Amplify

What Amplify does

Amplify is a privately held innovation consulting firm headquartered in Stockholm, Sweden, founded in 2000 by Dario Otero and Gunnar Storfeldt (president & co-founder). According to its firmographic description, the company offers three interlocking service lines: innovation performance assessment, innovation management, and training services — a classic boutique consultancy positioning aimed at helping client organizations measure, structure, and build internal innovation capability. The firm operates with a very small team of 1-10 employees, indicating a senior-principal-led delivery model rather than a scaled staffing business.

The business model is services-based consulting revenue: billable engagements structured around assessment projects, ongoing management advisory, and training programs. There is no evidence in the supplied data of a productized SaaS, licensed methodology, or platform component — the offering appears to be delivered through human-led engagements. No pricing, contract structure, customer segments, customer logos, or channel/partnership information is disclosed in the source material. The firm's website (amplifyinnovation.com) returned only a loader/verification page during data capture, blocking extraction of marketing positioning, case studies, or proprietary methodology detail.

Given the absence of disclosed revenue, funding history, ownership structure, headcount trajectory, or third-party validations, the available information supports only a minimal, evidence-bound description. Key investment-relevant gaps include: revenue magnitude and trend, customer concentration and churn exposure, geographic footprint beyond Stockholm, technology or AI tooling underlying the assessment and training offerings, and competitive positioning within the Nordic innovation-consulting market.

Name

Amplify

Website

https://amplifyinnovation.com

Company type

Private

Founded year

2000

Headcount range

1–10 employees

Short description

Amplify is a Stockholm-based, privately held innovation consulting firm founded in 2000 by Dario Otero and Gunnar Storfeldt, serving client organizations with innovation performance assessment, innovation management, and training services delivered by a 1-10 person team.

Ownership category

akta.pro rank

Product category

Innovation Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industry

Digital & Technology Transformation Consulting (BPAHACAH)

Keywords

• Innovation consulting services
• Innovation management
• Innovation performance assessment
• Innovation training
• Corporate innovation advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Core offering

Amplify is an innovation consulting firm that provides innovation performance assessment, innovation management, and innovation training services to organizations. The firm supports companies in measuring, managing, and developing their innovation capabilities through advisory engagements and educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Performance Assessment
• Innovation Management
• Innovation Training

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• IDEO: Global design and innovation consultancy offering innovation strategy, capability building, and training; directly comparable to Amplify's assessment, management, and training services.
• Fahrenheit 212: Innovation and transformation consultancy focused on innovation strategy and capability building for large enterprises; directly comparable boutique peer to Amplify.
• Board of Innovation: Boutique innovation consultancy helping corporates build innovation capabilities, run corporate ventures, and develop new products; highly comparable in scope and size to Amplify.
• Innosight: Strategy and innovation consulting firm (founded by Clayton Christensen) focused on growth, transformation, and innovation capability building, closely mirroring Amplify's offering.
• Strategos: Innovation strategy and management consulting firm working with global corporations on breakthrough growth, comparable to Amplify's innovation management practice.

Broad incumbents

• McKinsey (Innovation Practice): Global management consultancy with a dedicated innovation and growth practice addressing innovation management and capability, comparable to Amplify at the enterprise end of the market.
• Doblin (Deloitte): Established innovation consulting practice within Deloitte offering innovation assessment and capability building; broader portfolio but overlapping service lines with Amplify.
• BCG (Innovation & Growth): Boston Consulting Group operates a significant innovation consulting practice; competes for the same corporate innovation budgets as Amplify but at far greater scale.

Emerging players

• IdeaScale: Innovation management platform provider with adjacent consulting and training services, partially overlapping with Amplify's innovation management and training offerings.
• Planbox: Innovation management software and advisory firm helping organizations run innovation programs; overlaps with Amplify's innovation management service line.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/amplifyinnovat2

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify