Verlagsgesellschaft Madsack

What Verlagsgesellschaft Madsack does

Verlagsgesellschaft Madsack is a German regional media group operating primarily through its MADSACK Mediengruppe portfolio. The most data-rich subsidiary in the available material is Ticketgalerie GmbH, a regional ticket sales and distribution platform headquartered in Leipzig, Saxony. Ticketgalerie sells tickets for concerts, theater, sports, comedy, family events, festivals, and tours to consumer end-markets in the Leipzig/Saxony area. The company operates a hybrid distribution model combining nine physical retail box-office outlets across Saxony with an online portal.

The core platform combines physical retail distribution with digital ticketing infrastructure that is routed through a partnership with CTS EVENTIM AG, one of Europe's leading ticketing companies. This partnership provides access to a broader inventory of regional and national events than a standalone operation could assemble, while Ticketgalerie retains brand-level customer relationships at the point of sale. Revenue is generated primarily through ticket sales commissions, advertising and affiliate revenue, gift voucher sales, and a B2B Partner-Vorverkauf service for corporate and event-organizer customers. The AboVorteil discount program links ticket pricing to MADSACK newspaper subscriptions, monetizing cross-media reach within the parent group.

Ticketgalerie is a wholly owned subsidiary within the MADSACK Mediengruppe portfolio, with management oversight from Managing Directors Björn Steigert and Franziska Bußinger. The company does not disclose headcount, revenue, or transaction-volume figures in the available material. Its strategic position is that of a regional consumer-facing distribution asset whose economics are gated by its EVENTIM infrastructure partnership and the event density of the Saxony market.

Name

Verlagsgesellschaft Madsack

Legal name

Ticketgalerie GmbH

Website

https://ticketgalerie.de

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Ticketgalerie GmbH, a wholly owned subsidiary of Verlagsgesellschaft Madsack's MADSACK Mediengruppe, operates a regional ticket sales and distribution platform with nine physical retail outlets across Saxony, Germany, and online ticketing via a CTS EVENTIM AG partnership serving event-goers and B2B partners.

Ownership category

akta.pro rank

Product category

Event Ticketing Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ticketing Platforms & Primary Ticketing (MPAIAFAD)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Event Discovery, Listings & Calendar Platforms (MPAGAJAL), Ticketing & Event Distribution Networks (Affiliates/Partners) (MPAGAJAE)

Keywords

• Regional ticketing services
• Event ticket distribution
• Live entertainment retail
• Newspaper media group
• Subscriber discount programs

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales Commission: Ticketgalerie acts as a sales intermediary, earning commissions on tickets sold through its platform and retail locations for events via CTS EVENTIM.
2. Advertising and Affiliate Revenue: Revenue generated from displaying targeted advertising through multiple ad networks (Ströer, plista, twiago, Google AdSense, Taboola, Teads, etc.) and affiliate marketing programs (AWIN, Affilinet, Amazon Affiliate).
3. Gift Voucher Sales: Sale of physical ticket gift vouchers in denominations from €20 to €150, with shipping fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Through its subsidiary Ticketgalerie GmbH, operates a regional ticket sales and distribution platform for live events (concerts, theater, sports, comedy, musicals, culture) in the Leipzig and Saxony region of Germany. Combines nine physical ticket shop locations with an online platform powered by CTS EVENTIM AG's ticketing infrastructure, selling tickets on behalf of event organizers, venues, and artists. The brand is associated with regional MADSACK newspapers LVZ, DNN, and TZ.

Product overview

Ticketgalerie operates as a regional ticket sales and distribution platform for events across multiple categories (concerts, culture, sports, comedy, musical & shows). The core offering is the Ticketgalerie platform, which aggregates ticket sales through Eventim's infrastructure and maintains physical retail locations throughout the Leipzig region (Leipzig, Halle, Bad Lausick, Altenburg, Borna, Döbeln, Torgau). Supplementary offerings include AboVorteil (subscriber discount program), ticket gift vouchers in fixed denominations, and B2B ticketing services for event organizers. The platform is branded as a subsidiary of MADSACK Mediengruppe.

Differentiator

Problem solved

Functional benefit

Products and services

• Ticketgalerie regional ticket sales platform Regional ticket sales and distribution platform for live events including concerts, theater, sports, comedy, musicals, and cultural performances. Operates nine physical ticket shop locations across Saxony and an online portal powered by CTS EVENTIM AG, serving event-goers in Leipzig, Halle, and surrounding Saxony towns.
• Ticket-Gutscheine (Gift Vouchers) Physical ticket gift vouchers sold in fixed denominations (€20, €30, €50, €75, €100, €150) redeemable exclusively at Ticketgalerie's physical retail locations. Shipped via registered mail for a €6 fee and not redeemable online.
• Partner-Vorverkauf (Event Organizer Ticketing Services)

Quantifiable outcome

• Annual event selection of many thousands of events

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• CTS EVENTIM AGcoreTechnology or IntegrationCTS EVENTIM AG operates the actual ticket sales infrastructure for Ticketgalerie. All online ticket sales flow through EVENTIM's platform. General terms and conditions of CTS EVENTIM AG apply to all ticket sales.
• Ströer Digital Media GmbHminorGTM or Marketing PartnerAdvertising partner using cookies to optimize advertising based on user behavior. Part of targeting-based online advertising network.
• AWIN AGminorGTM or Marketing PartnerAffiliate marketing partner for displaying ads and tracking conversions that generate referral commissions.
• Affilinet GmbHminorGTM or Marketing PartnerAffiliate marketing partner for referral-based advertising and commission tracking.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Regional players

• Hamburg Ticket: Hamburg-region primary ticketing service for live entertainment. Closely analogous regional German ticketing model with both online and physical ticket services for concerts, theater, and cultural events.
• München Ticket: Munich-area regional ticketing outlet and online platform operated within the local media ecosystem. Same regional-Vorverkaufsstelle + online hybrid model focused on a single German metropolitan region, structurally analogous to Ticketgalerie's Saxony focus.
• Kölner Ticket / Kölnticket: Cologne-region ticketing service with online and physical distribution for concerts, theater, and cultural events. Comparable to Ticketgalerie as a regional German advance-ticket outlet combining online sales with local presence.

Broad incumbents

• Eventim.Promotion / EVENTIM Live: Promoter and venue-operator arm of CTS EVENTIM combining event promotion with venue operations. Comparable as a broad incumbent in the same primary ticketing/promoter ecosystem that interfaces with Eventim's regional partners including Ticketgalerie.
• CTS EVENTIM AG: Europe's largest ticketing company and Ticketgalerie's core infrastructure partner. EVENTIM both powers Ticketgalerie's online flow and competes with it via EVENTIM.de direct sales, making it simultaneously a supplier and the broadest incumbent competitor in regional primary ticketing.
• Ticketmaster: Global primary ticketing incumbent operating in Germany. While not regionally focused, Ticketmaster competes in the same primary ticketing space as Ticketgalerie for major concerts and tours routed through Saxony venues.

Direct peers

• Reservix (ADticket GmbH): One of Germany's largest regional ticketing operators with a multi-region Vorverkaufsstelle network and online ticket portal for concerts, theater, sports, and cultural events — directly comparable to Ticketgalerie's hybrid retail-plus-online regional ticketing model.
• WAZ Ticketing (Funke Ticketing): Ticketing service operated within a German regional newspaper group (Funke Medien), structurally the closest peer: hybrid retail-plus-online ticketing across multiple German regions tied to established newspaper brands.
• ADticket / ADticket GmbH: Hamburg-headquartered regional ticket sales network for concerts, theater, and sports with physical boxes and online portal — direct competitive analog to Ticketgalerie's regional German ticketing model.

Others

• Heimaticket / Regionale Vorverkaufsstellen: Network of EVENTIM-affiliated regional Vorverkaufsstellen across Germany, including long-standing local outlets in cities such as Nuremberg and Stuttgart. Comparable as ecosystem peers routing sales through the same EVENTIM infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ticketgalerie
• LinkedInlinkedin.com/company/ticket-galerie-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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