Identum
Identum AS is a Bergen-based cloud IAM software subsidiary of Visma Group that automates employee identity lifecycle management for Norwegian municipalities, schools, and private-sector organizations through its eADM, eFEIDE, and eHUB platforms, with deep integration to Nordic HRM systems.
- Company typePrivate
- Founded2009
- HeadquartersBergen, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Identum does
Identum AS is a Norwegian cloud-based Identity and Access Management (IAM) company headquartered in Bergen and operating as a wholly-owned subsidiary of Visma Group, one of Europe's largest software conglomerates. The company provides IAM solutions that automate the Joiner-Mover-Leaver (JML) lifecycle by reading employee data from HRM/payroll systems (Visma Enterprise, Unit4, Simployer, SD Worx, Peple) and propagating user account creation, modification, and deprovisioning across Microsoft Entra ID/Active Directory, Google Workspace, Office 365, and Nordic sector-specific systems (KS Kunnskap, Framsikt, Gerica). Its portfolio centers on three products: eADM (workforce IAM), eFEIDE (Feide federation identity management for Norwegian schools), and eHUB (no-code drag-and-drop form builder for access requests), supplemented by eTIME (student internet access control) and a 2FA module.
The platform differentiates through deep Nordic system connectivity, a no-code visual workflow builder that reduces consultant dependency, and a fast 8-12 week implementation timeline versus 8-12 months for typical enterprise IAM alternatives. Pricing is quote-based and subscription-driven, anchored to customer employee count with a fixed platform fee and module attach (eHUB priced at 30% of eADM license plus a 14,400 NOK implementation fee). Identum claims over 500 customers, 210-214 Norwegian municipalities for workforce IAM, 250+ municipalities and 500,000+ managed Feide accounts for education (a 73% municipal share), a 4.7 CSAT score, and 100+ integrations. The company markets primarily to Norwegian municipalities and the education sector, with secondary expansion into private-sector organizations and adjacent Nordic geographies via localized Danish, Swedish, German, Dutch, and English sites. Go-to-market is direct enterprise field sales with inside-sales demo booking, supported by content marketing (IAM Intelligence blog, NIS2 guide, IAM Buyer's Guide, webinars) and an AI-assisted chatbot (Absalon) for customer support.
Identum firmographics
Firmographics- Name
- Identum
- Legal name
- Identum AS
- Website
- https://identum.no
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Identum AS is a Bergen-based cloud IAM software subsidiary of Visma Group that automates employee identity lifecycle management for Norwegian municipalities, schools, and private-sector organizations through its eADM, eFEIDE, and eHUB platforms, with deep integration to Nordic HRM systems.
- Ownership category
- akta.pro rank
Identum industry classification
Industry- Product category
- Identity and Access Management (IAM) Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Identity Lifecycle & Provisioning Automation (SCIM, JML, Provisioning) (HDADAAAK)
- akta.pro secondary industries
- User Lifecycle Provisioning & SCIM Automation (HDAEAJAK), Cloud Identity & Access Management Infrastructure (IAM/IdP/MFA) (HDABAHAF)
Keywords
Where Identum is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Identum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- eADM SaaS Subscription: Cloud-based IAM platform subscription priced based on number of employees in the customer organization, plus a fixed cost for platform operation and continued development. Professional services for implementation, customization, and training are quoted separately.
- eHUB Module License: Form builder add-on priced at 30% of eADM license cost plus 14,400 kr one-time implementation fee. Additional module for existing eADM customers.
- Training and Professional Services: Customized training courses, workshops, and consulting services for eADM, eFEIDE implementation and ongoing operations. Includes eADM courses, workshops, advisory services, and eFeide administrator courses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | eADM - Employee-based pricing |
| Subscription | Annual | eHUB Add-on Module |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Identum product offering
Product offeringCore offering
Identum provides cloud-based Identity and Access Management (IAM) software that automates the Joiner-Mover-Leaver (JML) lifecycle by connecting HR/payroll systems to enterprise IT infrastructure such as Microsoft Entra ID, Active Directory, Office 365, Google Workspace, and Nordic-specific municipal systems. Its portfolio includes eADM (workforce IAM), eFEIDE (Feide identity management for Norwegian schools), and eHUB (form builder for access requests).
Product overview
Identum offers a cloud-based Identity and Access Management (IAM) platform primarily serving the Nordic public sector. The product portfolio consists of two core products: eADM (cloud-based IAM platform for workforce identity management) and eFEIDE (Feide identity management for Norwegian education sector). eADM serves as the central platform for automating Joiner-Mover-Leaver processes, connecting HR systems to IT infrastructure including Microsoft Entra ID/AD, Office 365, Google Workspace, and Nordic-specific systems. Add-on modules include eHUB (form builder for access requests), eTIME (student internet access control), and 2FA (two-factor authentication for Feide). The platform emphasizes no-code automation, quick implementation (8-12 weeks standard vs. 8-12 months for enterprise alternatives), and Nordic-specific integrations including municipal systems.
Differentiator
Problem solved
Functional benefit
Brands
- eADM: Cloud-based Identity and Access Management (IAM) platform that automates user provisioning, access management, and communication for organizations.
- eFEIDE
- eHUB
Products and services
- eADM Cloud-based Identity and Access Management (IAM) platform that automates Joiner-Mover-Leaver (JML) processes by syncing HR and payroll system data to create, update, or revoke user accounts across Microsoft Entra ID, Active Directory, Office 365, Google Workspace, and Nordic municipal systems. Aimed at organizations seeking to eliminate manual account management and achieve NIS2/GDPR compliance.
- eFEIDE Identity management system designed for Norwegian school owners and educational institutions using Feide (the Norwegian education identity federation). Synchronizes school administrative systems and distributes identities to learning platforms, publishers, networks, Office 365, and Google Workspace. Used by over 250 Norwegian municipalities and private schools, managing more than 500,000 Feide accounts.
- eHUB (Skjemabygger) Form builder module for creating request forms for access rights and permissions, directly integrated with eADM and HR data. Uses a drag-and-drop interface to enable department managers to order access for employees with automated approval workflows. Priced at 30% of eADM license cost plus 14,400 kr implementation fee.
- eTIME Supplementary module for eFEIDE that allows teachers to manage student internet access through a calendar-based scheduling system, configuring access levels for individual students or groups using predefined groups from the school administration system.
- Two-Factor Authentication (2FA) for Feide Supplementary two-factor authentication module for eFEIDE that allows administrators to activate 2FA for specific Feide services for employees, configurable at individual user level or for entire schools.
- Training and Professional Services Customized training courses, workshops, and consulting services for eADM and eFEIDE implementation and ongoing operations. Includes eADM courses, workshops, advisory services, and eFEIDE administrator courses.
Quantifiable outcome
- IT teams recover 40-50% of time previously spent on reactive password and access support
- +4 more outcomes
Companies that use Identum
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Identum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature7 records
Identum partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- MicrosoftcoreDeep integration partnership with Microsoft ecosystem including Azure Entra ID (formerly Azure AD), Active Directory, Microsoft Office 365, Teams, and Microsoft 365 applications. eADM connects HR systems to Microsoft identity infrastructure for automated provisioning.
- Google WorkspacecoreIntegration partnership for Google Workspace user management. eADM supports user provisioning and access management for Google Workspace environments alongside Microsoft integrations.
- Visma EnterpriseflagshipPrimary HRM integration partner for eADM. Visma Enterprise is a widely-used HR and payroll platform in Norway. Pre-built connector enables automated user lifecycle management based on Visma HR data.
- Unit4coreHRM integration partnership. Unit4 (formerly Agresso) is a favored HR platform among Identum customers. eADM provides long-standing experience integrating with this platform for automated identity management.
- SimployercoreHRM integration partnership. Simployer is used by many Identum customers as their HRM platform. eADM enables automation using employee data from Simployer.
- Feide (Uninett)coreStrategic integration for Norwegian education sector. Feide is the national identity federation for Norwegian education. Identum's eFEIDE product manages Feide accounts for schools, connecting to school administrative systems and distributing identities to learning platforms, publishers, and Office 365/Google.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Identum competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Identum social profiles
Digital presenceIdentum compliance and trust
Trust signalCompliance1 record
Identum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Identum leadership team
Management profileNumber of profiles
Profiles3 records
Identum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Identum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Identum
What does Identum do?
Identum provides cloud-based Identity and Access Management (IAM) software that automates the Joiner-Mover-Leaver (JML) lifecycle by connecting HR/payroll systems to enterprise IT infrastructure such as Microsoft Entra ID, Active Directory, Office 365, Google Workspace, and Nordic-specific municipal systems. Its portfolio includes eADM (workforce IAM), eFEIDE (Feide identity management for Norwegian schools), and eHUB (form builder for access requests).
Is Identum a public or private company?
Identum is a private company. It is classified as corporate owned and is currently operating.
When was Identum founded?
Identum was founded in 2009. It employs 1 to 10 people.
Where is Identum based?
Identum is headquartered in Bergen, Norway, in the Europe region.
How does Identum make money?
Three revenue lines are on record. eADM SaaS Subscription is the primary driver. The others are eHUB Module License and training and Professional Services.
Does Identum have an API?
Yes. Identum offers an open API that enables custom integrations. The API is referenced as providing unlimited possibilities for developing own integrations. Available for technical users to build custom integrations.
What industry is Identum in?
Identum's product category is Identity and Access Management (IAM) Software. Its primary akta.pro industry code is HDADAAAK, Identity Lifecycle & Provisioning Automation (SCIM, JML, Provisioning), with a secondary code of HDAEAJAK, User Lifecycle Provisioning & SCIM Automation. Its NAICS code is 51821 and its SIC code is 7372.