Health Agents for America

What Health Agents for America does

Health Agents for America is a private non-profit association founded in 2012 and headquartered in Baton Rouge, Louisiana, that serves independent health insurance agents. Per its brief public description, it provides advocacy and education to its agent members, functioning as a trade-association-style body rather than a commercial technology or insurance-carrying entity. The organization's stated mission is to represent and support independent agents in the U.S. health insurance market, a segment that includes brokers and producers operating outside captive carrier models.

No core products, services catalog, technology platform, or underlying software architecture is described in the available source material. The company's website (hafamerica.org) returned only a verification/loading page during data collection, and no app, API, SDK, or integration footprint was documented. No pricing model, dues schedule, membership tiers, or revenue mechanics are disclosed, and no customer logos, segment counts, or partnership roster is available.

The business model is consistent with a small-membership non-profit trade association: sustaining operations primarily through member dues, event fees, and possibly sponsorships, with a staff headcount of 1-10 employees. The entity does not have a disclosed parent company, subsidiaries, funding rounds, investors, M&A activity, or leadership roster in the source data. Operationally, the company appears to be a low-overhead advocacy and education body, but the absence of any current operational signal — including an inaccessible primary web property — limits further characterization.

Name

Health Agents for America

Website

https://hafamerica.org

Company type

Private

Founded year

2012

Headcount range

1–10 employees

Short description

Health Agents for America is a Baton Rouge-based non-profit association founded in 2012 that provides advocacy and education to independent health insurance agents across the United States. It operates with a 1-10 employee footprint and functions as a niche trade association.

Ownership category

akta.pro rank

Product category

Health Insurance Trade Association

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (52421)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)

Keywords

• Health insurance association
• Independent agent advocacy
• Insurance agent education
• Trade association services
• Health insurance policy

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

Health Agents for America is a non-profit association serving independent health insurance agents through advocacy and education. The organization represents independent agents' interests on policy and regulatory matters and provides educational resources to support their professional practice in the U.S. health insurance market.

Differentiator

Problem solved

Functional benefit

Products and services

• Advocacy and Education Membership Membership-based service providing policy advocacy and educational resources for independent health insurance agents in the United States.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• National Association of Insurance and Financial Advisors (NAIFA): NAIFA represents insurance and financial advisors across multiple lines of business, providing advocacy and professional development. While broader in scope than HAA, it overlaps directly in serving independent insurance producers and competing for similar members.
• National Association of Professional Insurance Agents (PIA): PIA is a national trade association for independent insurance agents and brokers, focused on advocacy and education across multiple lines including health. It competes with HAA for the same independent agent membership base.
• National Association of Benefits and Insurance Professionals (NABIP, formerly NAHU): NABIP is the largest U.S. association for health insurance and employee benefits professionals, offering advocacy, education, and networking. It is the most direct competitor to Health Agents for America in serving independent health insurance agents, with significantly greater scale and resources.
• National Association of Medicare Supplement and Medicare Advantage Producers: This association focuses specifically on Medicare Supplement and Medicare Advantage producers, a core subset of HAA's independent health agent constituency. It competes for the same Medicare-focused independent agents with specialized programming.

Broad incumbents

• America's Health Insurance Plans (AHIP): AHIP is the national trade association representing health insurance carriers and managed care companies. While it serves the carrier side rather than the agent side, it operates in the same health insurance ecosystem and shapes policy that directly affects HAA's members.

Others

• National Association of Insurance Commissioners (NAIC): NAIC is the U.S. standard-setting and regulatory support organization for state insurance regulators. It is not a peer in the competitive sense but is highly relevant as the regulator of agent licensing and market conduct that shapes HAA's operating environment.
• Council for Affordable Health Coverage: This coalition advocates for affordable health coverage and engages with policymakers on issues affecting insurance markets. While not a member association for agents, it operates in adjacent advocacy space and influences policy that shapes HAA's member environment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/HAFAmerica
• Facebookfacebook.com/HealthAgentsForAmericaHafa
• LinkedInlinkedin.com/company/health-agents-for-america-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Agents for America