ISNEE Motorsports

What ISNEE Motorsports does

ISNEE Motorsports (Indian Society of New Era Engineers) is a private Indian engineering education and motorsport competition organizer headquartered in Bijnor, Uttar Pradesh. Founded in 2012 and incorporated as a Private Limited company in 2023, the company designs, runs, and operates student motorsport design competitions targeting engineering college teams across India. Its core product is a portfolio of four competition formats: GKDC (Go Kart Design Challenge, 13 seasons), Quad Torc (11 seasons), Formula Green (6 seasons), and FOMBI (Formula Offroad Mini Baja India, 3 seasons). Each competition requires teams to design, fabricate, and race vehicle prototypes, with team registration fees ranging from ₹19,999 to ₹39,499 per team. Beyond competitions, ISNEE operates IRDO (ISNEE Research and Development Organization), launched in 2025, which delivers training programs and has engaged 16,500+ engineers to date, alongside paid workshops (₹1,299–₹1,499 per person) and Driver Training Programs (₹3,999–₹4,999 per head). Ancillary revenue is generated from equipment rental (transponders at ₹4,800), Driver Indemnity Bonds (₹350), and certificate issuance (₹500 per certificate). The company has built a cumulative alumni community of 30,000+ across its competition and training programs. Its business model is a B2C event-and-training services model, monetizing per-team competition entry, per-person workshop/training participation, and auxiliary services, with distribution driven through engineering college student chapters across India. All operations are currently concentrated in India with no disclosed international expansion, external funding, or enterprise/corporate sponsorship revenue streams.

Name

ISNEE Motorsports

Legal name

ISNEE Motorsports

Website

https://isnee.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ISNEE Motorsports is an Indian engineering education company that organizes student motorsport design competitions (go-kart, quad, formula, off-road baja) and runs paid training programs through IRDO, serving engineering college teams and individual students across India.

Ownership category

akta.pro rank

Product category

Engineering Education / Motorsport Design Competitions

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYMPAGAMAD

Motorsports Events (F1, NASCAR, Rally, Moto)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Live Sports Events

SECONDARYMPAKAGAA

Motorsports Series & Championships (Sanctioned Racing Calendars)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

SECONDARYMPAKAGAD

Motorsports Sanctioning Bodies & Governing Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Engineering design competitions
• Motorsport design challenges
• Student engineering programs
• Vehicle design events
• Engineering education training

Headquarters

HQ city

Basti

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Registration Fees: Registration fees for design competitions including GKDC, Quad Torc, Formula Green, and FOMBI. Fees vary by category (CV/EV) and offer type (Early Bird, Student Chapter, Women in GKDC, Loyalty Rewards). Standard GKDC registration is ₹39,499 + 18% GST per team.
2. Workshop Fees: Technical workshops conducted for competition participants. Solo workshop registration is ₹1,499 per person, group registration is ₹1,299 per person. Webinars on rulebooks are provided free.
3. Driver Training Program (DTP): Official driver training program required for all teams. Fees are ₹4,999 + 18% GST per head for 1 driver, ₹4,499 + 18% GST per head for 2 drivers, and ₹3,999 + 18% GST per head for 3+ drivers.
4. IRDO Training Programs: Research Fellowship Program and internship programs offered by ISNEE Research and Development Organization (IRDO) at their Uttar Pradesh facility, with 2-6 week duration options.
5. Certificate Services: Certificate issuance for participants with re-issue fee of ₹500 per certificate for corrections or duplicates.
6. Equipment Rental: Transponder rental for timing equipment at ₹4,800 + 18% GST and Driver Indemnity Bond at ₹350 per driver.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

ISNEE Motorsports organizes annual motorsport engineering design competitions for engineering students in India, including the Go Kart Design Challenge (GKDC), Quad Torc, Formula Green, and Formula Offroad Mini Baja India (FOMBI). Student teams design, fabricate, and race vehicles (go-karts, ATVs, electric formula cars, off-road buggies) at professional race tracks, evaluated through static events (design, cost, business plan) and dynamic events (brake test, skidpad, autocross, endurance). The organization also runs the IRDO (ISNEE Research and Development Organization) which delivers research fellowships, internships, and technical training programs in EV and automotive design.

Product overview

ISNEE Motorsports operates a multi-product engineering education platform centered around motorsport design competitions and research training programs. The core offerings include four flagship design competitions: Go Kart Design Challenge (GKDC) for go-karts in combustion and electric categories, Quad Torc for off-road ATVs, Formula Green for electric formula-style vehicles, and FOMBI for off-road buggies. Supporting these competitions, ISNEE offers virtual concept challenges (GKDC Concept, Quad Torc Concept), public libraries for team preparation, and an Event Management System (EMS) for registration and submissions. The IRDO (Research and Development Organization) subsidiary provides longer-term training through the Research Fellowship Program, workshops, and summer internships in EV design, go-kart development, and automotive components. The Student Chapter program offers institutional affiliations with discounted rates. Together, these products form an end-to-end pipeline from student skill development through competition participation, with certificate verification services for alumni credentialing.

Differentiator

Problem solved

Functional benefit

Brands

• Go Kart Design Challenge (GKDC): A design competition for engineering students to design and fabricate go-karts, including combustion vehicle (CV) and electric vehicle (EV) categories.
• Quad Torc
• Formula Green
• FOMBI (Formula Offroad Mini Baja India)
• IRDO (ISNEE Research and Development Organization)

Products and services

• Go Kart Design Challenge (GKDC) Annual engineering design competition where student teams design, fabricate, and compete with self-built go-karts (combustion and electric categories) on professional race tracks, evaluated through static events (design, cost, business plan) and dynamic events (brake test, skid pad, autocross, endurance).
• Quad Torc Off-road all-terrain vehicle (ATV) design challenge for engineering and diploma students, testing vehicle durability and performance through rigorous technical inspection, design evaluation, and dynamic off-road events.
• Formula Green Exclusive electric formula-style vehicle design competition challenging students to research, design, and fabricate battery-operated formula cars, with events held at professional circuits like Kari Motor Speedway.
• Formula Offroad Mini Baja India (FOMBI) Off-road racing series for all-terrain vehicles where student teams design and build custom off-road buggies, undergoing technical inspection, design evaluation, and endurance testing on challenging terrain.
• IRDO (ISNEE Research and Development Organization) Pioneering R&D organization offering interdisciplinary training programs, research fellowships, workshops, and summer internships in electric vehicles, go-kart design, ATV development, and automotive components for engineering students.
• Driver Training Program (DTP) Mandatory on-track training program for event drivers, required for all registered drivers before participating in dynamic events, ensuring technical preparation and safety compliance.

Quantifiable outcome

• 30,000+ engineers trained since 2012
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• SD Educational Social Welfare SocietyminorOthersSD Educational Social Welfare Society is listed as a fundraiser partner for FOMBI, supporting the event's fundraising efforts.
• Sri Krishna College of TechnologyminorStrategic or Co-development PartnerSKCT served as the host institution for the 12th GKDC (2025), providing venue support and organizational assistance for the competition held in Coimbatore.
• SISTec Ratibad CampusminorStrategic or Co-development PartnerSISTec Ratibad in Bhopal serves as the primary venue for Quad Torc and FOMBI events, hosting multiple seasons of ISNEE competitions.
• Galgotias UniversityminorStrategic or Co-development PartnerGalgotias University hosted Formula Green 2019, providing facilities for static events during the competition held at Greater Noida.
• Kumarguru College of TechnologyminorStrategic or Co-development PartnerKCT was the Official Educational Partner for GKDC 2014 (Season 2) final round held at Kari Motor Speedway, Coimbatore.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Others

• Ather Energy: Leading Indian EV manufacturer with engineering internships and university engagement programs. Competes with ISNEE/IRDO for the same EV-curious engineering student talent pool in India.
• Skill India (Ministry of Skill Development & Entrepreneurship): Government-led initiative funding vocational and technical skill development across India, including automotive trades. Represents an alternative channel where student motorsport training could be funded or credentialed at scale.
• Autocar Professional (Autocar India): India's leading automotive media platform covering motorsport, EV, and engineering talent stories. Functions as a marketing channel and validation partner for ISNEE's competition visibility among automotive industry employers.

Broad incumbents

• Mahindra Racing: India's professional Formula E team and part of the Mahindra Group's automotive ecosystem. While professional rather than student-focused, it operates in the same motorsport education/talent-development space and represents a potential sponsor or competitor for skilled EV engineering talent.
• Tata Motors (Tata Motors Racing / EV education initiatives): Major Indian OEM with growing EV portfolio and talent development programs. Overlaps with ISNEE as a downstream employer of alumni and a potential institutional sponsor for student EV competitions.
• Maruti Suzuki India (MSIL Driving School & Training Programs): India's largest passenger vehicle manufacturer with training, dealership, and skill-development programs. Adjacent player in automotive skill-building space that could partner with or compete for the same engineering student audience.

Direct peers

• Formula Bharat: Indian student motorsport competition following international Formula Student formats, including combustion and electric vehicle categories. Competes head-to-head with ISNEE's GKDC and Formula Green for college teams and OEM sponsorship attention.
• Imperial Society of Innovative Engineers (ISIE): Runs multiple student motorsport and EV design events in India (including the Imperial BAJA and electric vehicle challenges). Closely comparable to ISNEE in target audience, event format, and educational positioning.
• SAE India (SAEINDIA): Operates Formula SAE India and BAJA SAE India — the most established student motorsport design competitions in the country. Directly competes with ISNEE's GKDC, Quad Torc, and Formula Green for the same pool of engineering student teams, faculty advisors, and sponsors.

Regional players

• BITS Pilani Goa / other premier engineering college motorsport teams (e.g., Team Ojas, Stallion Motorsports): Premier Indian engineering college motorsport teams that compete in Formula Student-style events globally. Represents the demand-side counterparty for ISNEE's competitions and a potential collaboration or competitive threat depending on partnership direction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/isneeindia
• YouTubeyoutube.com/channel/UC2J2ozM1yjvu9i-lDrpNk7w
• Facebookfacebook.com/IndianSocietyOfNewEraEngineers
• LinkedInlinkedin.com/company/isneemotorsports
• Instagraminstagram.com/isnee_india

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISNEE Motorsports