Midwest Marketing Associates

What Midwest Marketing Associates does

Midwest Marketing Associates (MMA) is a privately-held B2B sales and marketing services firm operating under the legal entity GDP Sales and Marketing, LLC, headquartered at 4348 3 Mile Rd NW, Grand Rapids, Michigan. The company acts as an intermediary between manufacturers (vendors) and retailers, providing dedicated account management, sales representation, merchandising solutions (including planogram design and maintenance), and tailored sales data reporting. Each partner account is assigned a three-person team consisting of an account manager, a sales support associate, and a reporting analyst, operating within a regional Midwest service area.

The firm serves three product verticals — Foods, Pets, and Hardlines — and describes its offering as "200+ years of combined retail experience" across its approximately 9-person team. The Lombardi family holds key operational roles, with Debora Lombardi as Office Manager, Guy Lombardi as Senior Account Manager, Patrick Lombardi and Eric Anderson as Account Managers, and Katie Lombardi in Sales Support, suggesting a family-led ownership structure. No external institutional investors, venture funding, or private equity sponsors are disclosed.

MMA's business model is professional services revenue generated through negotiated, quote-based contracts with manufacturer clients; pricing is not publicly disclosed. The company positions itself on relationship-driven trust, geographic proximity to retail partners in Western Michigan, and manual merchandising execution rather than proprietary technology, with no AI/ML capabilities, software platforms, APIs, or patents disclosed in available source material. No awards, regulatory actions, M&A activity, or strategic partnerships are documented.

Name

Midwest Marketing Associates

Legal name

GDP Sales and Marketing, LLC

Website

https://midwestmkt.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Marketing Associates is a privately-held B2B sales and marketing services firm that bridges manufacturers and retailers across Foods, Pets, and Hardlines verticals in the U.S. Midwest, providing dedicated account management, planogram merchandising, and tailored sales data reporting with a ~9-person team.

Ownership category

akta.pro rank

Headquarters

HQ city

Comstock Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sales and Marketing Services: MMA generates revenue by providing sales representation, account management, and merchandising solutions to manufacturers (vendors), acting as an intermediary to help them get products into retail stores. The company is structured as a sales and marketing intermediary bridging manufacturers and retailers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Midwest Marketing Associates is a B2B sales and marketing intermediary that represents manufacturers (vendors) in getting products onto retail shelves. It delivers dedicated account management, planogram design and merchandising execution, and tailored sales data reporting across the Foods, Pets, and Hardlines categories, acting as a bridge between vendor partners and retail buyers in the Midwest U.S.

Product overview

Midwest Marketing Associates (MMA) is a sales and marketing services company operating as a unified offering that bridges manufacturers and retailers. The company provides integrated services including Sales and Marketing Services, Reporting and Analysis, Merchandising Solutions (planograms), and Dedicated Account Management. MMA specializes in three product categories: Foods, Pets, and Hardlines. The core service model combines sales data reporting, merchandising execution, and dedicated account management into a single partnership approach with manufacturers and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Representation & Marketing Services
• Merchandising Solutions (Planogram Design & Maintenance)
• Sales Data Reporting & Analysis
• Dedicated Account Management

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Acosta: Sales and marketing services company offering retail execution, category management, and merchandising for CPG manufacturers across foods, pets, hardlines, and other categories — directly overlapping MMA's verticals at much larger national scale.
• Advantage Solutions: Largest dedicated sales and marketing services company to CPG manufacturers and retailers, providing in-store merchandising, retail media, and analytics. MMA competes for the same vendor-broker mandates at a much smaller regional scale.

Direct peers

• Daymon: Global retail services company providing private label development, planogram and category management, and sales representation to grocers and manufacturers — directly comparable in service mix and category focus (foods/pets/hardlines adjacencies).
• Crossmark: National retail merchandising and in-store execution services firm that places dedicated teams at retail to execute planograms, resets, and sales-driving activities for manufacturer and retailer clients — the same model MMA operates at regional scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/midwest-marketing-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Marketing Associates