Tack Wholesale

What Tack Wholesale does

Tack Wholesale LLC is a privately held, family-owned equestrian and animal-supply retailer headquartered in North Canton, Ohio, operating since approximately 1999 (25+ years in business). The company sells horse tack, hay bags and slow feeders, horse blankets and sheets, fly protection, halters and leads, dog apparel, livestock supplies, and related accessories through a direct-to-consumer Shopify e-commerce storefront (www.tackwholesale.com) and a parallel B2B wholesale dealer program. Its catalog exceeds 500 SKUs across more than a dozen product categories, with prices ranging from approximately $1.99 bargain items to $200+ premium western saddle pads and free shipping offered on orders over $79.

The company is built around four proprietary house brands — Derby Originals, Tahoe Tack, Paris Tack, and Tahoe Heritage — which span slow-feed hay bags, blankets, fly masks, English and western tack, and premium wool saddle pads. It holds multiple registered patents on slow-feed hay bag designs, including a double-sided ripstop hay bag (marketed as the first of its kind on the market) and a proprietary Super Tough Bottom construction for aggressive eaters. The technology stack is Shopify-native, with payment integrations for Shop Pay, PayPal, Apple Pay, Google Pay, and major card networks, supported by SEO-optimized product categorization, an email newsletter, blog content, and customer reviews as the primary marketing channels.

Revenue is generated through two complementary streams: retail e-commerce sales direct to consumers, and wholesale/Dealer program sales to equestrian retailers, tack shops, stables, and agricultural supply dealers. The customer base spans individual horse owners and equestrians, pet and small-livestock owners (cattle, sheep, goats, alpacas, llamas), and B2B wholesale buyers, with a secondary segment serving rodeo, show, and competition participants. International shipping is enabled across 100+ countries via the Shopify platform, and the company maintains an in-store pickup option at its North Canton headquarters. No AI/ML capabilities, no external funding, and no M&A activity are disclosed.

Name

Tack Wholesale

Legal name

Tack Wholesale LLC

Website

https://www.tackwholesale.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Tack Wholesale LLC is a family-owned, North Canton, Ohio-based equestrian and animal-supply retailer selling 500+ SKUs of horse tack, slow-feed hay bags, blankets, fly protection, dog apparel, and livestock supplies at wholesale prices through a Shopify storefront and B2B dealer program under proprietary brands Derby Originals, Tahoe Tack, Paris Tack, and Tahoe Heritage.

Ownership category

akta.pro rank

Product category

Equestrian Supplies

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Pet Supplies Inventory-led Online Retailers (CRAFADAH)

akta.pro secondary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

Keywords

• Equestrian supplies wholesale
• Horse tack products
• Slow feed hay bags
• Horse blankets and sheets
• Livestock and pet supplies

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct-to-consumer product sales through their Shopify-powered website. Products include horse tack, hay bags, horse blankets, fly masks, dog apparel, livestock supplies, and accessories. One-time transaction model with free shipping on orders over $79.
2. Wholesale/Dealer Program: B2B wholesale sales to dealers and retailers through their 'Become a Dealer' wholesale program. Targets retailers, stables, and equestrian businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Tack Wholesale sells horse tack, slow feed hay bags, horse blankets and sheets, fly protection, dog apparel, and livestock supplies at wholesale prices through a Shopify e-commerce storefront. The company serves both individual horse owners via direct e-commerce and B2B dealers via a wholesale program, with private-label brands Derby Originals, Tahoe Tack, Paris Tack, and Tahoe Heritage anchoring its catalog.

Product overview

Tack Wholesale is a B2B/B2C ecommerce platform operating on Shopify that offers horse tack and pet supplies at wholesale prices. The product portfolio centers on three core areas: (1) Hay Bags & Slow Feeders including Derby Originals branded slow feed hay bags with patented designs and Paris Tack knotless hay nets; (2) Horse Wear including turnout and stable blankets under the Derby Originals Nordic-Tough line, plus lycra sleazy sheets; and (3) Horse Tack spanning English Tack (Paris Tack bridles), Western Tack (Tahoe Tack and Tahoe Heritage saddle pads and headstalls), plus Halters & Leads for horses and livestock. The company also stocks Dog Apparel under Derby Originals Horse-Tough and CuteNfuzzy brands, and Tack Carry Bags & Covers. Products are sourced from proprietary brands (Derby Originals, Tahoe Tack, Paris Tack, Tahoe Heritage) as well as third-party suppliers. The platform operates with Shopify's native payment processing including Shop Pay, PayPal, and major credit cards.

Differentiator

Problem solved

Functional benefit

Products and services

• Hay Bags & Feeders Wholesale hay bags including slow feed hay bags, bale bags, hay nets, horse feeders, and small animal hay bags designed for controlled feeding and hay waste reduction. Sold to individual horse owners and wholesale dealers.
• Horse Blankets & Sheets Turnout blankets, stable blankets, waterproof sheets, and fleece coolers for horses in various weights and sizes including mini horse and foal sizes, with reflective safety features on select models.
• Fly Masks & Protection UV-blocking fly masks, crochet fly bonnets, ear nets, and fly fringes for horses providing insect and sun protection.
• English Tack English riding equipment including bridles, reins, girths, saddle pads, spurs, and stirrup irons for English riding disciplines.
• Western Tack Western riding equipment including saddle blankets, breast collars, cinches, headstalls, reins, stirrups, and spurs for Western riding disciplines.
• Halters & Leads Horse halters in leather, nylon, and rope varieties; lead ropes; lunge lines; and halter accessories for horses, cattle, alpaca, and sheep.
• Tack Carry Bags & Covers Storage and transport bags for saddles, boots, bridles, halters, and blankets, including waterproof and padded designs under the Tahoe Tack and Derby Originals brands.
• Lycra Sheets & Hoods Lycra sleazy slicker sheets, shoulder guards, hoods, and full-body covers for show and parade use with anti-chafe design.
• Dog Apparel Dog coats, blankets, and apparel including waterproof winter coats, reflective jackets, and grooming products from the Derby Originals Horse-Tough and CuteNfuzzy brands.
• Livestock Supplies Cattle halters, livestock blankets, fly masks, and show equipment for cattle, sheep, goats, and alpaca.
• Horse Care & Grooming Horse grooming supplies including brushes, grooming kits, hoof picks, bucket straps, and stall/barn supplies.
• Derby Originals Slow Feed Hay Bags Proprietary Derby Originals branded slow feed hay bags with patented designs including the double-sided ripstop hay bag (7-inch circular free-choice opening on one side and rectangular webbed slow-feeding openings on the other), plus Superior, Supreme, Easy Feeder, Natural Grazer, and Go Around XL models in various opening sizes with product warranties.
• Tahoe Tack Western Tack Line Tahoe Tack is a proprietary Western tack brand offering premium padded waterproof nylon carry bags, western headstalls, saddle pads, and livestock halters with leather accents.
• Paris Tack English & Western Tack Line Paris Tack is a proprietary brand offering leather bridles, crochet fly bonnets, halters, and slow feed hay bags including knotless hay nets for English and Western riding.
• Tahoe Heritage Western Saddle Pads Tahoe Heritage is a proprietary premium western saddle pad brand featuring New Zealand wool pads with memory wool felt cores, Navajo-inspired designs, and performance equestrian pads.
• Wholesale Dealer Program (Become a Dealer) B2B wholesale program accessed via the 'Become a Dealer' page that provides wholesale pricing for bulk purchasing by equestrian retailers, tack shops, stables, and agricultural supply dealers, with the full Tack Wholesale catalog available for resale or operational use.

Quantifiable outcome

• Hay waste reduced by over 50% using hay bags

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SmartPak Equine: Leading direct-to-consumer retailer of equine supplements, tack, and horse care products. Comparable to Tack Wholesale as a multi-channel equine supplies retailer with proprietary branded products and a strong online catalog serving horse owners.
• Dover Saddlery: Premier retailer of English and Western horse tack, apparel, and equestrian supplies with both online and store presence. Directly comparable to Tack Wholesale in English/Western tack categories, blanket assortments, and the dealer/wholesale model.
• Valley Vet Supply: Family-owned retailer of equine, livestock, and pet supplies operating as both a catalog and online business. Comparable to Tack Wholesale in animal husbandry and horse-care product breadth, family-owned ethos, and rural customer base.
• Schneiders Saddlery: Specialty equestrian retailer offering horse tack, blankets, apparel, and stable supplies through a long-running catalog and online store. Closely comparable to Tack Wholesale in product mix across blankets, tack, halters, and pet/livestock categories with a deep proprietary catalog.
• Big Dee's Tack & Vet Supplies: Family-run equestrian and veterinary supplies retailer combining online and retail store channels. Comparable to Tack Wholesale in tack breadth, dealer/wholesale capability, and family-owned operating model.
• Jeffers Equine: Long-established equine and livestock supplies retailer with a strong catalog and online presence. Comparable to Tack Wholesale in horse-care products, livestock supplies, and halter/blanket assortments serving small farms and individual owners.
• Horse.com: Online-first horse tack, apparel, and supplies retailer owned by Petsense. Comparable to Tack Wholesale in e-commerce-led equestrian retail with similar category breadth across English/Western tack, blankets, and stable supplies.
• Riding Warehouse: Independent online equestrian retailer focused on English riding apparel, tack, and horse care. Comparable to Tack Wholesale in online-only DTC model serving equestrian enthusiasts with curated tack and care products.

Broad incumbents

• Chewy: Large-scale e-commerce retailer of pet food, supplies, and pharmacy products. Comparable to Tack Wholesale as a broad incumbent in pet supplies e-commerce, with overlapping dog apparel and small-pet product categories.
• Tractor Supply Co. Rural-lifestyle retailer carrying equine, livestock, and pet supplies across hundreds of stores plus e-commerce. Comparable to Tack Wholesale as a broader incumbent competing for livestock halters, blankets, and basic tack purchases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tack Wholesale