Selleria Equipe

What Selleria Equipe does

Selleria Equipe (legal entity: SELLERIA EQUIPE SPA) is a privately held Italian manufacturer of premium equestrian saddles and accessories, headquartered in the Vicenza area of the Veneto region. Founded in 1997–1998 and operating for over 25 years, the company runs two complementary brands: EQUIPE, oriented toward research-driven innovation and detailed engineering, and AMERIGO, positioned as traditional Italian craftsmanship reinterpreted in a modern design language. Together, the product portfolio covers five equestrian disciplines — show jumping, dressage, endurance, eventing, and Icelandic riding — with discipline-specific saddle engineering and a proprietary technology called Sinergico, marketed under Amerigo as a system designed to enhance horse–rider communication and comfort. A bespoke custom-saddle service (Selle su misura) complements the standard catalog and is a meaningful differentiation lever.

The company's go-to-market is a hybrid wholesale and direct model. Its primary commercial channel is a network of authorized dealers and saddle shops, supported by a dedicated B2B portal (b2b.selleriaequipe.it) for trade partners and an own-storefront e-commerce shop for accessories and select products. Pricing is not publicly disclosed and operates through dealer-mediated quotes. Brand awareness is built and sustained through a structured event-sponsorship program spanning top-tier European competitions — including the Italian Champions Tour, Piazza di Siena, Stuttgart German Masters, Equita Lyon, and Spoga Horse — combined with an ambassador program featuring professional riders across disciplines and geographies (UK, USA, Sweden, Italy). The website operates in four languages (Italian, English, French, German), reflecting an international, Europe-led customer footprint.

Selleria Equipe serves professional and amateur equestrians as end customers, with authorized dealers and equestrian retailers as B2B partners. Supporting services include product warranty, customer assistance, and product-care guidance, intended to extend the lifecycle and value of each saddle. The business is self-funded (no external funding rounds are disclosed), organized as an Italian S.p.A., and remains in active operations with consistent 2025–2026 brand and event activity. Revenue, headcount growth rate, and ownership composition are not publicly disclosed in the available data.

Name

Selleria Equipe

Legal name

SELLERIA EQUIPE SPA

Website

https://selleriaequipe.it

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Italian premium saddle manufacturer operating two complementary brands (EQUIPE and AMERIGO) for jumping, dressage, endurance, eventing, and Icelandic riding, distributing via authorized dealers, a B2B portal, and D2C e-commerce to professional and amateur equestrians across Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Valdagno

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. EQUIPE Saddles: Premium saddles for jumping, dressage, endurance, eventing, and Icelandic riding disciplines. Sold through authorized dealers and direct B2B channels.
2. AMERIGO Saddles: Premium saddles with modern interpretation of traditional craftsmanship, featuring the proprietary Sinergico system. Distributed through dealers.
3. Accessories: Saddle accessories and complementary products for both EQUIPE and AMERIGO brands.
4. Custom Saddle Services (Selle su misura): Bespoke saddle manufacturing service providing made-to-order saddles based on individual specifications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gruppo Selleria Equipe designs and manufactures premium equestrian saddles and leather accessories in Italy, operating two complementary brands: EQUIPE (research and innovation focused) and AMERIGO (tradition revisited in a modern key). Its products cover Jumping, Dressage, Endurance, Eventing, and Icelandic disciplines, and include a bespoke custom saddle service (Selle su misura) and the proprietary Sinergico system in the AMERIGO line. Distribution is through authorized dealers, a B2B portal, and an online accessories shop.

Product overview

Selleria Equipe is an Italian equestrian equipment company with two complementary sub-brands: EQUIPE and AMERIGO. EQUIPE focuses on research-driven innovation with saddles for Jumping, Dressage, Endurance, Eventing, and Icelandic disciplines, while AMERIGO reinterprets traditional craftsmanship in a modern design. Both brands share the same manufacturing expertise and are supported by a comprehensive service ecosystem including custom saddle manufacturing (Selle su misura), product warranty, customer assistance, and product care services. The company also operates an online shop for EQUIPE products.

Differentiator

Problem solved

Functional benefit

Brands

• EQUIPE: A brand characterized by research, innovation, and maximum attention to detail. Offers saddles for Jumping, Dressage, Endurance, Eventing, and Icelandic disciplines.
• AMERIGO

Products and services

• EQUIPE Saddles High-performance saddles engineered for specific equestrian disciplines including Jumping, Dressage, Endurance, Eventing, and Icelandic riding. Sold primarily through authorized dealers who provide expert fitting services.
• AMERIGO Saddles Premium saddles combining traditional craftsmanship with modern design, available for Jumping, Dressage, and Icelandic disciplines, featuring the proprietary Sinergico system.
• AMERIGO Sinergico Saddles

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ekestrian Prestige Horse AuctionminorGTM or Marketing Partner · 1 January 2025Gruppo Selleria Equipe is a sponsor of Parido x Ekestrian Prestige Horse Auction held in St. Tropez. This partnership connects the company with premium horse trading and provides brand visibility at high-profile auction events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gruppo_selleria_equipe/featured
• LinkedInlinkedin.com/company/selleria-equipe-spa/?originalSubdomain=it
• Xx.com/selleriaequipe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selleria Equipe