Henselite
- Company typePrivate
- Founded1918
- HeadquartersFairfield, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Henselite firmographics
Firmographics- Name
- Henselite
- Website
- https://henselite.com.au
- Company type
- Private
- Founded year
- 1918
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Henselite is headquartered
LocationHeadquarters
- HQ city
- Fairfield
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Henselite business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Henselite product offering
Product offeringCore offering
Henselite manufactures and sells consumer goods centred on lawn bowls, the company's primary product. The range extends from bowls themselves to supporting accessories, clothing, and footwear used by lawn bowls participants and clubs.
Differentiator
Problem solved
Functional benefit
Products and services
- Lawn Bowls High-quality lawn bowls manufactured and sold under the Henselite brand for use by lawn bowls players and clubs.
- Bowls Accessories Supporting accessories designed for use with lawn bowls and the sport of bowls, sold by Henselite.
- Bowls Clothing Clothing manufactured and sold by Henselite for lawn bowls participants.
- Bowls Footwear Footwear manufactured and sold by Henselite for use by lawn bowls players on the green.
Companies that use Henselite
Customer profileIdeal customer profiles1 record
Henselite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Henselite partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Henselite competitors and assessment
Company assessmentBroad incumbents
- Puma: Global sports apparel and footwear company. Comparable as a major brand competing in sports footwear and apparel, an adjacent category to Henselite's clothing line.
- Slazenger: Historic British sporting goods brand with a broad portfolio across balls, apparel, and equipment. Comparable as a heritage sports brand with diversified product lines including apparel.
- Kookaburra Sport: Australian sporting goods manufacturer primarily known for cricket equipment, with broader balls and sports gear portfolio. Comparable as a long-standing Australian sports equipment brand.
- Adidas: Global sportswear manufacturer with a broad multi-sport portfolio. Comparable for apparel and footwear competition in the broader sporting goods market Henselite participates in.
- Wilson Sporting Goods: American sporting goods manufacturer producing equipment and apparel across multiple sports categories. Comparable as an established, diversified sporting goods company with equipment and apparel offerings.
Direct peers
- Almark: Australian lawn bowls manufacturer producing a range of bowls for different playing conditions. Direct competitor in the same core product category as Henselite.
- Taylor Bowls: UK-based manufacturer and retailer of lawn bowls, bags, and bowls apparel. The most direct global competitor to Henselite, serving the same lawn bowls customer base with a comparable product portfolio.
- Drake Equipment: Australian manufacturer of lawn bowls and related equipment. A direct domestic competitor operating in the same home market as Henselite with overlapping product lines.
- Aero Bowls: Manufacturer of lawn bowls focused on quality and performance characteristics. Direct competitor in the core lawn bowls equipment category.
- Aceline: Lawn bowls equipment brand manufacturing bowls and related products. Comparable niche player competing for the same bowling customer base as Henselite.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Henselite social profiles
Digital presenceHenselite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henselite leadership team
Management profileNumber of profiles
Henselite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henselite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henselite
What does Henselite do?
Henselite manufactures and sells consumer goods centred on lawn bowls, the company's primary product. The range extends from bowls themselves to supporting accessories, clothing, and footwear used by lawn bowls participants and clubs.
When was Henselite founded?
Henselite was founded in 1918. It employs 51 to 100 people.
Where is Henselite based?
Henselite is headquartered in Fairfield, Australia, in the Oceania region.
Who are Henselite's main competitors?
Broad incumbents on record are Puma, Slazenger, Kookaburra Sport, Adidas and Wilson Sporting Goods. Direct peers are Almark, Taylor Bowls, Drake Equipment, Aero Bowls and Aceline.
Does Henselite have an API?
No public API is recorded for Henselite.