What FADA Engineering does

FADA Mühendislik ve Makina Sanayi ve Ticaret Anonim Şirketi (FADA Engineering) is a privately held Turkish engineering and manufacturing firm headquartered in Arifiye, Sakarya, that designs and produces customized battery-powered industrial transfer vehicles, automated guided vehicles (AGVs), and heavy-load intralogistics systems. Founded circa 2009, the company offers a portfolio exceeding 20 product families spanning capacities from 5 to 1,500 tons, including rail-free battery transfer carts (FTC), omnidirectional transfer vehicles (MTC), rail-guided transfer cars (RTC), self-propelled modular transporters (SPMT), air-cushion vehicles (ACV), and specialized equipment for coils, molds, transformers, shipyards, and boat handling. Underlying technology incorporates lithium-battery power systems, all-wheel independent steering, laser and ultrasonic safety sensors, IoT-based remote monitoring with predictive maintenance, and optional AR-enabled product visualization.

The business operates a project-based engineering model in which each vehicle is bespoke-engineered to customer load, layout, automation, and certification (CE, ATEX, UL, EAC) requirements, supplemented by a standard-model rental program (e.g., FTC30) for evaluation and short-term use. Revenue is generated through one-time capital sales, multi-year after-sales service contracts, spare parts, and rentals, with all pricing delivered via quotation rather than public catalog. FADA sells primarily through direct enterprise field sales to heavy industrial customers across automotive, energy and power transformers, steel and aluminum mills, shipyards, nuclear facilities, defense, ports, and wind energy in Turkey, the EU, the USA (via a Houston sales office), and 20+ additional countries, having completed 700+ projects cumulatively.

Name

FADA Engineering

Legal name

FADA MÜHENDİSLİK VE MAKİNA SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://fada.com.tr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

FADA Engineering designs and manufactures customized battery-powered transfer vehicles, AGVs, and heavy-load intralogistics systems (5 to 1,500 ton capacity) for industrial customers across automotive, energy, steel, shipyard, defense, and wind sectors, operating from Turkey with a Houston sales office and 700+ projects in 20+ countries.

Ownership category

akta.pro rank

Product category

Industrial Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Electrical Equipment Manufacturing (3353)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)

Keywords

• Industrial transfer vehicles
• Heavy load transport
• Automated guided vehicles
• Battery powered carts
• Intralogistics equipment

Headquarters

HQ city

Arifiye

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Heavy-Load Transfer Vehicle Manufacturing: Design, engineering, and manufacturing of bespoke industrial transfer carts and AGV systems sold to heavy industry clients. Capacity ranges from 5 tons to 400+ tons with project-based pricing reflecting customization complexity.
2. Equipment Rental: Short and medium-term rental of standard transfer cart models (e.g., FTC30 30-ton unit) for customer evaluation, temporary projects, or bridging capacity gaps. Rental includes demo services and technical support.
3. After-Sales Service and Spare Parts: Maintenance contracts, spare parts supply, remote technical support, and operator training services delivered through a global service network spanning 20+ countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FADA Engineering designs, manufactures, and sells customized battery-powered, rail-guided, and air-cushion industrial transfer vehicles and automated guided vehicles (AGVs) for heavy-load intralogistics applications, with load capacities from 5 to 500+ tons. The company serves automotive, energy, steel, shipbuilding, defense, nuclear, and renewable energy industries with a portfolio of more than 20 product families. In addition to engineered-to-order equipment, FADA offers a standard-model rental program and an after-sales service and spare parts network covering 20+ countries.

Product overview

FADA Engineering is a manufacturer of industrial transfer vehicles and AGV (Automated Guided Vehicle) systems, offering a comprehensive portfolio of over 20 product families. The core offering consists of battery-powered, rail-guided, and air-cushion transfer vehicles ranging from 5 to 500+ ton capacity for intra-factory and intra-site heavy load transport. Key product lines include the FTC (rail-free battery transfer car), MTC (omnidirectional transfer car), RTC (rail transfer car), HDC (heavy load carrier), SPMT (self-propelled modular transporter), and SPET (shipyard transporter), complemented by specialized vehicles for coils (CHC), molds (DTC), drums (CRT), boats (BH/BT), and general platform transport (EPT, PTC). The company operates a project-based engineering model for custom solutions (CTS) and also offers rental services. Products feature IoT connectivity, Industry 4.0 compatibility, and range from remote-controlled to fully autonomous operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Raysız Akülü Transfer Arabası (FTC) - Rail-Free Battery Transfer Car Self-propelled battery-powered transfer car for transporting 5 to 400 ton loads on flat floors without requiring fixed track infrastructure. Supports remote control, operator platform, and autonomous operation modes; intended for heavy industrial customers in automotive, energy, and steel sectors.
• Her Yöne Hareketli Transfer Arabası (MTC) - Omni-Directional Transfer Car Omnidirectional transfer vehicle with all-wheel steering and independent wheel control enabling 360-degree movement, crab walking, diagonal motion, and rotation around a central point. Designed for tanks, large transformers, and oversized cylindrical loads in confined spaces.
• Raylı Transfer Arabası (RTC) - Rail-Guided Transfer Car Rail-guided transfer car for capacities from 1 to 400 tons, providing fast and reliable horizontal and vertical transfer between production lines along fixed tracks. Equipped with laser sensors for obstacle detection.
• Size Özel Çözümler (CTS) - Custom Engineered Solutions Custom autonomous transport solutions designed for unique industrial load transfer requirements, including custom coil, mold, transformer, ship-part, and wind turbine transfer vehicles. Each solution is engineered to specific load, layout, and operational constraints.
• Düşük Yükseklikli Ağır Yük Taşıma Arabası (LHDC) - Low-Height Heavy Load Carrier Low-height heavy load carrier with 350–450 mm ground clearance for transporting large and heavy loads that cannot be lifted high. Features crab movement, diagonal movement, and 360-degree rotation capabilities.
• Ağır Yük Taşıma Arabası (HDC) - Heavy Duty Carrier Heavy-duty autonomous vehicle for transporting 100 to 400+ ton loads in production lines, steel plants, shipyards, and power plants. Features remote control, autonomous navigation, and collision avoidance systems.
• Kendinden Tahrikli Modüler Taşıyıcı (SPMT) - Self-Propelled Modular Transporter Self-propelled modular transporter with independently controlled axle groups capable of 360-degree rotation for precise millimeter-accurate maneuvering of heavy and oversized loads. Modular design allows multiple units to operate as a single synchronized system.
• Kendinden Tahrikli Tersane Taşıyıcısı (SPET) - Self-Propelled Shipyard Transporter Self-propelled shipyard transporter with 100–400 ton capacity for shipbuilding, heavy industry, and energy sectors. Features precision electronic steering, advanced suspension, and customizable axle configurations.
• Straddle Carrier (SC) Container, steel structure, and heavy industrial equipment handler with overhead lifting capability. Lightweight design reduces fuel consumption, minimizes ground wear, and provides high maneuverability.
• Endüstriyel Tekerlekli Vinç (RTG) - Rubber-Tired Gantry Crane Rubber-tired gantry crane for fast, precise stacking and transport of containers and heavy loads at terminal yards. 25–500 ton capacity with anti-sway technology and automation compatibility.
• Tekne Taşıma Vinci (BH) - Boat Lift Boat lift for motor yachts, sailing vessels, catamarans, and high-tonnage marine vessels. 25–1,500 ton capacity with synchronized hydraulic lifting system for safe onshore lifting, transport, and positioning.
• Tekne Taşıma Arabası (BT) - Boat Transport Cart Boat transport cart for motor yachts, sailing vessels, and catamarans. 15–300 ton capacity with self-levelling system and adjustable crossbeams for maximum load stability.
• Elektrikli Platform Kamyonu (EPT) - Electric Platform Truck Electric platform truck for 10–400 ton loads in factories, storage areas, and assembly lines. Zero-emission battery-powered vehicle with omni-directional movement and laser/ultrasonic sensor safety systems.
• Hava Yastıklı Taşıyıcılar (ACV) - Air Cushion Vehicles Air cushion vehicle for heavy, unstable, or oversized loads requiring minimal friction transport. Operates on standard flat floors without permanent infrastructure installation; suitable for tanks, wind turbine components, and power equipment.
• Tambur Taşıma Arabası (CRT) - Cable Drum Transporter Cable drum transporter with indexing arms for stable gripping of large drums. Designed for factory intralogistics with remote or autonomous operation options.
• Bobin Kaldırma ve Taşıma Arabası (CHC) - Coil Lifting and Transport Vehicle Coil lifting and transport vehicle for 5–50 ton industrial coils with ±90-degree rotation capability on rear axle center. Equipped with laser and ultrasonic sensors and CE certified per EN standards.
• Kalıp Değişim ve Transfer Arabası (DTC) - Mold Change and Transfer Vehicle Mold change and transfer vehicle for 5–50 ton molds with single-axle steering and ±90-degree rotation. Features laser/ultrasonic collision avoidance and CE certification. Targeted at automotive and press-shop operations.
• Platformlu Taşıyıcı (PTC) - Platform Carrier Platform carrier with hydraulic lifting system for safe and stable heavy load transport. Electric zero-emission design with smooth acceleration/deceleration and sliding flat platform structure.
• Elektrikli Ağır Yük Transpaleti (HDET) - Electric Heavy Pallet Truck Electric heavy pallet truck for 5–100 ton loads with ultra-low platform for easy under-load entry. Features removable platform system and CE certification per EN standards.
• Elektrikli Çekici (ETC) - Electric Tugger Electric tugger for logistics and production with lithium battery power. Features advanced turning capabilities, precise steering, and customizable load platforms for pulling wheeled carts, trailers, and containers.
• Endüstriyel Römork (ITR) - Industrial Trailer Industrial trailer for 5–500 ton loads across production, assembly, and logistics processes. Towed by tractor vehicles with high maneuverability on straight and curved paths, customizable in various dimensions and axle types.
• Kiralama Hizmeti - Transfer Vehicle Rental Service Rental service for transfer vehicles including the FTC30 standard 30-ton model with battery power and remote control. Provides demo and short-term rental for transformer, automotive, mold, and defense sector customers.

Quantifiable outcome

• 75–80% energy cost reduction vs diesel-powered alternatives
• +4 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Terex: US-based Terex manufactures a broad range of heavy industrial equipment including material handling and port solutions, providing competing offerings to FADA in heavy-load industrial handling applications.
• Konecranes: Finland-based Konecranes is a global leader in lifting equipment and material handling, including heavy-duty industrial cranes and port solutions, serving overlapping end-markets to FADA at substantially larger scale.
• Liebherr: Liebherr is a global manufacturer of heavy equipment including mobile cranes, material handling machinery, and shipyard components, overlapping with FADA in heavy industrial transport and shipyard applications.
• Jungheinrich: Germany-based Jungheinrich is a leading intralogistics provider of forklifts, AGVs, and warehouse automation - competing with FADA in electric industrial trucks and AGV system categories.
• Kalmar: Finland-based Kalmar (part of Cargotec) provides heavy material handling equipment for ports, terminals, and industrial logistics - directly relevant to FADA's straddle carrier, RTG, and shipyard product lines.

Direct peers

• Goldhofer: Germany-based Goldhofer makes heavy-duty transport vehicles, modular trailers, and SPMTs for aerospace, wind energy, construction, and heavy industry - directly comparable to FADA's high-capacity heavy-haul portfolio.
• SCHEUERLE: Germany-based SCHEUERLE (TII Group sister company) is a pioneer in self-propelled modular transporters and heavy-load transport systems for shipbuilding, energy, and infrastructure, overlapping directly with FADA's SPMT and SPET product lines.
• Cometto: Italian-based Cometto specializes in self-propelled modular transporters (SPMTs) and heavy modular trailers used in shipbuilding, energy, and industrial applications - directly comparable to FADA's SPMT and modular heavy-load product range.
• TII KAMAG: German-based KAMAG, part of TII Group, manufactures heavy-load industrial transport vehicles, transfer cars, and self-propelled modular transporters - the closest direct competitor to FADA in the heavy-haul intralogistics niche.

Regional players

• Anhui Forklift Group (HELI): China-based HELI is one of the world's largest industrial truck and material handling equipment manufacturers, primarily serving Asian markets with electric and battery-powered industrial trucks comparable to FADA's product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcS4wrCXgZHWfUqbwsr4xlg/featured
• Xx.com/fadamuhendislik
• Facebookfacebook.com/fadamuhendislik
• LinkedInlinkedin.com/company/fadaengineering

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FADA Engineering