey capabilities with Section 508 and FIPS 140 compliance, complex skip patterns, question randomization, and piping.

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• American Association for Public Opinion Research (AAPOR)coreStrategic or Co-development PartnerSRG adheres to AAPOR's Code of Professional Ethics and Practices for all research activities. This professional affiliation ensures the company's research methodologies meet industry standards for survey research and evaluation, guiding ethical practices in data collection, participant rights protection, and personally identifiable information handling.
• Goldman Sachs 10K Small BusinessessupportingOthersSRG is a participant in the Goldman Sachs 10K Small Businesses program, which provides business development support, education, and networking opportunities for growth-oriented small businesses.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• ICF International: Public consulting and digital services firm with a substantial federal health, education, and workforce research practice. Broader portfolio than SRG but competes for similar federal evaluation and survey RFPs.
• Ipsos Public Affairs: Global survey research firm with a public affairs practice serving U.S. federal, state, and nonprofit clients. Comparable in survey/evaluation methodology but operates at significantly larger scale.
• Battelle Memorial Institute: Large nonprofit research and development organization based in Columbus, Ohio, with federal research and evaluation work. Regional co-location and overlapping federal client base make it a structurally relevant local competitor.
• Kantar Public (formerly Kantar Millward Brown): Global public sector research and evaluation practice serving governments on surveys, policy evaluation, and behavioral insights. Comparable to SRG's public-sector research focus but at much larger scale.

Direct peers

• Westat: Large employee-owned research firm that designs and conducts survey research, program evaluations, and statistical analyses for U.S. federal agencies. Direct comparable to SRG given shared federal client base, CATI operations, and survey/evaluation services.
• American Institutes for Research (AIR): Nonprofit behavioral and social science research organization conducting large-scale evaluations, assessments, and surveys for federal and state agencies. Overlaps with SRG in education and health evaluation work.
• Abt Associates: Research and consulting firm executing large-scale surveys, program evaluations, and policy research for federal agencies. Comparable to SRG in federal contracting, multi-mode data collection, and program evaluation.
• RTI International: Nonprofit research institute providing survey research, program evaluation, and policy analysis for federal and state agencies. Direct comparable in social science research, federal contracting, and multi-mode data collection.
• Mathematica Policy Research: Nonpartisan research organization focused on health, education, and social policy program evaluation for federal and state governments. Comparable to SRG in rigorous program evaluation methodology and federal evaluation contracts.
• NORC at the University of Chicago: Independent research organization affiliated with the University of Chicago that conducts surveys, program evaluations, and policy research for federal agencies. Operates AmeriSpeak, a large probability-based panel, comparable to SRG's federal survey work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategic Research Group