BARUNSESANG

Name

BARUNSESANG

Legal name

바른세상병원

Website

https://barunsesang.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Specialty Orthopedic Hospital (Spine & Joint)

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (62231), Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic & Spine Specialty Hospitals (HLAFAHAB)

akta.pro secondary industries

Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Spine (Orthopedic Spine) (HLAKALAE), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

Keywords

• Orthopedic hospital services
• Spine and joint treatment
• Regenerative medicine therapy
• Rehabilitation physical therapy
• Non-surgical orthopedic care

Headquarters

HQ city

Seongnam

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Medical Consultation and Treatment Revenue: Revenue generated from outpatient consultations, diagnostic imaging (MRI, X-ray), non-surgical treatments (injections, physical therapy), and surgical procedures across spine, joint, hand/foot, hip, and brain/nerve departments. Insurance-covered and non-covered medical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BARUNSESANG Hospital is a private, specialty spine and joint treatment hospital that delivers comprehensive orthopedic and musculoskeletal care through five clinical departments (Spine, Joint, Hand/Foot, Hip, Brain/Nerve), on-site diagnostic imaging, non-surgical treatments (cartilage injections, prolotherapy, nerve blocks, epidural decompression), surgical interventions (joint replacement, arthroscopy), regenerative stem cell therapy (Cartistem), and rehabilitation physical therapy. It also operates the Cartilage Regeneration Research Institute and the Fall Prevention Medicine Center, and is designated as both a Ministry of Health and Welfare specialized hospital and a government Advanced Regenerative Medicine Institution.

Product overview

Barunsesang Hospital operates as a specialized spine and joint treatment hospital with multiple clinics and treatment centers. The hospital offers a comprehensive range of services including spine clinics (spinal diseases), joint clinics (knee/shoulder), hand/foot clinics, hip joint clinics, and brain/nerve clinics. Treatment approaches include non-surgical options (cartilage injections, prolotherapy, nerve blocks) and surgical treatments (joint replacement, arthroscopy). Specialized centers include the Cartilage Regeneration Research Institute and Fall Prevention Center. The hospital also maintains community engagement through its Barun Art Center and Barunsesang TV content platform.

Differentiator

Problem solved

Functional benefit

Brands

• 바른아트센터 (Barun Art Center): A dedicated arts center located in the basement of the hospital annex, used for community events, lectures, and movie screenings.
• Baruni (바루니)

Products and services

• Spine Clinic (척추질환 클리닉) Specialized clinic for diagnosing and treating spinal conditions including lumbar and cervical disorders, disc herniation, and spinal stenosis. Serves patients of all ages with chronic back/neck pain and degenerative spine conditions.
• Joint Clinic (관절질환 클리닉) Specialized clinic for knee, shoulder, and other joint conditions including arthritis, cartilage damage, and joint replacement surgery. Includes cartilage regeneration treatments and arthroscopic procedures.
• Hand/Foot Clinic (수족부질환 클리닉) Specialized clinic for hand, wrist, elbow, and foot conditions including trigger finger, bunions, and foot deformities.
• Hip Joint Clinic (고관절 클리닉) Specialized clinic for hip conditions including hip impingement syndrome and avascular necrosis of the femoral head. Performs hip joint replacement surgery for elderly and super-elderly patients.
• Brain/Nerve Clinic (뇌신경질환 클리닉) Specialized clinic for neurological conditions including headache, dizziness, stroke, and dementia prevention consultations.
• Rehabilitation Physical Therapy (재활물리치료)

Quantifiable outcome

• Cartistem stem cell therapy surpassed 1,000 treatment cases (July 2025)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• 마인드앤모션 필라테스&자이로토닉 동탄 (Mind&Motion Pilates & Gyrotonic Bundang)minorStrategic or Co-development Partner · 30 May 2025Business partnership signed in May 2025 for collaborative patient rehabilitation services. The partnership enables integrated post-treatment rehabilitation programs combining hospital medical treatment with Pilates and Gyrotonic exercise therapy.
• 바른세상병원 낙상의학센터 출시 (Fall Prevention Medicine Center launch)coreOthers · 16 May 2025Internal establishment of a dedicated Fall Prevention Medicine Center led by Director 엄상현, addressing the growing need for elderly fall prevention and treatment services in an aging society.
• 남양주FC U18minorStrategic or Co-development Partner · 13 May 2025MOU signed in May 2025 with youth football team for sports medical support, injury prevention, and rehabilitation services for young athletes.
• 중국 연길시병원 (China Uijeongbu City Hospital)minorStrategic or Co-development Partner · 7 April 2023Medical partnership agreement signed in April 2023 with Uijeongbu City Hospital in China for international medical exchange and collaboration.
• 대한카누연맹 (Korean Canoe Federation)minorStrategic or Co-development Partner · 28 February 2023Official business MOU signed with the Korean Canoe Federation for sports medical support, injury treatment, and athlete health management.
• 성남시체육회 (Seongnam City Sports Federation)minorStrategic or Co-development PartnerPartnership with Seongnam City Sports Federation including scholarship support and sports development assistance for promising young athletes. Director 서동원 serves as team director of Seongnam City Women's Football Club.

Scale indicators3 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Hanyang University Medical Center: Major Korean academic medical center with a strong orthopedic department and known for sports medicine. Comparable on joint replacement and sports medicine services, with broader hospital offerings.
• Korea University Anam Hospital: Academic medical center in Seoul with orthopedic and spine surgery capabilities. Comparable on complex spine and joint surgical care, competing for Seoul/Gyeonggi patient referrals.
• Asan Medical Center: Korea's largest hospital by patient volume with a prominent orthopedic department. Comparable on orthopedic surgical volume and research, including joint replacement at scale.
• Severance Hospital (Yonsei University): Major Korean academic medical center with strong orthopedics and sports medicine. Comparable on complex joint and spine cases, particularly for professional athletes and elite referrals.
• Seoul National University Bundang Hospital: Major academic medical center located in Bundang, the same catchment as Barunsesang. Comparable on joint/spine clinical capability and patient referrals, though far broader in scope and well-capitalized as an academic institution.

Direct peers

• Bumin Hospital Group: One of Korea's largest orthopedic specialty hospital chains focused on joint and spine surgery with multi-site operations. Directly comparable to Barunsesang in orthopedic specialty focus, but at significantly larger chain scale.
• Woorideuri Hospital: Korean chain specializing in orthopedic surgery, particularly knee and hip joint replacement. Comparable business model in joint specialty surgery with multi-site expansion strategy across Korea.

Regional players

• Inje University Haeundae Paik Hospital: Regional academic hospital with developed orthopedic and rehabilitation departments serving Busan. Comparable on specialty joint/spine clinical offering, but in a different Korean geographic market than Barunsesang.

Others

• Sarang Bae Hospital (CHA Bundang Women's Medical Center vicinity competitors): CHA Hospital network includes orthopedic and rehabilitation services in the Gyeonggi region. Ecosystem peer in the same regional catchment, overlapping on rehabilitation and outpatient musculoskeletal services.

Emerging players

• Jaseng Hospital of Korean Medicine: Korean medicine spine and joint specialty hospital chain offering non-surgical conservative treatments for spine disorders. Competes with Barunsesang for the same patient population seeking non-surgical spine care, but via Korean medicine rather than regenerative biomedicine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBdio0WCeRqN6iSzODb_KOw
• LinkedInlinkedin.com/company/barunsesang-hospital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BARUNSESANG