my boshi

What my boshi does

myboshi GmbH is a German direct-to-consumer e-commerce company headquartered in Konradsreuth, Germany, founded in 2009 as a 'Mützen-Manufaktur' (hat manufactory) and subsequently repositioned as a comprehensive DIY handcraft platform. The company sells proprietary yarn, configurable DIY craft kits, needles and accessories, and digital PDF patterns through its own online shop at myboshi.net, with free shipping above €79 within Germany and a 100-day return policy. Its core technology is its proprietary yarn formulation line, anchored by myboshi No.1 (70% Polyacryl / 30% Merino, mulesing-free, OEKO-TEX certified) and myboshi No.2 (85% Cotton / 15% Kapok, vegan, saliva-resistant, OEKO-TEX certified), supplemented by specialty variants (Velvet, Bamboo, Alpaca, Denim, Samt, mysocks, HALO, Alpaca Twist, among others) and supplemented by DIN EN 71-3 toy-safety certification on its filling material.

The business model layers four revenue streams on top of a single DTC storefront: (i) unit-priced yarn sales (€3.49–€4.49 per skein) of the proprietary blends plus specialty variants, (ii) one-time hardware sales of pre-configured DIY kits (€9.95–€34.95), (iii) one-time digital license sales of patterns (free to €4.99), and (iv) hardware sales of needles, hooks, markers, and accessories. The platform layers an Anleitungsmarkt (pattern marketplace) hosting thousands of patterns from hundreds of European designers as a content flywheel designed to drive yarn attach, complemented by a 'Mix Your Own' bundle builder, digital gift vouchers, and a blog/Lexikon that serves both SEO and community-building functions.

The company is privately held as myboshi GmbH, operates with 11–50 employees, has no disclosed external investors, funding rounds, or parent entity, and reports no revenue figures in the public record. Customers are split across a primary segment of DIY craft enthusiasts (knitters and crocheters from beginner to experienced), with secondary use-case segments for baby/children items, home décor, and seasonal/holiday crafting (Halloween, Christmas, Karneval, Oktoberfest). The company sells primarily in Germany with broader European distribution and reports 7,600+ product reviews and a 4.76/5.00 satisfaction rating.

Name

my boshi

Legal name

myboshi GmbH

Website

https://myboshi.net

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

myboshi GmbH is a German direct-to-consumer e-commerce company selling proprietary yarn, DIY craft kits, needles and accessories, and digital PDF patterns to knitting and crocheting enthusiasts across Europe via its own online shop at myboshi.net.

Ownership category

akta.pro rank

Product category

Handcraft and DIY Yarn Supplies

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro industry

PRIMARYCRALACAF

Yarn, Knitting & Crochet Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

Keywords

• Knitting yarn supplies
• Crochet DIY kits
• Handcraft patterns
• Wool crafting materials
• Needle accessories

Headquarters

HQ city

Konradsreuth

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Yarn Sales: Sale of proprietary yarn products including No.1 (mulesing-free wool blend), No.2 (vegan cotton-kapok), and specialty yarns like Samt, Denim, Alpaca, and Bamboo
2. DIY Kits and Sets: Pre-configured creative sets containing yarn, needles, patterns, and accessories for specific projects like hats, scarves, and home decor items
3. Pattern/Instruction Sales: Digital PDF patterns and instructions sold through the Anleitungsmarkt (instruction marketplace), featuring hundreds of European designers
4. Craft Accessories: Sale of needles, hooks, stitch markers, yarn needles, stuffing, and other crafting accessories

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

myboshi sells proprietary yarn, pre-configured DIY craft kits, knitting/crochet needles and accessories, and digital patterns through its own e-commerce platform. The product range centers on certified materials (OEKO-TEX Standard 100 yarns and DIN EN 71-3 compliant stuffing) and a pattern marketplace featuring hundreds of European designers, with sales shipped primarily within Germany.

Product overview

myboshi is a German DIY e-commerce platform specializing in handcrafting supplies, centered around a proprietary yarn product line (No.1 mulesing-free wool blend, No.2 vegan cotton-Kapok blend) and complemented by DIY craft kits, needles and accessories, and a digital pattern marketplace. The platform operates as a three-pillar offering: yarn products as the core input, craft kits as guided project packages, and the pattern marketplace as downloadable instructions from European designers. Additional services include yarn bundles with Mix Your Own customization, gift vouchers, and an educational blog with technique tutorials. The company originated as a hat manufacturer ('Boshi' means hat in Japanese), evolving into a comprehensive one-stop destination for knitting and crochet enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• myboshi Wolle (Yarn)

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/myboshi
• Facebookfacebook.com/myboshi
• LinkedInlinkedin.com/company/myboshi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about my boshi