MS Glass
MS Glass is a privately held Melbourne-based glass manufacturer and installer, founded in 1970, that designs, fabricates, and installs custom glass products for residential, commercial, and architect/builder clients in Victoria, Australia, and licences its proprietary GlassKote colour-coating technology internationally.
- Company typePrivate
- Founded1970
- HeadquartersOakleigh South, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MS Glass does
MS Glass is a privately held, Melbourne-based glass manufacturer and installer founded in 1970, operating from Oakleigh South, Victoria, with a staff of 11–50. The company designs, fabricates, and installs custom glass products for residential homeowners, commercial businesses, and the architect/builder channel, and also supplies raw and fabricated glass on a wholesale basis. Its product portfolio spans finished items — glass balustrades, mirrored glass, shower screens, splashbacks, decorative and architectural panels — and raw glass types including clear, low-iron (Starlite), low-emissivity (Low-E), frosted, high-performance, reflective, slumped, tinted, and textured/patterned glass.
The company's competitive position rests on a small set of proprietary material technologies pioneered in-house. GlassKote is a colour-coating process that permanently bonds colour compounds to glass with a durable, colourfast finish; it is now manufactured under licence in over 30 countries, providing a global royalty stream. DigiKote adds high-resolution digital printing of images and logos directly onto glass, while BulletKote (marketed as GlassKote Ballistics) is a bullet-resistant security glass claimed to be up to 50% lighter than competing ballistic products and used across public, commercial, residential, and armoured-vehicle applications. A retail showroom at 1076 Centre Rd complements the manufacturing headquarters at 73/85 Carroll Rd.
MS Glass monetises through four streams: one-time product sales of custom-fabricated glass, professional installation services, wholesale supply to trade customers, and GlassKote licensing royalties. All pricing is quote-based, with no public rate cards. Go-to-market is sales-led, combining a direct sales force, a physical showroom for walk-in consultations, B2B relationships with architects and builders, and a global licensee network for GlassKote. Marketing is primarily digital, supported by an Instagram and Facebook presence and a project gallery on the company website.
MS Glass firmographics
Firmographics- Name
- MS Glass
- Legal name
- MS Glass
- Website
- https://msglass.com.au
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MS Glass is a privately held Melbourne-based glass manufacturer and installer, founded in 1970, that designs, fabricates, and installs custom glass products for residential, commercial, and architect/builder clients in Victoria, Australia, and licences its proprietary GlassKote colour-coating technology internationally.
- Ownership category
- akta.pro rank
MS Glass industry classification
Industry- Product category
- Architectural Glass Manufacturing
- NAICS
- Glass Product Manufacturing Made of Purchased Glass (327215), Glass and Glazing Contractors (23815)
- SIC
- Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing) (IMADAHAI)
- akta.pro secondary industries
- Tempered & Heat-Strengthened Safety Glass (IMADAHAD), Decorative, Patterned & Privacy Glass (Frosted/Textured/Colored) (IMADAHAG), Low‑E, Solar Control & Energy-Efficient Coated Glass (IMADAHAF)
Keywords
Where MS Glass is headquartered
LocationHeadquarters
- HQ city
- Oakleigh South
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
MS Glass business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Glass Products Manufacturing & Sales: MS Glass manufactures and sells a wide range of glass products including splashbacks, shower screens, balustrades, mirrored glass, and specialty glass types. Revenue is generated through product sales to residential and commercial customers, with both one-time purchases and custom project-based orders.
- Glass Installation Services: The company provides glass installation services to complement product sales, serving both residential (new builds, renovations) and commercial (fit-outs, building developments) customers.
- GlassKote Licensing: GlassKote technology is licensed globally, manufactured in over 30 countries, generating royalty income from international licensees. This represents the company's proprietary technology licensing stream.
- Wholesale Supply: MS Glass supplies glass products and raw materials to other businesses in the glass industry, including other glass manufacturers and trade customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
MS Glass product offering
Product offeringCore offering
MS Glass manufactures and installs a wide range of premium glass products and services for residential, commercial, and architectural customers in Australia. The offering spans finished glass products (balustrades, shower screens, splashbacks, mirrored glass), specialty glass types (clear, low-E, frosted, tinted, reflective, slumped, high-performance), and proprietary technologies (GlassKote color-coated glass, DigiKote digitally printed glass, BulletKote bullet-resistant glass). The company also provides custom cutting, wholesale supply, and professional installation services.
Product overview
MS Glass is a glass manufacturing and installation company operating in Melbourne, Australia, with over 50 years of experience. The company operates as a single unified product/service offering rather than a platform architecture. Its portfolio comprises two main product categories: Glass Products (finished consumer/commercial glass items) including Glass Balustrades, Mirrored Glass, Shower Screens, Splashbacks, Glasskote (proprietary color-coated glass technology), GlassKote Ballistics (bullet-resistant security glass), and DigiKote (digitally-printed glass); and Glass Types (raw/fabricated glass materials) including Clear Glass, Energy (Low-E) Glass, Frosted Glass, High Performance Glass, Reflective Glass, Slumped Glass, Starlite Glass, Textured-Patterned Glass, and Tinted Glass. The company also provides custom manufacturing, cutting, wholesale supply and installation services to architects, builders and individual consumers across residential and commercial sectors.
Differentiator
Problem solved
Functional benefit
Brands
- GlassKote: Colour-coated glass product pioneered by MS Glass with a durable, colourfast finish. Now manufactured in over 30 countries internationally.
- DigiKote
- BulletKote
Products and services
- Glass Balustrades Glass balustrades for pool fencing, decks, patios, balconies and staircases, manufactured from Grade A tempered safety glass in 6mm, 8mm, 10mm or 12mm thickness. Provides wind resistance with sophisticated minimalist styling. Sold to residential homeowners, builders, and commercial property owners.
- Mirrored Glass Reflective mirrored glass that improves light and space in smaller or darker rooms, available in silver, bronze, grey and antique tints, with bevelled-edge, sandblasted, etched, and tinted finish options. Sold to residential and commercial customers.
- Shower Screens Semi-frameless and frameless shower screens manufactured from 10mm toughened glass, including the Infinity and Profile 2040 semi-frameless ranges plus frameless options in Starlite and Clear glass. Sold to residential homeowners and bathroom renovators.
- Splashbacks Glass splashbacks for kitchen, bathroom and laundry applications, available in GlassKote, DigiKote, or MirrorKote finishes with an almost unlimited colour palette. Sold to residential homeowners and commercial fit-out customers.
- GlassKote (color-coated glass) MS Glass's proprietary color-coated glass product using a revolutionary agent mixed with colour compounds to create a durable, colourfast finish that will not crack or fade. Now manufactured in over 30 countries under international license, it is the most widely used colour-coated glass product in the international market. Sold to residential, commercial, and architectural customers globally.
- GlassKote Ballistics (BulletKote) Bullet-resistant security glass designed to protect public buildings, residential homes, commercial buildings, military armoured vehicles and civilian vehicles from high-energy ballistic projectiles and prolonged physical attacks. Uses BulletKote technology that can be up to 50% lighter than other bullet-resistant products. Sold to government, defence, and security-conscious commercial customers.
- DigiKote (digitally printed glass) Digital printing technology for glass that allows full-colour, high-resolution images, photographs, logos, and custom artwork to be printed directly onto glass with a permanent finish. Used for signage, feature glass panels, wall dividers, and wall cladding. Sold to commercial fit-out, retail, and architectural customers.
- Clear Glass Standard clear glass with an inherent greenish tinge due to iron content, used across a wide range of residential and commercial applications. Sold as raw/fabricated material.
- Energy (Low-E) Glass Low-emissivity glass that minimises ultraviolet and infrared light transmittance without affecting visible light levels, developed for modern energy-saving requirements. Sold to residential and commercial building projects.
- Frosted Glass Glass with an etched surface providing a milky-white frosted appearance used to provide varying degrees of privacy. Can be applied across many glass types to limit transparency. Sold to residential and commercial customers.
- High Performance Glass Glass achieving higher levels of energy efficiency and heat retention, with specifications considering daylight, energy, thermal, acoustic and security factors (U-Value, Solar Control, SHGC, Visible Light Transmittance). Sold to commercial and architectural projects.
- Reflective Glass Glass with a metallic coating applied during or after manufacture that reflects natural light and heat while providing increased privacy, absorbing and reflecting a large proportion of direct solar heat energy. Sold to commercial and architectural customers.
- Slumped Glass Glass formed by heating float glass and moulding it into a custom pattern, shape, or design (also referred to as textured or kiln-formed glass). Sold to architectural and design customers for feature applications.
- Starlite Glass Optically clear low-iron glass that eliminates the greenish tinge of standard clear glass, ideal for applications requiring true colour representation, particularly when applying colour coating or printed finishes. Sold to residential and commercial customers.
- Textured / Patterned Glass Glass with embossed patterns or designs that create a unique textural effect, used where discretion is desired while still allowing light transmission. Ideal for partitioning, shower screens, privacy screens, feature doors, windows and decorative pieces. Sold to residential and commercial customers.
- Tinted Glass Glass with transparent colour tints (Bronze, Grey, Blue, Green) that control the passing of heat and light by absorbing solar energy, locally produced by MS Glass specialists. Sold to residential and commercial customers.
- Glass Cutting, Wholesale Supply & Installation Services Custom glass cutting, wholesale supply of glass products and raw materials to other glass businesses and trade customers, and professional glass installation services for residential (new builds, renovations) and commercial (fit-outs, building developments) projects. Sold to homeowners, builders, architects, and other trade customers.
Quantifiable outcome
- GlassKote is manufactured in over 30 countries, making it the most widely used colour coated glass product available in the international market.
- +1 more outcomes
Companies that use MS Glass
Customer profileSegments4 records
Ideal customer profiles4 records
MS Glass technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
MS Glass partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
MS Glass competitors and assessment
Company assessmentBroad incumbents
- Saint-Gobain Glass: Saint-Gobain Glass is a global producer of architectural, coated, safety, and high-performance glass products. It is comparable as a large incumbent in the same building-glass ecosystem, particularly around Low-E, solar-control, and specialty architectural glass.
- Viridian Glass: Viridian Glass is a major Australian architectural glass supplier with residential, commercial, decorative, safety, and energy-efficient glass products. It is comparable as a larger incumbent serving the same building and glazing markets that MS Glass targets.
- Guardian Glass: Guardian Glass is a global manufacturer of float, coated, architectural, and performance glass. It is comparable as a broad incumbent supplying many of the performance-glass categories that MS Glass processes and installs, though at much larger scale and upstream in the value chain.
- G.James Glass & Aluminium: G.James is an Australian manufacturer and installer of glass, aluminium windows, doors, facades, and building products. It is a broader incumbent with overlapping residential and commercial architectural glass fabrication and installation capabilities.
- O'Brien Glass: O'Brien Glass provides glass repair, replacement, and installation services across residential, commercial, and automotive markets in Australia. It is comparable on the service and glazing side, although it is less focused on proprietary decorative glass manufacturing than MS Glass.
Direct peers
- DecoGlaze: DecoGlaze provides coloured glass splashbacks and decorative glass solutions for kitchens, bathrooms, and commercial interiors. It is comparable to MS Glass’s GlassKote and splashback offerings for residential renovation and interior-design use cases.
- Australian Glass Group: Australian Glass Group is an Australian glass processor supplying residential and commercial architectural glass, including processed and performance glass products. It is highly comparable to MS Glass because both serve building-sector customers with fabricated glass solutions rather than consumer packaged glass containers.
- Cooling Brothers Glass Company: Cooling Brothers is an Australian specialist in custom architectural glass, including decorative, structural, digital, and performance glass applications. It overlaps with MS Glass in premium custom glass, decorative finishes, and architect-led commercial projects.
Regional players
- Pulp Studio: Pulp Studio is a U.S.-based decorative architectural glass manufacturer offering printed, laminated, and specialty glass for design-led commercial projects. It is comparable to MS Glass’s DigiKote and decorative architectural glass capabilities, but primarily competes in a different geography.
- Glasshape: Glasshape manufactures specialist toughened, laminated, bent, and architectural glass products, with operations rooted in New Zealand and international markets. It is comparable through custom high-specification glass processing, though it is more geographically and application-segment distinct from MS Glass.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
MS Glass social profiles
Digital presenceMS Glass financial estimates
Financial estimateRevenue estimate
Valuation estimate
MS Glass leadership team
Management profileNumber of profiles
MS Glass funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MS Glass M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MS Glass
What does MS Glass do?
MS Glass manufactures and installs a wide range of premium glass products and services for residential, commercial, and architectural customers in Australia. The offering spans finished glass products (balustrades, shower screens, splashbacks, mirrored glass), specialty glass types (clear, low-E, frosted, tinted, reflective, slumped, high-performance), and proprietary technologies (GlassKote color-coated glass, DigiKote digitally printed glass, BulletKote bullet-resistant glass). The company also provides custom cutting, wholesale supply, and professional installation services.
Is MS Glass a public or private company?
MS Glass is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MS Glass founded?
MS Glass was founded in 1970. It employs 11 to 50 people.
Where is MS Glass based?
MS Glass is headquartered in Oakleigh South, Australia, in the Oceania region.
How does MS Glass make money?
Four revenue lines are on record. Glass Products Manufacturing & Sales are the primary driver. The others are glass Installation Services, glassKote Licensing and wholesale Supply.
Who are MS Glass's main competitors?
Broad incumbents on record are Saint-Gobain Glass, Viridian Glass, Guardian Glass, G.James Glass & Aluminium and O'Brien Glass. Direct peers are DecoGlaze, Australian Glass Group and Cooling Brothers Glass Company. Regional players are Pulp Studio and Glasshape.
Does MS Glass have an API?
No public API is recorded for MS Glass.
What industry is MS Glass in?
MS Glass's product category is Architectural Glass Manufacturing. Its primary akta.pro industry code is IMADAHAI, Glass Fabrication & Processing Services (Cutting/Edging/Drilling/Polishing), with a secondary code of IMADAHAD, Tempered & Heat-Strengthened Safety Glass. Its NAICS code is 327215 and its SIC code is 3231.