Ondara

What Ondara does

Ondara is a Barcelona-headquartered private alternative investment and technology-driven legal services group operating exclusively in Spain. Founded in 2018, the firm operates a portfolio of five specialized digital brands — prestamo.capital and now.credit for Fintech lending and credit, hipoteca.capital and vern.properties for Proptech mortgage and real estate investment, and resuelvemideuda.com for Legaltech debt resolution — targeting three underlying asset classes: Direct Lending, Real Estate, and Legal Services. Ondara positions itself as a technology-driven alternative asset manager, stating that Artificial Intelligence, Big Data, predictive analytics, and advanced algorithms underpin risk evaluation, offer personalization, and process automation across all brands, with a stated ESG-aligned investment framework.

The firm's stated go-to-market combines self-service digital brand portals with dedicated relationship management for higher-value clients and a Limited Partners portal for institutional capital. Revenue mechanics span transaction-level fees on the lending and legal services lines (prestamo.capital, now.credit, resuelvemideuda.com, and indirectly vern.properties) and recurring management and performance fees on the alternative asset management book accessed through the LP channel. Customer segments are explicitly tiered across individual investors and borrowers, high-net-worth individuals and family offices, and institutional investors / Limited Partners, with a primary GTM of personalized relationship management supported by multi-brand digital acquisition.

The group is materially lean, with disclosed headcount of 1-10 employees, and provides no disclosed revenue, AUM, funding history, or audited financials in the available source material. Ownership, capital structure, management team beyond the co-founder/CEO, and any partnership, M&A, or regulatory milestones are not evidenced in the input data, materially limiting external verification of scale, capital, and growth claims.

Name

Ondara

Legal name

Ondara

Website

https://ondara.capital

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ondara is a Barcelona-based private alternative asset manager operating in Spain, delivering Direct Lending, Real Estate, and Legal Services through five digital brands (prestamo.capital, hipoteca.capital, vern.properties, resuelvemideuda.com, now.credit) using AI and Big Data to serve individual borrowers, HNW/family offices, and institutional Limited Partners.

Ownership category

akta.pro rank

Product category

Alternative Asset Management

NAICS

Portfolio Management and Investment Advice (52394), Offices of Real Estate Agents and Brokers (5312), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Finance Lessors (6172), Investment Advice (6282), Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAAAKAL

Real Assets — Operating Platforms & Direct Investments

Financial & Insurance/Asset & Wealth Management/Asset Management — Real Assets (Real Estate, Infrastructure, Natural Resources)

SECONDARYFSAAAJAF

OCIO & Multi-Asset Outsourced Portfolio Management

Financial & Insurance/Asset & Wealth Management/Asset Management — Multi-Asset & Balanced

SECONDARYFSAAABAM

Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs)

Financial & Insurance/Asset & Wealth Management/Private Banking & HNW/UHNW Wealth Management

Keywords

• Alternative asset management
• Direct lending services
• Real estate investment
• Debt resolution services
• Fintech lending platform

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Direct Lending: Provides alternative lending solutions through its fintech brands, offering personalized loan and credit products to customers.
2. Real Estate Investment Management: Manages real estate investments through its Proptech brands (Vern.properties), generating returns through property acquisition, development, and management.
3. Legal Services: Provides legal services through its Legaltech brand (Resuelvemideuda.com), offering debt resolution and legal advisory services.
4. Alternative Asset Management: Operates as an alternative asset manager specializing in innovative Fintech, Proptech, and Legaltech products, managing investments for Limited Partners and generating management fees and performance fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ondara is an alternative investment and technology-driven legal services group that provides Direct Lending, Real Estate investment, and Legal Services through five specialized digital sub-brands in Spain. The firm operates as an alternative asset manager, deploying capital for retail borrowers via its Fintech brands (prestamo.capital, now.credit), for property financing via its Proptech brands (hipoteca.capital, vern.properties), and for debt resolution via its Legaltech brand (resuelvemideuda.com). AI, Big Data, and predictive analytics underpin risk evaluation, personalized product design, and the management of investments for Limited Partners.

Product overview

Ondara is an alternative investment and legal services group powered by technology, operating as a unified platform with multiple specialized sub-brands. The group specializes in Direct Lending, Real Estate, and Legal Services, offering Fintech, Proptech, and Legaltech products. The portfolio consists of five distinct digital brands: prestamo.capital and now.credit (Fintech lending products), hipoteca.capital and vern.properties (Proptech real estate products), and resuelvemideuda.com (Legaltech debt resolution services). All brands are connected through shared technology infrastructure using Big Data, predictive analytics, and AI to provide personalized and automated financial solutions.

Differentiator

Problem solved

Functional benefit

Brands

• prestamo.capital: Financial lending services platform offering loans and credit solutions.
• hipoteca.capital
• vern.properties
• resuelvemideuda.com
• now.credit

Products and services

• prestamo.capital Digital lending platform within the Ondara group providing alternative loan products for Spanish consumers and borrowers seeking financing solutions through Fintech channels.
• hipoteca.capital Digital mortgage platform within the Ondara group offering alternative mortgage products for Spanish customers seeking property financing.
• vern.properties Real estate investment and management platform within the Ondara group providing property-related financial solutions and Proptech investment opportunities for customers and investors in Spain.
• resuelvemideuda.com Debt resolution and legal-advisory service platform within the Ondara group providing Legaltech services for customers needing debt management and resolution in Spain.
• now.credit Credit-focused digital platform within the Ondara group providing alternative credit products and solutions to Spanish customers seeking flexible financing.
• Alternative Asset Management Services Group-level alternative asset management service covering Direct Lending, Real Estate, and Legal Services strategies for Limited Partners and institutional investors, generating management and performance fees and accessed through a dedicated LP portal.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Gedesco: Spanish fintech lender providing working capital and loans to SMEs and self-employed professionals. Directly comparable to Ondara's prestamo.capital lending brand in the Spanish alternative lending market, with similar target customer segments and digital-first delivery.
• CrowdStreet: US-based online commercial real estate investment platform offering individual investors direct equity and debt exposure to property projects. Comparable to Ondara's vern.properties and real estate credit offerings, with similar digital investor portal model.
• Urbanitae: Spanish real estate crowdfunding platform connecting investors with property developers. Comparable to Ondara's vern.properties in serving Spanish retail and HNW investors seeking alternative real estate exposure via a digital platform.
• Groundfloor: US-based real estate debt platform enabling individual investors to fund short-term fix-and-flip and new construction loans. Comparable to Ondara's direct lending and real estate credit focus with a digital platform serving individual investors.
• Hipoges: Madrid-based asset management platform specializing in real estate debt and credit servicing in Spain and Portugal. Directly comparable to Ondara's real estate credit and alternative asset management focus, and operates in similar regulated servicing and special situations segments.
• Yieldstreet: US-based alternative investment platform offering direct lending, real estate, and legal finance products to retail and accredited investors. Directly comparable business model to Ondara's multi-brand alternative investment platform spanning direct lending, real estate, and legal services.
• Wecity: Spanish real estate investment and lending platform offering debt and equity real estate opportunities to retail and institutional investors. Directly comparable to Ondara's vern.properties and direct lending brands, with overlapping investor audience and Spanish market focus.

Regional players

• Cobas Asset Management: Madrid-based independent asset management firm focused on value investing for retail and institutional clients. Comparable to Ondara as a Spanish-headquartered asset manager with a strong brand presence in the domestic investor market.

Broad incumbents

• Azora: Established Spanish alternative asset manager focused on real estate, hospitality, and infrastructure. Comparable to Ondara as a Spanish-headquartered alternative asset manager, but operates at materially larger scale across institutional real assets.
• Trea Capital Partners: Spanish alternative asset manager providing private debt, real estate, and special situations strategies. Comparable to Ondara's direct lending and real estate investment focus within Spain, though operating at a larger institutional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ondara