Social Movement Technologies

What Social Movement Technologies does

Social Movement Technologies (SMT) is a US nonprofit founded in 2012 and headquartered in Bloomfield, Connecticut, operating with 1-10 staff to deliver digital organizing training and campaign support to progressive social movement organizations. The organization serves NGOs, labor unions, environmental groups, faith-based organizations, and human rights groups across the Americas, Europe, Africa, Asia-Pacific, and the Middle East/North Africa, with staff and activists of 6,800+ groups having engaged with its programs and 3,100+ people joining live trainings in FY 24/25.

The product portfolio centers on training and advisory services rather than proprietary software. Core offerings include the Digital Campaigning Certificate Program (DCCP) with two regional tracks (Americas; Asia/Africa/Europe/SWANA), public and customized group trainings, the BIPOC Campaign Leadership Fellowship, and a Design Apprenticeship. Adjacent campaign-support services span strategy assessments, website and microsite development, CRM selection and migration support (delivered through the WhichCRM questionnaire tool and integration with Action Network, EveryAction, and NationBuilder), and media/publicity coaching. Customized trainings extend into AI custom training sessions, indicating curriculum expansion into emerging-technology topics.

Revenue is generated through four streams: regional subscription memberships (Americas, Western Europe, Global), paid enrollment in public and certificate training programs, customized group training contracts with organizations, and grants from progressive foundations (Open Society Foundations, Andrus Family Fund, Rose Foundation, Food and Farm Communications Fund, Woods Fund, Wilburforce Foundation, Amplify Fund, 11th Hour Foundation). Distribution combines direct sales (individual enrollment and organizational contracts) with a foundation-reseller channel in which funders purchase SMT training for their grantee partners, plus a minor partner-reseller layer (e.g., Migrants Organise in the UK). Marketing relies on content marketing, organic social media across YouTube, Instagram, LinkedIn, TikTok, Facebook, and Bluesky, email newsletters, free webinars, and a testimonial-led case-study approach. The organization is independently governed, holds union affiliation with the Pacific Media Workers Guild (Local 39521 of The NewsGuild-CWA), and has no disclosed venture or parent ownership.

Name

Social Movement Technologies

Legal name

Social Movement Technologies

Website

https://socialmovementtechnologies.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Movement Technologies is a US nonprofit that delivers digital organizing training, certification programs, and campaign support services to progressive NGOs, labor unions, environmental groups, and human rights organizations across the Americas, Europe, Africa, Asia, and MENA.

Ownership category

akta.pro rank

Product category

Nonprofit Digital Organizing Training and Campaign Support

NAICS

Advertising, Public Relations, and Related Services (5418), Social Advocacy Organizations (81331)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industry

Digital PR & Social Media Communications (MPAAADAJ)

Keywords

• Digital organizing training
• Campaign strategy consulting
• Nonprofit capacity building
• Progressive movement services
• Digital campaigning certification

Headquarters

HQ city

Bloomfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training Programs: Revenue from Digital Campaigning Certificate Programs, public training sessions, and customized group trainings for organizations. Programs include live and recorded training content delivered to individuals and cohorts.
2. Subscription Memberships: Ongoing subscription tiers for different regions (Americas, Western Europe, Global) providing continued access to training resources, coaching, and campaign support.
3. Campaign Support Services: Direct consulting and campaign support services including assessments, strategy development, website/microsite development, CRM implementation support, and coaching.
4. Foundation Grants: Funding from progressive foundations (Andrus Family Fund, Open Society Foundations, Rose Foundation, etc.) that support training for their grantee partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Social Movement Technologies is a non-profit that delivers training, coaching, and campaign support services to progressive NGOs, labor unions, and social-movement organizations. Offerings span the Digital Campaigning Certificate Program, public and customized group trainings, the BIPOC Campaign Leadership Fellowship, plus campaign support in media strategy, websites and microsites, and CRM selection and implementation via the proprietary WhichCRM tool. Customers access services through regional subscription memberships, custom training contracts, and foundation-funded grantee programs.

Product overview

Social Movement Technologies operates as a non-profit/NGO providing organizing strategy, training, and campaign support services to build people power and win in the digital age. The organization offers a portfolio of interconnected training and consulting services including the Digital Campaigning Certificate Program (DCCP), public and customized group trainings, the BIPOC Campaign Leadership Fellowship, Design Apprenticeship, and various campaign support services covering assessments and strategy, website development, CRM support, and media/publicity assistance. Services are available through public registrations, group training agreements, and subscription/membership tiers for different global regions.

Differentiator

Problem solved

Functional benefit

Brands

• DCCP Americas: Digital Campaigning Certificate Program offering training for the Americas region
• DCCP Global
• BIPOC Campaign Leadership Fellowship
• WhichCRM

Products and services

• Digital Campaigning Certificate Program (DCCP)
• Public Trainings
• Customized Group Trainings
• BIPOC Campaign Leadership Fellowship
• Design Apprenticeship

Quantifiable outcome

• 4-5x growth in engagement, reach, and audience for organizations receiving coaching
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amplify FundcoreStrategic or Co-development PartnerAmplify Fund has partnered with SMT to co-design and launch offerings meeting digital and remote needs of organizations they support, including bilingual access for Spanish-speaking partners. The partnership demonstrates shared commitment to building progressive movement capacity.
• Food and Farm Communications FundcoreStrategic or Co-development PartnerFood and Farm Communications Fund provides their grantee partners with SMT training and coaching for the third consecutive year, indicating a strong ongoing partnership focused on grantee capacity building.
• Woods FundcoreStrategic or Co-development PartnerWoods Fund supports grantee partners' access to SMT training, with positive feedback from their program staff about SMT's grantee-focused approach.
• Wilburforce FoundationcoreStrategic or Co-development PartnerWilburforce Foundation provides SMT training access for their grantees and reports highly responsive service to grantee needs.
• Association for Women's Rights in Development (AWID)coreStrategic or Co-development PartnerAWID partnered with SMT on the new Global South track of the Digital Campaigning Certificate program, responding to expressed member needs for training accessible to Global South organizations.
• Migrants Organise (UK)minorChannel Partner/ Reseller/ DistributorMigrants Organise became an SMT Outreach Partner to enable their network to benefit from trainings at lower prices, reselling access to their network.
• Pacific Media Workers Guild, Local 39521 of The NewsGuild-CWAminorOthersSMT is a proud member of this union, demonstrating labor movement alignment and values-based employment practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Race Forward: Race Forward runs training programs, fellowships, and capacity-building initiatives for racial justice organizations and movement leaders — comparable to SMT in serving progressive social justice organizations with structured training and support offerings.
• Center for Community Change: Center for Community Change builds the power and capacity of low-income and progressive community organizations through training, leadership development, and campaign support — comparable to SMT in serving and training progressive movement groups.
• NALEO Educational Fund: NALEO Educational Fund provides leadership and civic engagement training to Latino elected officials and community leaders — comparable to SMT as a capacity-building/training provider serving a specific progressive constituency within the broader nonprofit space.
• Re:power: Re:power is a progressive political training and leadership development organization (formed from the merger of Wellstone Action and the New Organizing Institute) that trains organizers, candidates, and campaign staff in digital and field organizing — directly comparable to SMT's training and certificate program model.
• National Training and Information Center (NTIC): NTIC provides training and technical assistance to grassroots community organizations on organizing, leadership development, and civic engagement — directly comparable to SMT's mission of building capacity for movement organizations.
• People's Action Institute: People's Action Institute provides training, organizing support, and campaign infrastructure for a national network of progressive community organizations — overlapping with SMT's audience of progressive NGOs and labor/community organizing groups seeking digital capacity building.
• Midwest Academy: Midwest Academy is one of the longest-standing progressive organizing training organizations in the U.S., offering workshops and certificate programs in organizing strategy — directly comparable to SMT as a training-focused capacity builder for the progressive ecosystem.

Others

• NGP VAN: NGP VAN (now part of Bonterra) builds the CRM, organizing, and digital fundraising software (Action Network, EveryAction, VAN) that SMT trains its clients to use — adjacent technology infrastructure provider in the progressive digital organizing ecosystem rather than a direct competitor.
• NTEN (Nonprofit Technology Enterprise Network): NTEN is a professional association that provides training, certification, and resources on technology for nonprofits — adjacent to SMT as a fellow nonprofit-focused capacity builder, though with a broader tech-curriculum scope rather than a movement-organizing specialization.

Broad incumbents

• AFL-CIO: AFL-CIO is the largest labor federation in the U.S. and runs its own organizing training, digital campaign support, and member mobilization infrastructure — a broad incumbent that SMT serves (e.g., Texas AFL-CIO is a customer) rather than directly competes with, but operates in overlapping training and campaign support domains.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/follow
• YouTubeyoutube.com/@socialmovetech
• Facebookfacebook.com/SocialMovementTechnologies
• LinkedInlinkedin.com/company/social-movement-technologies
• Instagraminstagram.com/socialmovetech
• TikToktiktok.com/@socialmovetech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Movement Technologies