Midwest Marketing Associates
Midwest Marketing Associates is a privately-held B2B sales and marketing services firm that bridges manufacturers and retailers across Foods, Pets, and Hardlines verticals in the U.S. Midwest, providing dedicated account management, planogram merchandising, and tailored sales data reporting with a ~9-person team.
- Company typePrivate
- Founded2019
- HeadquartersComstock Park, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Midwest Marketing Associates does
Midwest Marketing Associates (MMA) is a privately-held B2B sales and marketing services firm operating under the legal entity GDP Sales and Marketing, LLC, headquartered at 4348 3 Mile Rd NW, Grand Rapids, Michigan. The company acts as an intermediary between manufacturers (vendors) and retailers, providing dedicated account management, sales representation, merchandising solutions (including planogram design and maintenance), and tailored sales data reporting. Each partner account is assigned a three-person team consisting of an account manager, a sales support associate, and a reporting analyst, operating within a regional Midwest service area.
The firm serves three product verticals — Foods, Pets, and Hardlines — and describes its offering as "200+ years of combined retail experience" across its approximately 9-person team. The Lombardi family holds key operational roles, with Debora Lombardi as Office Manager, Guy Lombardi as Senior Account Manager, Patrick Lombardi and Eric Anderson as Account Managers, and Katie Lombardi in Sales Support, suggesting a family-led ownership structure. No external institutional investors, venture funding, or private equity sponsors are disclosed.
MMA's business model is professional services revenue generated through negotiated, quote-based contracts with manufacturer clients; pricing is not publicly disclosed. The company positions itself on relationship-driven trust, geographic proximity to retail partners in Western Michigan, and manual merchandising execution rather than proprietary technology, with no AI/ML capabilities, software platforms, APIs, or patents disclosed in available source material. No awards, regulatory actions, M&A activity, or strategic partnerships are documented.
Midwest Marketing Associates firmographics
Firmographics- Name
- Midwest Marketing Associates
- Legal name
- GDP Sales and Marketing, LLC
- Website
- https://midwestmkt.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Midwest Marketing Associates is a privately-held B2B sales and marketing services firm that bridges manufacturers and retailers across Foods, Pets, and Hardlines verticals in the U.S. Midwest, providing dedicated account management, planogram merchandising, and tailored sales data reporting with a ~9-person team.
- Ownership category
- akta.pro rank
Where Midwest Marketing Associates is headquartered
LocationHeadquarters
- HQ city
- Comstock Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Midwest Marketing Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sales and Marketing Services: MMA generates revenue by providing sales representation, account management, and merchandising solutions to manufacturers (vendors), acting as an intermediary to help them get products into retail stores. The company is structured as a sales and marketing intermediary bridging manufacturers and retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Midwest Marketing Associates product offering
Product offeringCore offering
Midwest Marketing Associates is a B2B sales and marketing intermediary that represents manufacturers (vendors) in getting products onto retail shelves. It delivers dedicated account management, planogram design and merchandising execution, and tailored sales data reporting across the Foods, Pets, and Hardlines categories, acting as a bridge between vendor partners and retail buyers in the Midwest U.S.
Product overview
Midwest Marketing Associates (MMA) is a sales and marketing services company operating as a unified offering that bridges manufacturers and retailers. The company provides integrated services including Sales and Marketing Services, Reporting and Analysis, Merchandising Solutions (planograms), and Dedicated Account Management. MMA specializes in three product categories: Foods, Pets, and Hardlines. The core service model combines sales data reporting, merchandising execution, and dedicated account management into a single partnership approach with manufacturers and retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Sales Representation & Marketing Services
- Merchandising Solutions (Planogram Design & Maintenance)
- Sales Data Reporting & Analysis
- Dedicated Account Management
Companies that use Midwest Marketing Associates
Customer profileSegments5 records
Ideal customer profiles2 records
Midwest Marketing Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Midwest Marketing Associates partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Midwest Marketing Associates competitors and assessment
Company assessmentBroad incumbents
- Acosta: Sales and marketing services company offering retail execution, category management, and merchandising for CPG manufacturers across foods, pets, hardlines, and other categories — directly overlapping MMA's verticals at much larger national scale.
- Advantage Solutions: Largest dedicated sales and marketing services company to CPG manufacturers and retailers, providing in-store merchandising, retail media, and analytics. MMA competes for the same vendor-broker mandates at a much smaller regional scale.
Direct peers
- Daymon: Global retail services company providing private label development, planogram and category management, and sales representation to grocers and manufacturers — directly comparable in service mix and category focus (foods/pets/hardlines adjacencies).
- Crossmark: National retail merchandising and in-store execution services firm that places dedicated teams at retail to execute planograms, resets, and sales-driving activities for manufacturer and retailer clients — the same model MMA operates at regional scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
Midwest Marketing Associates social profiles
Digital presenceMidwest Marketing Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midwest Marketing Associates leadership team
Management profileNumber of profiles
Profiles9 records
Midwest Marketing Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midwest Marketing Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midwest Marketing Associates
What does Midwest Marketing Associates do?
Midwest Marketing Associates is a B2B sales and marketing intermediary that represents manufacturers (vendors) in getting products onto retail shelves. It delivers dedicated account management, planogram design and merchandising execution, and tailored sales data reporting across the Foods, Pets, and Hardlines categories, acting as a bridge between vendor partners and retail buyers in the Midwest U.S.
Is Midwest Marketing Associates a public or private company?
Midwest Marketing Associates is a private company. It is classified as family owned and is currently operating.
When was Midwest Marketing Associates founded?
Midwest Marketing Associates was founded in 2019. It employs 1 to 10 people.
Where is Midwest Marketing Associates based?
Midwest Marketing Associates is headquartered in Comstock Park, United States, in the North America region.
How does Midwest Marketing Associates make money?
One revenue line is on record: sales and Marketing Services.
Who are Midwest Marketing Associates's main competitors?
Broad incumbents on record are Acosta and Advantage Solutions. Direct peers are Daymon and Crossmark.
Does Midwest Marketing Associates have an API?
No public API is recorded for Midwest Marketing Associates.