Hydroflora
Hydroflora is a German B2B company founded in 1968 that designs, installs, and maintains hydroculture-based interior greening solutions — including plant walls, moss walls, and acoustic-climate systems — for enterprise offices, atriums, and commercial properties primarily in the Rhein-Main area.
- Company typePrivate
- Founded1968
- HeadquartersNeu Isenburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hydroflora does
Hydroflora GmbH Objekt-Begrünung is a German B2B services company founded in 1968 and headquartered in Neu-Isenburg, Hessen, that designs, installs, and maintains professional interior greening solutions for commercial properties. The company serves enterprise clients — including corporate offices, atriums, hotels, spas, and commercial real estate — primarily in the Rhein-Main area, with a project portfolio spanning automotive, technology, insurance, beverage, and wellness sectors (Hyundai, Sony, PepsiCo, AXA, Scout24, Harley-Davidson, The Squaire Frankfurt, among others).
The core technology is hydroculture (Hydrokultur): soil-free hydroponic cultivation using mineral nutrient solutions in modular systems. This is operationalized through a broad product portfolio including indoor and outdoor living plant walls (Pflanzenwände), preserved moss walls (Mooswände) and moss pictures (Moosbilder), living plant pictures (Pflanzenbilder), mobile plant walls serving as room dividers, water walls (Wasserwände), KLIMAKUSTIK climate-acoustic panels, plant lamps (Pflanzenlampen), and custom plastic containers (Kunststoffwannen) for furniture integration. The LivePlant Basic product line is the entry-level modular vertical greening system. The company claims patented vertical greening systems and integrates installations with DGNB and LEED building certification requirements.
Revenue is generated through a combination of one-time project sales (greening concept design, product installation, custom furniture-integrated containers), recurring plant care service subscriptions at Standard, Komfort, and Premium tiers on 3-monthly, monthly, or bi-weekly intervals, and rental/leasing arrangements. Pricing is quote-based and not publicly disclosed. The go-to-market is direct consultative B2B sales led through the company website, phone, and in-person consultation, supported by a content presence on Pinterest and YouTube. Ownership has rested with managing directors Kai-Uwe Funk and Matthias Beer since 1995, and the company is independently held with no external investment, parent company, or subsidiaries identified.
Hydroflora firmographics
Firmographics- Name
- Hydroflora
- Legal name
- hydroflora GmbH Objekt-Begrünung
- Website
- https://hydroflora.de
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hydroflora is a German B2B company founded in 1968 that designs, installs, and maintains hydroculture-based interior greening solutions — including plant walls, moss walls, and acoustic-climate systems — for enterprise offices, atriums, and commercial properties primarily in the Rhein-Main area.
- Ownership category
- akta.pro rank
Hydroflora industry classification
Industry- Product category
- Indoor Greening and Vertical Garden Services
- NAICS
- Water Supply and Irrigation Systems (22131)
- akta.pro primary industry
- Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE)
- akta.pro secondary industry
- Drip Irrigation Installation & Maintenance (Gardens/Planters) (HSAIAEAE)
Keywords
Where Hydroflora is headquartered
LocationHeadquarters
- HQ city
- Neu Isenburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hydroflora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Greening Concept Design and Planning: Professional consultation, planning, and design of customized greening concepts for indoor spaces, offices, and building projects. Includes color design consultation and integration into architectural planning.
- Plant and Greening Product Sales: Sale of plants including hydroculture specimens, plant walls (Pflanzenwände), moss walls (Mooswände), moss pictures (Moosbilder), plant images (Pflanzenbilder), plastic containers for furniture installation (Kunststoffwannen), water walls (Wasserwände), plant lamps (Pflanzenlampen), and KLIMAKUSTIK acoustic panels.
- Plant Care Service (Pflanzenpflege-Service): Ongoing plant maintenance services including watering, control, pruning and shaping, plant protection, cleaning, and fertilization. Service packages offered at different intervals (3-monthly, monthly, bi-weekly) with Standard, Komfort, and Premium tiers.
- Plant Rental and Leasing: Plants are available for rental and leasing arrangements as part of their service offerings for clients who prefer not to purchase outright.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Hydroflora product offering
Product offeringCore offering
Hydroflora provides indoor greening solutions for commercial clients, including office and object greening, vertical greening systems (indoor and outdoor plant walls, moss walls, water walls, plant pictures), and the patented LivePlant Basic hydroculture system. The company designs, installs, and maintains these plant installations, offering recurring plant-care services to keep commercial spaces green. It operates primarily in the Rhein-Main / Frankfurt area of Germany.
Product overview
Hydroflora is a B2B professional interior and object greening company specializing in hydroponic-based solutions. The product portfolio centers on Hydrokultur (hydroculture) as the core growing technology, supported by comprehensive services including office greening (Bürobegrünung), object greening, and vertical greening systems. The vertical greening category encompasses multiple products including plant walls (Pflanzenwände) for indoor and outdoor use, moss walls (Mooswände) and moss pictures (Moosbilder), mobile plant walls, and living plant pictures—all leveraging the LivePlant system architecture. Supporting products include water walls (Wasserwände), plant lamps (Pflanzenlampen), plastic containers for furniture integration (Kunststoffwannen), and KLIMAKUSTIK climate-acoustic solutions. The offering is complemented by professional plant care service packages (Standard, Komfort, Premium tiers) and custom greening concept development integrating analysis of lighting, acoustics, climate, structural, and fire protection requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Office greening (Bürobegrünung)
- Object greening (Objektbegrünung)
- Vertical greening systems (Vertikale Begrünung)
- Plant walls — indoor (Pflanzenwände innen)
- Plant walls — outdoor (Pflanzenwände außen)
- Moss walls (Mooswände)
- Moss pictures (Moosbilder)
- Plant pictures (Pflanzenbilder)
- Water walls (Wasserwände)
- Plant lamps (Pflanzenlampen)
- Room dividers with greening (Raumteiler)
- KLIMAKUSTIK
- LivePlant Basic (hydroculture system)
- Plant care service (Pflanzenpflege-Service)
- Greening concepts (Begrünungskonzepte)
Quantifiable outcome
- Die gesunde Raumbegrünung von hydroflora verbessert nachhaltig das Raumklima, steigert die Produktivität und senkt den Krankenstand.
Companies that use Hydroflora
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Hydroflora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hydroflora partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Hydroflora competitors and assessment
Company assessmentDirect peers
- Biotecture: UK-based green wall installer with patented living wall systems serving commercial offices, retail, and public sector projects. Comparable technology stack and B2B commercial installation focus.
- Naava: Nordic smart green wall technology company targeting B2B office and healthcare customers with air-purifying living walls. Competes in the same vertical greening category with a more technology-forward, automated irrigation approach.
- Ambius: Largest global B2B provider of office plant services, living walls, and plant care maintenance. Direct competitor offering interior landscaping and green wall installations to commercial customers through a service-led model analogous to Hydroflora's Pflanzenpflege-Service.
- Mobilane: Dutch provider of green wall and facade greening systems for commercial buildings and public spaces. Directly comparable product portfolio spanning interior and exterior vertical greening installations.
- Sage Greenlife: Provider of living wall systems and biophilic design solutions for commercial interiors across North America. Direct competitor in vertical greening technology and architectural-grade indoor plant installations.
- GSky Plant Systems: Leading manufacturer and installer of green wall systems for commercial buildings, hospitality, and retail. Directly comparable product offering in modular living plant walls with a similar B2B commercial customer base.
- Green Fortune: Swedish provider of green walls, moss installations, and biophilic design solutions for offices and commercial spaces. Similar product range including preserved moss solutions and modular plant wall systems.
Broad incumbents
- Sodexo: Global facilities management and food services company offering workplace plant care and greening services as part of integrated facility management contracts. Competes indirectly via bundled offerings rather than specialist greening expertise.
- ISS A/S: Global integrated facility services provider with workplace experience offerings that include plant maintenance and interior landscaping as part of broader multi-service contracts. Threatens Hydroflora through enterprise bundling rather than direct competition.
- Rentokil Initial: Global facilities services group and parent of Ambius, offering plant care and interior landscaping as part of a much broader hygiene, pest control, and workplace services portfolio. Represents competitive threat through scale and bundling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hydroflora social profiles
Digital presenceHydroflora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hydroflora leadership team
Management profileNumber of profiles
Profiles2 records
Hydroflora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hydroflora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hydroflora
What does Hydroflora do?
Hydroflora provides indoor greening solutions for commercial clients, including office and object greening, vertical greening systems (indoor and outdoor plant walls, moss walls, water walls, plant pictures), and the patented LivePlant Basic hydroculture system. The company designs, installs, and maintains these plant installations, offering recurring plant-care services to keep commercial spaces green. It operates primarily in the Rhein-Main / Frankfurt area of Germany.
Is Hydroflora a public or private company?
Hydroflora is a private company. It is classified as family owned and is currently operating.
When was Hydroflora founded?
Hydroflora was founded in 1968. It employs 11 to 50 people.
Where is Hydroflora based?
Hydroflora is headquartered in Neu Isenburg, Germany, in the Europe region.
How does Hydroflora make money?
Four revenue lines are on record. Greening Concept Design and Planning is the primary driver. The others are plant and Greening Product Sales, plant Care Service (Pflanzenpflege-Service) and plant Rental and Leasing.
Who are Hydroflora's main competitors?
Direct peers on record are Biotecture, Naava, Ambius, Mobilane, Sage Greenlife, GSky Plant Systems and Green Fortune. Broad incumbents are Sodexo, ISS A/S and Rentokil Initial.
Does Hydroflora have an API?
No public API is recorded for Hydroflora.
What industry is Hydroflora in?
Hydroflora's product category is Indoor Greening and Vertical Garden Services. Its primary akta.pro industry code is HSAIABAE, Water Features Design & Installation (Ponds, Fountains, Waterfalls), with a secondary code of HSAIAEAE, Drip Irrigation Installation & Maintenance (Gardens/Planters). Its NAICS code is 22131.