Automotive-centre Van Nieuwkerk

What Automotive-centre Van Nieuwkerk does

Automotive-centre Van Nieuwkerk is a family-owned multi-brand automotive retail and service group headquartered in Hilversum, Netherlands, with showrooms in Amsterdam and Alphen aan den Rijn. Founded in 1967 in Mijdrecht as a car rental business, the company added the Honda franchise in 1977 and has since expanded across four phases of geographic growth (Hilversum 1993, Alphen 1997, Amsterdam 2002), reaching its current three-location configuration. It operates as an authorized dealer for Honda, Mazda, and OMODA & JAECOO (added September 2025), with the Amsterdam site serving as a Honda Flagshipstore benchmarked across Europe.

The company sells new vehicles (full hybrid, plug-in hybrid, and battery-electric models across its brand portfolio), certified used vehicles (Occasions), and parts; it operates in-house workshops offering maintenance, APK inspections, tire services, and accident recovery to factory specifications. Ancillary revenue streams include private, operational, and financial leasing, Honda-branded insurance underwritten by Actua Groep (with up to 10-year warranty extension), roadside assistance programs, and the Van Nieuwkerk VIP PAS annual service membership at €49.95. Service network affiliations with Bosch Car Service (Hilversum) and James Autoservice (Alphen) extend its independent workshop reach.

Van Nieuwkerk employs 45+ staff and is led by the third generation of the Van Nieuwkerk family, with Rebecca van Nieuwkerk serving as Director since 2008, supported by a Commercial Director, an After Sales Manager, and location-level sales and service managers. Go-to-market is direct-to-consumer through physical showrooms, online appointment booking, brand-specific subdomains (Honda, Mazda), and OEM referral traffic. Pricing spans from €28,955 (Honda Jazz Elegance) to €94,135 (Honda Civic Type R), with private lease rates from €539/month.

Name

Automotive-centre Van Nieuwkerk

Legal name

Automotive-centre Van Nieuwkerk

Website

https://vannieuwkerk.nl

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Automotive-centre Van Nieuwkerk is a family-owned, three-location Dutch automotive dealer group (Hilversum, Amsterdam, Alphen aan den Rijn) and authorized retailer for Honda, Mazda, and OMODA & JAECOO, offering new and used vehicle sales, leasing, insurance, and full-service aftersales to retail consumers and business fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales (New & Used): Sale of new vehicles from Honda, Mazda, and OMODA & JAECOO brands, as well as used/occasion vehicles (occasions). Primary revenue driver for the dealership.
2. Aftersales Service & Maintenance: Workshop services including maintenance (small and large service), APK (MOT) inspections, tire services, and repair work. Offered at all three locations.
3. Parts & Accessories Sales: Sale of genuine/original parts and accessories, orderable via website forms referencing Honda Genuine Parts catalog.
4. Leasing (Private, Operational, Financial): Offers private lease (personal contract rental), operational lease, and financial lease products. Mazda Private Lease and Honda Private Lease are referenced as branded programs. Operational and financial lease offerings are available for business customers.
5. Insurance & Extended Warranty Products: Honda Insurance (via Actua Groep) offering car insurance with up to 10-year warranty extension. Alsoaftersales guarantee and extended warranty packages (Basis, Premium at €795, Excellent at €1,095) bundled with vehicle sales.
6. Damage & Accident Repair: Recognized damage repairer for Mazda, restoring vehicles to factory standards with original parts. Handles administrative liaison with insurance companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Automotive-centre Van Nieuwkerk is a family-operated, multi-brand automotive dealership and service center that sells new vehicles of Honda, Mazda and OMODA & JAECOO, alongside certified used (occasions) cars, and delivers in-house aftersales including scheduled maintenance, APK (MOT) inspections, tire services, accident and damage repair, roadside assistance, genuine-parts sales, plus private/operational/financial leasing and insurance products. Its three showroom-workshop locations in Hilversum, Amsterdam and Alphen aan den Rijn serve retail customers and business fleet operators across Midden Nederland, Flevoland and the Amsterdam metropolitan region.

Product overview

Automotive-centre Van Nieuwkerk is a multi-brand automotive dealership and service center operating as an official dealer for Honda, Mazda, Omoda, and Jaecoo across three locations in Hilversum, Amsterdam, and Alphen aan den Rijn. The company offers a comprehensive automotive portfolio combining vehicle sales (new and used/occasions) with integrated service packages. The core product lines include Honda's full hybrid (e:HEV) and electric (e:Ny1) vehicles alongside Mazda's Skyactiv technology range including mild hybrids and the CX-60 plug-in hybrid. With the 2025 launch of OMODA & JAECOO (under Chery Automotive Group), the company has expanded into new Asian brands. Supporting the vehicle sales are financial products including operational lease, financial lease, and private lease options, plus Honda Insurance for vehicle protection. The service ecosystem includes maintenance (under Bosch Car Service and James Autoservice partnerships), official roadside assistance programs (Mazda Euro Service, Honda Assistance), damage repair to factory specifications, and the Van Nieuwkerk VIP PAS membership for ongoing vehicle care. Technology sub-brands Honda SENSING and Mazda i-Activsense provide advanced driver assistance systems, while Honda CONNECT and Mazda MZD Connect offer infotainment with smartphone integration via Apple CarPlay and Android Auto.

Differentiator

Problem solved

Functional benefit

Products and services

• Honda Vehicles (New) Sale of new Honda passenger vehicles — hybrids, plug-in hybrids and full EVs — offered to retail and fleet customers across all three locations, with private lease variants and finance examples published per model.
• Mazda Vehicles (New) Sale of new Mazda passenger vehicles including mild hybrids, plug-in hybrids and the MX-30 electric, sold from the Amsterdam Flagshipstore and other branches.
• OMODA & JAECOO Vehicles (New) Sale of new vehicles from the OMODA (urban mobility) and JAECOO (rugged SUV) brands under Chery Automotive Group, sold through the company's 't Gooi/Amersfoort territory.
• Occasions (Used Cars) Inventory of pre-owned Honda, Mazda and other-brand vehicles, including certified Quality Plus used Hondas, available at all three showroom locations.
• Operational Lease All-in business leasing product bundling the vehicle, maintenance, insurance and fleet management into a fixed monthly fee for Dutch companies and entrepreneurs.
• Financial Lease Business finance product where the vehicle becomes an asset of the customer's business after the final lease payment.
• Private Lease Personal contract-hire product for individuals covering Honda, Mazda, OMODA and JAECOO vehicles — fixed monthly payment bundling insurance, maintenance, road tax and roadside assistance.
• Honda Insurance Exclusive car insurance and extended-warranty product underwritten by Actua Groep that extends Honda's warranty up to 10 years and adds European roadside assistance and new-value protection.
• Van Nieuwkerk VIP PAS Annual fee-based service membership for retail customers providing recurring inspections, minor maintenance, repairs and discount on accessories.
• Service & Garantiepakketten Tiered service-and-warranty packages attached to used vehicle sales: free Basis, paid Premium (€795) with 12-month BOVAG warranty and paid Excellent (€1,095) with premium extras.
• Budget Service Lower-priced scheduled-maintenance product aimed at Honda vehicles older than five years, using original Honda parts and including a free health check.
• Mazda Euro Service (Pechhulp) 24/7 Europe-wide roadside assistance program for Mazda owners, free for one year when vehicles are maintained at Van Nieuwkerk.
• Honda Assistance Roadside assistance and breakdown recovery subscription for Honda vehicles, complimentary for 5 years when serviced by an official Honda dealer, with home start, recovery to any destination and European coverage.
• Schadeherstel (Damage Repair) Official Mazda-recognised body and accident repair service using original parts, with a 4-year repair warranty and insurance-administration handling.
• Onderdeel Bestellen (Parts Ordering) Genuine OEM parts and accessories ordering channel available through the website for Honda and Mazda vehicles, fulfilled through the workshop and parts departments.

Quantifiable outcome

• Honda vehicle owners who service at an official Honda dealer receive complimentary Honda Assistance (roadside assistance) for up to 5 years
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OMODA & JAECOO (Chery)coreChannel Partner/ Reseller/ Distributor · 1 September 2025Official dealer for OMODA and JAECOO brands (owned by Chery) in the 't Gooi / Amersfoort region. Brands launched in the Netherlands in September 2025. Sells OMODA 5 EV, OMODA 5 SHS-H, JAECOO 5 EV, JAECOO 5 SHS-H, JAECOO 7, JAECOO 8, and OMODA 9 SHS.
• Bosch Car ServiceminorChannel Partner/ Reseller/ DistributorBosch Car Service affiliation for the Hilversum location, providing access to Bosch-brand auto parts, diagnostic tools, and the Bosch Car Service brand identity for independent workshops. Website hosts a dedicated subdomain: boschcarservice.vannieuwkerk.nl.
• James AutoserviceminorChannel Partner/ Reseller/ DistributorJames Autoservice network affiliation for the Alphen aan den Rijn location, integrating with a national independent workshop network under the James brand.
• Actua GroepminorOthersHonda Insurance is an initiative of Actua Groep, active in the insurance industry since 1986. Actua provides the insurance and warranty products sold through the Honda dealer channel. Actua is affiliated with KiFiD and supervised by AFM and DNB.
• Honda Motor NederlandcoreChannel Partner/ Reseller/ DistributorOfficial authorized Honda dealer. Vehicle sales, warranty support, genuine parts sourcing, technical training, marketing materials, and access to Honda Assistance program. Honda website lists Van Nieuwkerk as official dealer with dedicated dealer page.
• Mazda Motor NederlandcoreChannel Partner/ Reseller/ DistributorOfficial authorized Mazda dealer. Vehicle sales, warranty support, genuine parts sourcing, and marketing. Mazda.nl lists Van Nieuwkerk as official Amsterdam dealer. Mazda dealer ID: 00344.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Others

• Justlease: Dutch online private-lease platform that already partners with Van Nieuwkerk (Honda Private Lease). Comparable as a complementary/competing channel for private lease distribution of the same Honda models Van Nieuwkerk retails.
• AutoScout24: Europe's largest online automotive marketplace for new and used vehicles. Comparable as a channel where Van Nieuwkerk's occasion inventory and competitors' inventory compete for buyer attention, shaping lead generation and pricing.

Direct peers

• Stern Groep: Listed Dutch automotive retail group with dealerships across the country representing multiple brands. Comparable as a multi-brand franchise dealer with combined sales, service, and aftersales offerings in the same Dutch market.
• Vink Bouwman: Multi-brand automotive dealer in the Randstad region of the Netherlands with sales and service operations. Comparable as a regional Honda/Mazda-adjacent dealer offering vehicle sales, leasing, and aftersales.
• Dusseldorp Groep: Dutch multi-brand automotive dealer group with locations across the Netherlands. Comparable as a similarly-sized franchised dealer offering new/used vehicles, leasing, and aftersales services.
• Broekhuis: Dutch multi-brand automotive dealer group operating multiple locations across the Netherlands with authorized franchises for similar Japanese/European brands. Directly comparable as a regional-to-national multi-brand franchised dealer serving retail and fleet customers.

Broad incumbents

• Van Mossel Automotive Group: Largest Dutch automotive dealer group with dozens of locations nationwide. Comparable as a multi-brand franchise competitor, but operating at substantially greater scale and geographic breadth than Van Nieuwkerk.
• Hedin Mobility Group: Large European automotive dealer and mobility group active in the Netherlands and other countries. Comparable as an established multi-brand incumbent with overlapping franchise, leasing, and aftersales activities.

Regional players

• Hofstad Auto Groep: Authorized Honda dealer group operating in the western Netherlands (Randstad), overlapping with parts of Van Nieuwkerk's Midden Nederland territory. Comparable as a fellow authorized Honda franchise competitor focused on a similar regional footprint.

Emerging players

• CarNext: European multi-brand used-car platform owned by ALD/LeasePlan. Comparable because it competes for the same used-vehicle (occasions) demand and adjacent service opportunities that Van Nieuwkerk captures through its showroom locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@automotive-centrevannieuwkerk
• Facebookfacebook.com/automotivecentrevannieuwkerk
• LinkedInlinkedin.com/company/automotive-centre-van-nieuwkerk
• Instagraminstagram.com/automotivecentrevnieuwkerk
• Xx.com/amcvannieuwkerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive-centre Van Nieuwkerk