Vorländer

Name

Vorländer

Legal name

Vorländer GmbH & Co. KG

Website

https://vorlaender.de

Company type

Private

Founded year

1823

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Regional Media Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (513120), Directory and Mailing List Publishers (51314), Advertising, Public Relations, and Related Services (5418), Book Publishers (513130)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Book Printing (2732), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Politics, Current Affairs & Social Commentary Publishing (MPAJAAAM)

Keywords

• Regional newspaper publishing
• Local advertising solutions
• Digital media services
• Website template services
• Directory publishing

Headquarters

HQ city

Siegen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Publishing & Advertising: Revenue from newspaper publishing (Siegener Zeitung, SWA) and print advertising space sales. Includes classifieds, display ads, and subscription revenue from daily and weekly publications.
2. Directory Publishing: Co-publishing regional editions of Das Örtliche and Das Telefonbuch with Deutsche Tele Medien GmbH. Revenue from directory listings and advertising.
3. Digital Portals: Online portals including 57immo (real estate), 57jobs (job board), 57trauer (funeral notices), and 57lesershop (e-commerce). Revenue from listings, subscriptions, and commissions.
4. Website Template Services: Monthly subscription service for pre-built website templates targeting SMBs. Includes hosting, security, maintenance, and local SEO services. Multiple pricing tiers from €85-149/month.
5. Radio Advertising: Local radio broadcasting through Radio Siegen with approximately 100,000 daily listeners. Revenue from radio advertising spots.
6. Printing Services: Commercial printing services including offset and digital printing for external customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Vorländer is a regional German media group operating newspapers (Siegener Zeitung, SWA), local radio (Radio Siegen), telephone directories (Das Telefonbuch, Das Örtliche), vertical digital portals (57jobs, 57immo, 57trauer), and providing SMB website template services and commercial printing. The company delivers integrated advertising, marketing, and digital presence solutions to businesses and consumers in the Siegen/Südwestfalen region.

Product overview

Vorländer Mediengruppe is a German media company offering a multi-channel portfolio combining print and digital services. The core offering includes traditional publishing (Siegener Zeitung daily newspaper and SWA weekly advertising paper), radio broadcasting (Radio Siegen), and regional telephone directories (Das Telefonbuch, Das Örtliche). Digital services include specialized vertical portals for jobs (57jobs), real estate (57immo), funeral services (57trauer), and a themed e-commerce shop (57lesershop). The group also provides website building services for SMEs through Vorländer Templates with Local Listing optimization for digital presence management, along with commercial printing services (57druck).

Differentiator

Problem solved

Functional benefit

Products and services

• Siegener Zeitung Leading daily newspaper in the tri-border region of NRW, Rhineland-Palatinate, and Hesse, with over 92,000 readers per issue. Published since 1823.
• Siegerländer Wochen-Anzeiger (SWA) Weekly advertising newspaper with household coverage delivering 150,000 copies every Saturday to the Siegerland region.
• Radio Siegen Local radio station for the Siegen-Wittgenstein district, reaching approximately 100,000 daily listeners and 25,000 listeners per hour.
• Das Telefonbuch Germany's most well-known telecommunications directory with a print run of 26 million copies, published for Siegen and Olpe region.
• Das Örtliche Premium regional directory known by nearly 90% of the German population, covering Siegen, Siegerland, Bad Berleburg, Bad Laasphe, Erndtebrück, and Betzdorf.
• 57jobs Regional job exchange for Südwestfalen with over 15,000 job listings and more than 1,500 training positions, available since 2016.
• 57immo Real estate portal of the Siegener Zeitung offering more than 2,000 houses and apartments for private or commercial use since 2018.
• 57trauer Funeral portal of the Siegener Zeitung since 2017, featuring obituary search, memorial pages, guide content, and a regional funeral service directory.
• 57lesershop Online shop offering themed products combining decorative, practical, seasonal, and innovative items.
• Vorländer Templates Website building service for small and medium enterprises offering ready-made responsive websites optimized for Google search and mobile devices, with ongoing maintenance and security packages. Multiple pricing tiers from €85-149/month.
• Local Listing Service optimizing business presence across all digital channels including Google Business Profile, Bing Places, and 40 important portals for maximum local visibility.
• 57druck Commercial printing services including offset printing, digital printing, and printed materials for business customers.

Quantifiable outcome

• 3-5x more likely to be found with complete business listings
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Deutsche Tele Medien GmbHcoreStrategic or Co-development PartnerCo-publishing partnership for regional editions of Das Örtliche and Das Telefonbuch telephone directories. Vorländer publishes the directories for Siegen, Siegerland, Bad Berleburg, Bad Laasphe, Erndtebrück, and Betzdorf regions.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Jimdo GmbH: Hamburg-based SMB website builder offering self-serve sites, online stores, and booking tools across Europe. Competes head-to-head with Vorländer Templates (WordPress-based SMB website subscription) at the low end of pricing and on web-builder UX/AI features.
• 1&1 IONOS (United Internet): Large German hosting and SMB website builder with domain, email, and online-marketing suites. Competes with Vorländer Templates' bundled proposition (domain + email + CMS + security + SEO) at substantially lower price points for self-serve SMB customers.

Regional players

• Westdeutsche Zeitung (WZ): Regional daily newspaper serving Düsseldorf and the Lower Rhine region of NRW. Direct newspaper-publication competitor to Siegener Zeitung within the broader North Rhine-Westphalia regional market; same geography segment, same SMB advertiser base.
• Medienhaus Aachen (Super Sonntag): Independent regional publisher in Aachen publishing dailies, weekly ad papers (Super Sonntag), and operating local digital portals. Closest scale analogue and direct regional-publisher peer to Vorländer within North Rhine-Westphalia.

Direct peers

• Madsack Mediengruppe: German regional newspaper publisher operating Hannoversche Allgemeine Zeitung and other dailies across Lower Saxony and northern Germany. Highly comparable business model combining regional dailies, advertising sales, and digital verticals (job boards, marketplaces); operates at similar mid-size regional media-group scale to Vorländer.
• Ippen Digital: Digital publishing arm of the Ippen media group operating regional news portals (Frankfurter Rundschau, Hessenschau, etc.) and vertical digital services. Comparable to Vorländer's 57-* portal strategy (jobs, real estate, classified verticals around a regional news audience).
• Rheinische Post Mediengruppe: Family-owned regional media group based in Düsseldorf publishing the Rheinische Post daily and operating digital services and commercial printing. Closest German structural analogue to Vorländer: family-owned, regional daily at the core, vertical digital portals, and in-house printing operations.

Broad incumbents

• Funke Mediengruppe: Large German regional newspaper, magazine, and digital media group publishing titles like Westdeutsche Allgemeine Zeitung, NRZ, and Berliner Morgenpost. Comparable to Vorländer as a multi-product regional publisher with newspaper + digital verticals, but at substantially greater national scale and broader geographic footprint.
• Gelbe Seiten / Deutsches Telefonbuch: Germany's largest yellow-pages directory (owned by DuMont/GMV). Directly comparable to Vorländer's Das Örtliche and Das Telefonbuch co-publishing business; both monetize SMB listings in print and digital local search.
• Ströer SE & Co. KGaA: Frankfurt-listed German out-of-home and digital advertising operator (formerly also regional publisher). Comparable to Vorländer as a seller of multi-channel regional advertising inventory to SMBs, though Ströer is much larger and specializes in DOOH rather than print/directories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vorlaender

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vorländer