W V Caring
WV Caring is a 501(c)(3) nonprofit hospice and advanced illness care provider founded in 1983, serving 12 counties in North Central West Virginia with home-based hospice, palliative care, inpatient hospice, and grief support services.
- Company typePrivate
- Founded-
- HeadquartersArthurdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What W V Caring does
WV Caring, founded in 1983 as Hospice Care Corporation and rebranded in 2019, is a 501(c)(3) nonprofit advanced illness care organization headquartered in Arthurdale, West Virginia, operating across 12 counties in North Central West Virginia (Barbour, Braxton, Calhoun, Gilmer, Marion, Monongalia, Preston, Pocahontas, Randolph, Taylor, Tucker, and Wetzel). The organization delivers hospice care, palliative care, and grief and loss support services, and operates the only regional inpatient hospice facility in North Central West Virginia through its Hospice Center in Elkins. Additional offerings include home-based hospice delivered wherever patients reside, the annual Camp Caring grief program for children ages 6-14, two community resale shops (Fairmont Resale Shop and Encore Resale Shop), and the TeleCaring daily telephone check-in program for remote patient reassurance.
The business model blends recurring Medicare Part A hospice benefit reimbursements with Medicaid hospice coverage, private insurance, and charitable donations, memorials, and fundraising events (annual Have a Heart campaign, David Schwind Memorial Golf Tournament). Care is provided regardless of ability to pay, with uncompensated care funded through community donations. The technology layer consists of the TeleCaring remote-monitoring telephone program, a clinical care coordination platform, and pandemic emergency preparedness systems activated in March 2020. Go-to-market is community-led: referrals originate from hospitals, physicians, nursing homes, assisted living facilities, family inquiries, and a 24/7 toll-free Access Center (1-866-656-9790), reinforced by social media, blog content, podcasts, community events, and partnerships with The Conversation Project and Glenville State University.
WV Caring is led by founder Malene Davis (Founding President & Chief Visionary Officer), with Cynthia Woodyard serving as Vice President of Public Affairs. The organization has earned a deficiency-free survey from the West Virginia State Bureau for Public Health, the 2018 Hospice Honors Award from HEALTHCAREfirst, and multiple Ceca Foundation caregiver awards (2022 Caregiver of the Year for Chaplain Rick Price, 2024 National Ceca Award for Social Worker Roberta Kuhl). Healthcare-facility referral partners include Braxton Community Memorial Hospital, Minnie Hamilton Health System, Grafton City Hospital, Rosewood, Cortland Acres, and Grandville Manor.
W V Caring firmographics
Firmographics- Name
- W V Caring
- Legal name
- WV Caring
- Website
- https://wvcaring.org/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WV Caring is a 501(c)(3) nonprofit hospice and advanced illness care provider founded in 1983, serving 12 counties in North Central West Virginia with home-based hospice, palliative care, inpatient hospice, and grief support services.
- Ownership category
- akta.pro rank
W V Caring industry classification
Industry- Product category
- Hospice Care
- NAICS
- Home Health Care Services (6216), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Home Hospice Agencies (HLAFAEAC)
- akta.pro secondary industries
- Continuous Home Care (Crisis Hospice) (HSABAFAB), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH), Hospice & Palliative Respite Care (HSABAGAG), End-of-Life 24/7 In-Home Care (Hospice Support) (HSABAHAG), In-Home Hospice Physician / Nurse Practitioner Visits (HSABAFAM), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
Where W V Caring is headquartered
LocationHeadquarters
- HQ city
- Arthurdale
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
W V Caring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Medicare Hospice Benefit: Primary revenue stream through Medicare Part A hospice benefit covering all hospice-related care including nursing, physicians, medical equipment, supplies, medications, and bereavement support with no out-of-pocket costs to eligible patients.
- Medicaid Hospice Benefit: State Medicaid program coverage for hospice services for eligible individuals.
- Private Insurance: Coverage from commercial insurance providers for hospice care services.
- Donations and Fundraising: Charitable donations, memorials, and fundraising events including annual Have a Heart campaign, golf tournaments, and resale shop proceeds. Donations support care for patients without insurance or ability to pay.
- Uncompensated Care: WV Caring provides care regardless of ability to pay, serving as a safety-net provider for terminally ill patients in the community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare Hospice Benefit - No cost to eligible patients 65+ |
| Subscription | Monthly | Medicaid Hospice Benefit - State-funded coverage |
| Subscription | Monthly | Private Insurance Coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
W V Caring product offering
Product offeringCore offering
WV Caring is a nonprofit advanced illness care organization that delivers hospice care, palliative care, grief and bereavement support, and home health services to individuals with life-limiting illnesses across 12 counties in North Central West Virginia. Services are delivered by interdisciplinary teams of physicians, nurses, CNAs, social workers, chaplains, and volunteers in patients' homes, partner facilities, and a dedicated regional inpatient hospice center. Care is provided regardless of ability to pay and is primarily reimbursed through Medicare, Medicaid, and private insurance.
Product overview
WV Caring is a non-profit advanced illness care provider offering hospice care, palliative care, and grief support services across 12 counties in North Central West Virginia. The organization operates as a single unified service offering centered on hospice care as its primary product, supplemented by palliative care services, grief and loss counseling, and community programs including Camp Caring for children and resale shops. The organization serves patients wherever they call home and operates the only regional inpatient hospice center in North Central West Virginia. Services are covered by Medicare, Medicaid, and private insurance, with care provided regardless of ability to pay.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospice Care Services
Quantifiable outcome
- Pain and symptoms under control within first 48 hours of care
- +2 more outcomes
Companies that use W V Caring
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
W V Caring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
W V Caring partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Glenville State UniversitycoreWV Caring partners with Glenville State University and other healthcare providers to develop the next generation of health professionals and broaden opportunities. Award reception for Ceca Award held at GSU Mollahan Community Center Ballroom. Partnership aims to prepare individuals to meet current and future healthcare needs in West Virginia.
- The Conversation ProjectcoreNational partnership dedicated to helping people talk about their wishes for care through the end of life. Part of WV Caring's mission to provide outreach, education and expertise in grief support to the entire community.
- Braxton Community Memorial HospitalcoreCommunity-based partnership with Braxton Community Memorial Hospital, mirroring the community-based and community-driven qualities of WV Caring. WV Caring provides end-of-life care coordination for patients.
- Minnie Hamilton Health SystemcoreCommunity resource partnership in Calhoun County. WV Caring's clinical staff provides care from the Burnsville office for families served by Minnie Hamilton Health System.
- Grafton City HospitalcorePartnership with Grafton City Hospital and Taylor Health Care Center in Taylor County. WV Caring is a resource for the hospital and facilities for end-of-life care coordination.
- Cortland AcresminorContract partnership with Cortland Acres in Tucker County for hospice services.
- Grandville ManorminorContract partnership with Grandville Manor in Tucker County for hospice services.
- Ceca FoundationcoreNational nonprofit dedicated to recognizing and supporting healthcare workers and senior living professionals. Ceca provides recognition awards, including National Ceca Awards, to WV Caring team members who demonstrate exceptional care. Partnership helps celebrate exceptional caregivers and supports culture of gratitude.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
W V Caring competitors and assessment
Company assessmentDirect peers
- Amedisys: A large publicly traded home health and hospice operator with significant hospice footprint across the U.S. Both organizations provide hospice and home health services to patients with advanced illness, though Amedisys operates at national scale while WV Caring is regional.
- Gentiva: One of the largest hospice and palliative care providers in the U.S. after spinning out from Kindred at Home/Humana. Directly comparable to WV Caring's hospice, palliative care, and advanced illness services, with similar 24/7 clinical support models.
- VITAS Healthcare: The largest hospice provider in the United States, owned by Chemed Corporation. Operates hospice programs, inpatient units, and palliative care services nationwide, directly comparable to WV Caring's full-service hospice and palliative care model.
- Compassus: A national hospice, palliative care, and home health provider serving more than 200 locations. Both organizations offer interdisciplinary hospice teams, palliative care, and bereavement support with community-based delivery models.
- LHC Group: A national home health and hospice provider (now part of Optum). Comparable to WV Caring in home health service delivery and hospice care, though LHC operates at much larger scale and is owned by UnitedHealth Group.
- Ohio's Hospice: A community-based, nonprofit hospice partnership serving multiple Ohio counties. Highly comparable mission and structure to WV Caring, including multiple service locations, inpatient facilities, and community grief programs.
- Chapters Health System: A nonprofit hospice, palliative care, and advanced illness management organization serving Florida and beyond. Operates inpatient hospice houses and home-based hospice services comparable to WV Caring's regional nonprofit model.
Regional players
- Hospice of the Bluegrass (Bluegrass Care Navigators): A regional nonprofit hospice and palliative care provider based in Kentucky serving surrounding Appalachian counties. Operates inpatient hospice facilities and provides community-based care similar to WV Caring's model.
- West Virginia Hospice Council / Member Hospices: Coalition of nonprofit hospice providers operating across West Virginia. WV Caring is a member; competitor member hospices serve overlapping or adjacent counties in the state with similar service models.
Broad incumbents
- Encompass Health: A large publicly traded post-acute care provider operating inpatient rehabilitation hospitals and home health/hospice services. Comparable to WV Caring in home health and hospice offerings, though Encompass is significantly broader in its service portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
W V Caring social profiles
Digital presenceW V Caring financial estimates
Financial estimateRevenue estimate
Valuation estimate
W V Caring leadership team
Management profileNumber of profiles
Profiles2 records
W V Caring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W V Caring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W V Caring
What does W V Caring do?
WV Caring is a nonprofit advanced illness care organization that delivers hospice care, palliative care, grief and bereavement support, and home health services to individuals with life-limiting illnesses across 12 counties in North Central West Virginia. Services are delivered by interdisciplinary teams of physicians, nurses, CNAs, social workers, chaplains, and volunteers in patients' homes, partner facilities, and a dedicated regional inpatient hospice center. Care is provided regardless of ability to pay and is primarily reimbursed through Medicare, Medicaid, and private insurance.
Is W V Caring a public or private company?
W V Caring is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was W V Caring founded?
W V Caring was founded in -1. It employs 1 to 10 people.
Where is W V Caring based?
W V Caring is headquartered in Arthurdale, United States, in the North America region.
How does W V Caring make money?
Five revenue lines are on record. Medicare Hospice Benefit is the primary driver. The others are medicaid Hospice Benefit, private Insurance, donations and Fundraising and uncompensated Care.
Who are W V Caring's main competitors?
Direct peers on record are Amedisys, Gentiva, VITAS Healthcare, Compassus, LHC Group, Ohio's Hospice and Chapters Health System. Regional players are Hospice of the Bluegrass (Bluegrass Care Navigators) and West Virginia Hospice Council / Member Hospices. Encompass Health is listed as a broad incumbent.
Does W V Caring have an API?
No public API is recorded for W V Caring.
What industry is W V Caring in?
W V Caring's product category is Hospice Care. Its primary akta.pro industry code is HLAFAEAC, Home Hospice Agencies, with a secondary code of HSABAFAB, Continuous Home Care (Crisis Hospice). Its NAICS code is 6216 and its SIC code is 8082.