Cycle SuperStore
Cycle SuperStore is Ireland's largest independent bicycle retailer, founded in 1982 and operating a 30,000 sq. ft. flagship showroom in Tallaght, Dublin alongside a nationwide e-commerce platform, selling bikes, accessories, and workshop services to Irish cycling consumers across all categories.
- Company typePrivate
- Founded1982
- HeadquartersTallaght, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cycle SuperStore does
Cycle SuperStore is Ireland's largest independent bicycle retailer, founded in 1982 as a small Dublin repair shop and now operating from a 30,000 sq. ft. flagship showroom in Tallaght, Dublin. The company sells bikes across every major category — road, mountain, city/hybrid, electric, gravel/cyclocross, kids, and triathlon — stocking premium and mid-market brands including Brompton, Cube, Giant, Look, Pinarello, Ridley, and Stevens. Cycle SuperStore generates revenue through three streams: retail bicycle sales, cycling accessories and apparel (clothing, helmets, shoes, electronics, nutrition, maintenance), and professional workshop services (repairs, custom bike fitting, and a free 2-day e-bike demo program) carried out by trained mechanics at the Tallaght facility.
The business runs a hybrid distribution model combining a physical showroom with a nationwide e-commerce storefront at cyclesuperstore.ie, offering free Ireland-wide delivery from €35. Direct-to-consumer is the primary go-to-market motion, supplemented by Ireland's government-backed Cycle to Work salary-sacrifice scheme — a structural demand driver allowing up to 52% savings on bike and accessory purchases through employers. Customer segments span road cyclists, mountain bikers, city/commuter riders, e-bike users, families with children, and triathletes, with the company acting as the official retail partner for both Cycling Ireland and Triathlon Ireland through exclusive VIP Club discount programs.
The company is privately held — founder- or family-owned — with no external investment, private equity, or venture capital involvement disclosed. Michael Fearon serves as Managing Director. The technology stack is a standard e-commerce retail platform with integrated inventory management; there is no disclosed public API, mobile app, or proprietary AI/ML capability. Revenue and headcount figures are not publicly disclosed; headcount is reported in the 51–100 range.
Cycle SuperStore firmographics
Firmographics- Name
- Cycle SuperStore
- Legal name
- Cycle SuperStore
- Website
- https://cyclesuperstore.ie
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cycle SuperStore is Ireland's largest independent bicycle retailer, founded in 1982 and operating a 30,000 sq. ft. flagship showroom in Tallaght, Dublin alongside a nationwide e-commerce platform, selling bikes, accessories, and workshop services to Irish cycling consumers across all categories.
- Ownership category
- akta.pro rank
Cycle SuperStore industry classification
Industry- Product category
- Bicycle Retail
- akta.pro primary industry
- Bicycle Retail (New Bikes) (CRAMAHAA)
- akta.pro secondary industries
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), E-Bike Retail (CRAMAHAE), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Cycle SuperStore is headquartered
LocationHeadquarters
- HQ city
- Tallaght
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Cycle SuperStore business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Bicycle Sales: Sale of new bicycles across multiple categories including road, mountain, city, electric, and kids bikes. Products sourced from major cycling brands like Brompton, Cube, Giant, Look, Pinarello, Ridley, and Stevens.
- Cycling Accessories & Apparel: Sale of cycling clothing, helmets, shoes, bags, electronics, energy products, maintenance tools, and replacement parts. Wide range spanning entry-level to premium brands including Assos, Endura, Fizik, Garmin, and Muc-Off.
- Workshop Services: Professional bike repairs and servicing provided by trained mechanics in the Tallaght workshop facility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across retail range |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Cycle SuperStore product offering
Product offeringCore offering
Cycle SuperStore is Ireland's largest independent bike retailer, operating a 30,000 sq. ft. flagship showroom in Tallaght, Dublin, alongside a nationwide e-commerce platform. The company sells new bicycles across road, mountain, city, electric, gravel/cyclocross, and kids categories from brands such as Cannondale, Giant, Brompton, Cube, Look, Pinarello, Ridley, and Stevens, complemented by cycling clothing, helmets, shoes, electronics, bags, parts, and nutrition products. It also provides professional bike workshop services, custom bike fitting, e-bike demo experiences, and participation in the Irish Cycle to Work salary sacrifice scheme.
Product overview
Cycle SuperStore is Ireland's largest independent bike retailer operating from a 30,000 sq. ft. showroom in Tallaght, Dublin, since 1982. The company offers a comprehensive cycling retail platform with two main channels: a physical store and online e-commerce. Their product portfolio spans the full cycling ecosystem, organized into core bike categories (road bikes, mountain bikes, city/hybrid bikes, electric bikes, gravel/cyclocross bikes, and kids bikes) supplemented by extensive accessories and parts. The accessory range includes cycling clothing, helmets, shoes, electronics (bike computers, sport watches, power meters), bags and luggage, training equipment, energy and hydration products, and bike maintenance supplies. Bike parts cover tyres, wheels, brakes, pedals, gears, chains, frames, and components. Beyond product sales, they offer complementary services including professional bike workshop/repairs, custom bike fitting, and E-bike demo experiences. The store participates in the Irish Cycle to Work tax benefit scheme enabling employee bike purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Road Bikes Lightweight performance bicycles designed for paved road cycling, including race bikes, women's specific road bikes, and electric road bikes sourced from brands such as Giant, Pinarello, Ridley, and Look.
- Mountain Bikes (MTB) Off-road bicycles built for trails and mountainous terrain, available in hardtail and full suspension configurations, with electric hardtail and full suspension variants.
- City and Hybrid Bikes Comfort-oriented bicycles for everyday commuting and urban riding, including folding/compact bikes, cargo bikes, and women's specific city bikes.
- Electric Bikes (E-Bikes) Pedal-assist bicycles with integrated electric motors spanning electric road, gravel, city, hardtail, and full suspension mountain bike categories for easier commuting and longer rides.
- Gravel and Cyclocross Bikes Versatile bicycles built for mixed terrain, combining road bike efficiency with off-road capability, including electric gravel variants and women's specific models.
- Kids Bikes Bicycles sized for children aged 2 through teens, including dedicated age-range models from age 2-4 through 11+.
- Cycling Clothing and Apparel Performance and casual cycling apparel including base layers, jerseys, jackets, bib shorts, shorts, trousers, gloves, socks, kids clothing, and accessories such as overshoes, hats, caps, buffs, warmers, body protection, sunglasses, and MTB goggles from brands including Assos, Endura, and Fizik.
- Cycling Helmets Protective headgear for cyclists spanning road, MTB, city, and junior helmet categories.
- Cycling Shoes Specialized footwear for cycling including road, MTB, and triathlon shoes with compatible cleat systems.
- Bike Electronics Electronic cycling devices including bike computers, sport watches, power meters, headphones, and bike computer accessories including Garmin products.
- Bike Accessories General cycling accessories including bottles, cages, carriers and baskets, locks, lights, mudguards, pumps, multi-tools, and miscellaneous gear.
- Bags and Luggage Storage and transport solutions including backpacks, waist bags, panniers, frame bags, handlebar bags, saddle bags, child seats, trailers, and car racks such as Thule bike cases.
- Training Equipment Training and recovery products including turbo trainers, body oils and rubs, and massage and recovery tools.
- Energy and Hydration
Quantifiable outcome
- Save up to 52% on bikes via Cycle to Work Scheme
- +1 more outcomes
Companies that use Cycle SuperStore
Customer profileSegments6 records
Ideal customer profiles4 records
Cycle SuperStore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cycle SuperStore partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Cycling IrelandcoreOfficial Partner of Cycling Ireland. The partnership includes the Cycling Ireland VIP Club, which provides exclusive discounts, vouchers, and special offers on cycling clothing, accessories, and gear at Cycle Superstore for Cycling Ireland members. This partnership validates the company's credibility within the Irish cycling community and drives customer acquisition through the organization's membership base.
- Triathlon IrelandcoreOfficial Partner of Triathlon Ireland. Similar to the Cycling Ireland partnership, this includes the Triathlon Ireland VIP Club offering exclusive discounts and member benefits on Cycle Superstore products. The partnership positions Cycle Superstore as the preferred retailer for triathletes across Ireland.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cycle SuperStore competitors and assessment
Company assessmentDirect peers
- Halfords: Halfords is the UK's largest multi-category bike and motoring retailer and operates in Ireland, carrying a broad new-bike and accessory assortment from entry-level to premium. As Cycle SuperStore is Ireland's largest independent multi-brand bike retailer, the two compete head-on for the same Irish consumer wallet share across road, MTB, e-bike, kids, and accessories.
- Chain Reaction Cycles: Chain Reaction Cycles is a major online-only bike retailer headquartered in Northern Ireland with global shipping and a deep cycling catalog. It is closely comparable to Wiggle as a direct online competitor for Cycle SuperStore's accessory, component, and apparel business.
- Ribble Cycles: Ribble Cycles is a UK bike brand and retailer selling road, gravel, e-bike, and custom builds through direct-to-consumer channels supported by retail operations. It competes directly with Cycle SuperStore on premium road and gravel bike sales in the UK and Ireland.
- Wiggle: Wiggle is a major pure-online bike, apparel, and accessories retailer shipping to Ireland with deep cycling category depth. Its pricing-led, online-first model competes directly with Cycle SuperStore's e-commerce channel on accessories, components, and apparel baskets.
- Decathlon: Decathlon is one of the world's largest sporting goods retailers with a substantial in-store bike department spanning road, MTB, gravel, e-bike, city, and kids categories. Its large-format, value-positioned bike assortment overlaps materially with parts of Cycle SuperStore's range, particularly in volume categories.
- Boardman Bikes: Boardman Bikes is a UK bike brand founded by Olympic champion Chris Boardman, sold through Halfords and direct channels across entry-level to mid-range road, MTB, and kids categories. Its assortment overlaps with the volume tiers of Cycle SuperStore's bike range.
Broad incumbents
- Specialized: Specialized is a global premium bike brand with its own Specialized Retailers concept-store program operating in multiple countries including Ireland and the UK. It competes in the same premium road, MTB, and e-bike categories that Cycle SuperStore curates.
- Trek Bicycle: Trek is a global premium bike brand with its own direct retail-store footprint across the US, UK, and Europe. As a brand-plus-retailer in premium road, MTB, gravel, and e-bike categories, it is comparable to the premium-brand curation side of Cycle SuperStore's offer.
Regional players
- Evans Cycles: Evans Cycles is the UK's largest specialist bike retail chain with 60+ stores and strong road, MTB, and e-bike assortments. While primarily UK-focused, it is the closest UK analog for Cycle SuperStore's specialist multi-brand showroom-and-workshop retail model.
Emerging players
- Canyon Bicycles: Canyon is a German premium DTC bike brand with strong road, gravel, MTB, and e-bike offerings sold direct globally. As an emerging premium DTC competitor, Canyon competes for the same premium-end consumer that Cycle SuperStore's premium-brand inventory targets, albeit without a physical retail channel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Cycle SuperStore social profiles
Digital presenceCycle SuperStore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cycle SuperStore leadership team
Management profileNumber of profiles
Profiles1 record
Cycle SuperStore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cycle SuperStore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cycle SuperStore
What does Cycle SuperStore do?
Cycle SuperStore is Ireland's largest independent bike retailer, operating a 30,000 sq. ft. flagship showroom in Tallaght, Dublin, alongside a nationwide e-commerce platform. The company sells new bicycles across road, mountain, city, electric, gravel/cyclocross, and kids categories from brands such as Cannondale, Giant, Brompton, Cube, Look, Pinarello, Ridley, and Stevens, complemented by cycling clothing, helmets, shoes, electronics, bags, parts, and nutrition products. It also provides professional bike workshop services, custom bike fitting, e-bike demo experiences, and participation in the Irish Cycle to Work salary sacrifice scheme.
Is Cycle SuperStore a public or private company?
Cycle SuperStore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cycle SuperStore founded?
Cycle SuperStore was founded in 1982. It employs 51 to 100 people.
Where is Cycle SuperStore based?
Cycle SuperStore is headquartered in Tallaght, Ireland, in the Europe region.
How does Cycle SuperStore make money?
Three revenue lines are on record. Retail Bicycle Sales are the primary driver. The others are cycling Accessories & Apparel and workshop Services.
Who are Cycle SuperStore's main competitors?
Direct peers on record are Halfords, Chain Reaction Cycles, Ribble Cycles, Wiggle, Decathlon and Boardman Bikes. Broad incumbents are Specialized and Trek Bicycle. Evans Cycles is listed as a regional player. Canyon Bicycles is listed as an emerging player.
Does Cycle SuperStore have an API?
No public API is recorded for Cycle SuperStore.
What industry is Cycle SuperStore in?
Cycle SuperStore's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMAHAA, Bicycle Retail (New Bikes), with a secondary code of CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags).