What Homepage Helden does

Homepage Helden GmbH is a Hamburg-based web design agency founded in 2006 by three co-founders — Nico Tjarks, Richard Albrecht, and Paul Albrecht — who serve as the sole managing directors. The firm designs, builds, and optimizes websites for German small and medium enterprises and larger corporate clients, delivering an integrated workflow that spans concept, design, programming, content, SEO, and conversion optimization from a single in-house team of roughly 40+ employees. Its technical foundation rests on enterprise and open-source CMS platforms — TYPO3 (where it holds Gold Member status), WordPress (agency partner), Statamic, and the Laravel PHP framework — with differentiation claims around fast Core Web Vitals performance, responsive design, DSGVO-compliant handling, and climate-neutral hosting.

The business is project-driven and fixed-price. Revenue derives primarily from one-time website creation packages tiered as Smart (from €5,600), Business (from €8,400), Performance (from €16,600), and Enterprise (from €26,400), publicly disclosed on the website. Recurring and services revenue is layered on through Helden Care maintenance contracts, charged technical support, and CMS training. The go-to-market is sales-led and consultative: prospects book a free initial consultation via the website or phone, complex projects proceed through a scoping workshop before a fixed quote, and demand is generated through SEO, localized service pages for 16+ German cities, a content journal, an email newsletter, and industry award/credential signaling.

Customers span diverse German verticals — consulting, architecture, hospitality, finance, real estate, automotive, energy, construction, publishing, government, and legal — including named logos such as Deutsche Windtechnik AG, Block Gruppe, JAHR MEDIA, and a Bavarian state ministry. The company reports over 2,000–2,100 completed projects, 153 ProvenExpert reviews, and German Web Award Gold recognition across 2022–2025. It is bootstrapped and founder-owned, with no disclosed external funding, subsidiaries, or M&A activity.

Name

Homepage Helden

Legal name

Homepage Helden GmbH

Website

https://homepage-helden.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Homepage Helden is a Hamburg-based, founder-owned web design agency that builds and optimizes fixed-price, high-performance websites on TYPO3, WordPress, Statamic, and Laravel for German SMEs, enterprises, and public-sector clients across multiple industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Website Design & Development Projects: Fixed-price website creation projects delivered from concept to launch. Pricing tiers range from Smart (ab 5.600€) to Business (ab 8.400€), Performance (ab 16.600€), and Enterprise (ab 26.400€). The primary revenue driver, representing one-time project fees.
2. Helden Care — Website Maintenance Contracts: Ongoing maintenance and care contracts covering technical updates, content development, and optimization. Provided as an add-on to existing client websites, generating recurring revenue.
3. Technical Support & CMS Training: Charged technical support and CMS training sessions for existing clients. Support is free for minor assistance within customer service scope, with charges applicable for implementations requiring significant effort.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Homepage Helden is a Hamburg-based web design agency that creates high-performance, conversion-optimized websites for German businesses. They handle the full project lifecycle from concept and design through programming, content creation, and SEO optimization, building on CMS platforms including TYPO3, WordPress, Statamic, and Laravel. Their offering is delivered via fixed-price packages and supplemented by ongoing maintenance contracts (Helden Care) and AI-optimized hosting.

Product overview

Homepage Helden is a web design agency offering a portfolio of fixed-price homepage packages (Smart from 5,600 EUR, Business from 8,400 EUR, Performance from 16,600 EUR, and Enterprise from 26,400 EUR) built on multiple content management platforms (TYPO3, WordPress, Statamic, and Laravel). The core offering is complemented by Helden Care maintenance contracts and AI Hosting services. The company also provides specialized real estate marketing solutions with integrations to property management platforms (onOffice, OpenImmo, FLOWFACT, Propstack). Website creation services include design, programming, content optimization, SEO, and conversion optimization, supported by an in-house team of over 40 employees based in Hamburg.

Differentiator

Problem solved

Functional benefit

Brands

• Helden Care: A maintenance and care contract service offering comprehensive website upkeep beyond basic support, including technical updates, content development, and ongoing optimization.
• Helden Secrets
• Helden Daten-Upload

Products and services

• TYPO3 CMS Website Development Website creation and development using TYPO3 CMS, positioned as the agency's primary enterprise-grade content management system. Suited for large organizations and complex content requirements.
• WordPress CMS Website Development Website creation using WordPress CMS, positioned as a modern, versatile, and user-friendly content management system option for businesses seeking ease of content editing.
• Statamic CMS Website Development Website creation using Statamic CMS, a flat-file content management system offered as an alternative to database-driven CMS platforms for select projects.
• Laravel Web Application Development Custom web application development using the Laravel PHP framework, offered for projects requiring advanced functionality beyond standard CMS platforms.
• Helden Care Maintenance Contract Recurring maintenance and care contract for existing client websites covering technical updates, content development, optimization, CMS training, and continuous improvement aligned with business growth.
• AI Hosting

Quantifiable outcome

• Over 2,100 completed web projects across 20+ years
• +3 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• Mittwald CM Service GmbH & Co. KGcoreTechnology or IntegrationMittwald provides managed hosting for web and email servers, including operation and maintenance of server hardware and software for Homepage Helden and their clients. Listed as the primary subprocessor in the AV (Data Processing Agreement) under GDPR Article 28.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• dkd Internet Service GmbH: Frankfurt-based German digital agency with deep TYPO3 and e-commerce expertise, serving mid-market and enterprise clients across DACH. Directly comparable to Homepage Helden in CMS specialization, fixed-scope project delivery, and German SME/enterprise customer focus.
• dotSource GmbH: Jena-based German digital agency focused on e-commerce, CMS, and digital platform implementation for mid-market and enterprise clients. Comparable in German enterprise customer profile and project-based digital delivery.
• TRKKN: Hamburg-rooted digital agency (formerly Track) operating across Germany with a similar mix of brand, web, and platform work. Comparable to Homepage Helden in geography, size band, and enterprise client targeting.
• Kontrapunkt: Hamburg-based brand and digital agency combining strategy, design, and digital implementation. Comparable in German mid-market enterprise customer mix and integrated design-plus-technology delivery.
• Überbit: Karlsruhe-based German digital agency with strengths in TYPO3, WordPress, and online marketing for SMEs and enterprises. Directly comparable in CMS specialization and DACH SME/enterprise customer base.
• Siteways (Siteways GmbH): Hamburg-based TYPO3-specialist agency with a strong mid-market and enterprise customer base in Germany. Closely comparable to Homepage Helden in CMS depth, Hamburg geography, and project-based web delivery.
• denkwerk: Cologne-based German digital agency offering web, brand, and platform services to enterprise clients. Comparable in mid-to-large German enterprise customer profile and full-service digital delivery model.
• Pixelgenau: Smaller Hamburg-area web design and TYPO3 agency serving German SMEs with fixed-scope website projects. Comparable in geography, SME target customer, and fixed-price delivery approach, though smaller in scale.
• 247GRAD GmbH: German web agency specializing in TYPO3 and custom web development for mid-market and enterprise clients. Comparable to Homepage Helden in TYPO3-led CMS focus and project-based web delivery.

Broad incumbents

• SinnerSchrader (Accenture Song): Hamburg-headquartered digital agency now part of Accenture Song, historically a leading German digital agency serving large enterprise clients. Comparable in geography and digital delivery model, but materially larger in scale and parent-backed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/homepage-helden-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homepage Helden