Best Western Premier

What Best Western Premier does

Best Western Premier Calgary Plaza Hotel is a single-property full-service franchise hotel located in northeast Calgary, Alberta, Canada, near Calgary International Airport and the downtown core. The property operates under a licensing/franchise agreement with Best Western International Inc., a US-based hospitality conglomerate headquartered in Phoenix, Arizona, which provides brand affiliation, reservation infrastructure, and loyalty integration. The hotel serves business and leisure travelers, as well as airport transit guests, offering four tiered room categories: Select Rooms (entry-level, minimum 350 sq ft), Premier Rooms (top floors with skyline and Rocky Mountain views), Elite Rooms (top 'elite' floor with enhanced amenities including plush bathrobes, slippers, and welcome snack), and Executive/Jacuzzi Suites (separate living/dining areas, soaker or jetted tubs, iPod docking). Standard in-room amenities include HD TV on Demand, fridge, microwave, in-suite safe, coffee maker, and complimentary Wi-Fi.

The hotel's core product is overnight accommodation sold on a per-night basis, with ancillary revenue from on-site dining at Barrington's Restaurant & Lounge (continental menu, Scotch Malts, cocktails; operating 6:30 AM – 10:00 PM), 24-hour room service, indoor pool and fitness center access, complimentary parking for registered guests, airport shuttle service ($5 CAD per person each way), pet accommodations ($20 CAD per pet per night, max two per room in designated two-queen rooms), and event/banquet space. Distribution occurs through direct booking via the property's own website (calgaryplaza.com), Best Western's central reservation system providing global brand-level distribution, and phone reservations. The hotel does not have a mobile app and lists no AI/ML capabilities, patents, proprietary technology, or technology stack beyond conventional hotel property systems.

The business model is straightforward franchise hospitality: revenue is generated predominantly from transient and short-stay room rentals with dynamic per-night pricing disclosed only at booking, supplemented by F&B and ancillary service fees. The property markets primarily through its own website and the Best Western brand platform, targeting a horizontal segment of business and leisure travelers. Ownership and management are independent, with brand standards, reservation systems, and loyalty participation governed by the franchise relationship with Best Western International Inc.

Name

Best Western Premier

Legal name

Best Western International Inc.

Website

https://calgaryplaza.com

Company type

Private

Operating status

Operating

Short description

Best Western Premier Calgary Plaza Hotel is a single-property full-service franchise hotel in NE Calgary, Alberta, serving business and leisure travelers near the airport and downtown with tiered rooms, on-site Barrington's restaurant, and standard amenities under the Best Western brand.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hotel & Resort Shuttle Services (THAIAFAC)

Keywords

• Hotel accommodation
• Upscale lodging
• Hotel amenities
• Business travel stays
• Restaurant and lounge

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Rentals: The primary revenue stream comes from renting hotel rooms and suites to travelers. Rooms are priced per night with varying rates based on room type (Select, Premier, Elite, Suite). Additional revenue generated from on-site dining at Barrington's restaurant and lounge, room service, and ancillary services such as pet fees and airport shuttle services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Best Western Premier Calgary Plaza Hotel is a full-service franchise hotel offering upscale overnight accommodations across multiple room categories, on-site food and beverage at Barrington's Restaurant & Lounge and room service, an airport shuttle, and indoor recreation facilities. The property serves business and leisure travelers visiting Calgary and the Calgary International Airport area.

Product overview

Best Western Premier Calgary Plaza Hotel is a single-property hotel offering multiple room accommodation tiers including Select Room, Premier Room, Elite Room, and Executive/Jacuzzi Suite. The hotel features on-site dining through Barrington's Restaurant & Lounge and 24-hour room service, plus amenities such as an indoor swimming pool, fitness centre, free parking, and airport shuttle service. The accommodation portfolio progresses from standard Select Rooms (350+ sq ft) to premium Elite Rooms on the top floor with enhanced amenities, culminating in spacious suites with separate living and dining areas.

Differentiator

Problem solved

Functional benefit

Brands

• Barrington's: On-site full-service restaurant and lounge featuring diverse continental menu, beverages, Scotch Malts, and cocktails. Operating hours: 6:30 AM - 10:00 PM.

Products and services

• Select Room Entry-tier guest room in the Best Western Premier Calgary Plaza Hotel's room lineup, offered as part of the property's overnight accommodation offering.
• Premier Room Mid-tier upgraded guest room category within the hotel, positioned above the Select Room in the property's tiered accommodation offering.
• Elite Room Premium-tier guest room category within the hotel, sitting above the Premier Room in the property's tiered accommodation offering.
• Executive/Jacuzzi Suite Top-tier suite accommodation featuring a Jacuzzi, positioned as the highest room category in the hotel's offering.
• Barrington's Restaurant & Lounge On-site full-service restaurant and lounge at the Best Western Premier Calgary Plaza Hotel, providing food and beverage service to hotel guests and walk-in patrons.
• Room Service In-room dining service offered to hotel guests at the Best Western Premier Calgary Plaza Hotel.
• Airport Shuttle Service Shuttle transportation service between the hotel and Calgary International Airport provided to guests as part of the property's amenities.
• Indoor Swimming Pool & Fitness Centre On-site indoor swimming pool and fitness centre amenities available to hotel guests during their stay.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Sandman Signature Calgary Airport Hotel: Canadian-headquartered full-service hotel near Calgary International Airport. Comparable upscale offering targeting airport and business travelers in the same competitive set, with similar amenity mix including restaurant and shuttle.
• Hampton Inn by Hilton Calgary Airport North: Direct competitor in the Calgary airport corridor targeting similar price-sensitive business and transit travelers. Comparable branded distribution, complimentary breakfast/amenities, and airport accessibility.
• Best Western Plus Calgary Airport Hotel: Sibling Best Western-branded property in the Calgary airport corridor. Directly comparable as a franchised mid-to-upscale full-service Calgary hotel competing for the same airport/downtown traveler base under the same central reservation system.
• Courtyard by Marriott Calgary Airport: Direct competitor in the Calgary airport hotel segment with comparable room-and-amenity offering targeting corporate and transient travelers. Same global brand-driven distribution model competing for overlapping demand.
• Holiday Inn Express & Suites Calgary Airport: Direct competitor for airport-area travelers in Calgary. Comparable branded distribution (IHG) targeting price-sensitive business and leisure demand with similar core amenities and airport accessibility.
• Hilton Garden Inn Calgary Airport: Direct competitor for airport-area business and leisure travelers in Calgary. Comparable branded full-service/lite product targeting similar corporate and transit demand with comparable amenity positioning.

Broad incumbents

• Fairmont Palliser Calgary: Iconic luxury full-service hotel in downtown Calgary. Competes for premium leisure, corporate, and group demand at a higher price point; relevant for assessing upper-tier pricing benchmarks and competitive dynamics in the same metro.
• Hyatt Regency Calgary: Larger upscale branded hotel in downtown Calgary. Competes for downtown corporate and group business with a wider amenity footprint and conference facilities, representing a comparable full-service competitor in the broader Calgary market.
• Delta Hotels by Marriott Calgary Downtown: Established full-service downtown Calgary hotel. Comparable meeting/event space, restaurant, and business-traveler focus, representing the broader incumbent competitive set the Calgary Plaza competes against for corporate group bookings.

Regional players

• Alt Hotel Calgary (Groupe Germain): Canadian boutique/business hotel chain serving the Calgary market with a design-forward positioning. Relevant comparable for assessing how a Canadian-headquartered alternative competes for the same corporate and leisure travelers in Calgary.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/CalgaryPlaza
• Facebookfacebook.com/CalgaryPlaza

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Premier