Asia Food Products
Asia Food Products Co.Ltd. is a UK family-run noodle manufacturer founded in 1971, producing pre-steamed Chop Suez and Extra Fine noodles under the Golden Coin and Lucky Dragon brands for Chinese restaurants, takeaways, wholesale trade, and home cooks across the UK and Europe.
- Company typePrivate
- Founded1971
- HeadquartersCanvey, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Asia Food Products does
Asia Food Products Co.Ltd., trading as Asia Foods, is a family-run UK noodle manufacturer established in 1971 and headquartered in Canvey Island, Essex. The company is described as a pioneer in pre-steamed noodle manufacturing, having developed a proprietary production technique refined continuously through customer feedback over more than 50 years. It manufactures two noodle types, Chop Suez Noodles and Extra Fine Noodles, marketed under two brands: Golden Coin (premium) and Lucky Dragon (value-for-money). Ingredients are sourced locally and the range is compliant with BRC Global Standards.
The business operates a B2B-led model selling primarily through wholesale and catering trade channels to Chinese restaurants and takeaways, with concentration in Essex and London and broader distribution across the UK and Europe. A secondary D2C channel serves individual consumers seeking authentic stir-fry noodles for home cooking. Revenue is generated through product sales, supplemented by a bespoke manufacturing service where the technical team develops noodles to customer specifications. The company is privately held, family-owned, with no external investors, parent company, or disclosed headcount, and has no digital app, API, or social media presence; customer inquiries are handled via phone and a website contact form.
Asia Food Products firmographics
Firmographics- Name
- Asia Food Products
- Legal name
- Asia Food Products Co.Ltd.
- Website
- https://asiafoods.co.uk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asia Food Products Co.Ltd. is a UK family-run noodle manufacturer founded in 1971, producing pre-steamed Chop Suez and Extra Fine noodles under the Golden Coin and Lucky Dragon brands for Chinese restaurants, takeaways, wholesale trade, and home cooks across the UK and Europe.
- Ownership category
- akta.pro rank
Asia Food Products industry classification
Industry- Product category
- Noodle Manufacturing
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)
Keywords
Where Asia Food Products is headquartered
LocationHeadquarters
- HQ city
- Canvey
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Asia Food Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Noodle Product Sales: Manufactures and sells two types of noodles (Chop Suez Noodles and Extra Fine Noodles) under two brands (Golden Coin/Gold Coin premium brand and Lucky Dragon value brand). Products sold B2B to restaurants/takeaways and B2C to individuals. Revenue generated through wholesale, catering trade, and retail channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Asia Food Products product offering
Product offeringCore offering
Asia Food Products manufactures pre-steamed noodles — Chop Suez Noodles and Extra Fine Noodles — using a proprietary technique developed since 1971, combining traditional recipes with modern production methods. The noodles are sold under the premium Golden Coin brand and the value Lucky Dragon brand to Chinese restaurants, takeaways, the wholesale/catering trade, and individual consumers in the UK and Europe. The company also offers bespoke noodle manufacturing services tailored to specific customer specifications.
Product overview
Asia Food Products is a family-run noodle manufacturer operating since 1971, producing pre-steamed noodles (Chop Suez Noodles and Extra Fine Noodles) using traditional recipes and modern manufacturing techniques. The product portfolio consists of two brands: Golden Coin Noodles (a premium brand for customers requiring ultimate quality and consistency) and Lucky Dragon Noodles (a value brand for cost-conscious buyers). The company also offers bespoke manufacturing services for customers with specific product requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Golden Coin Noodles: A well-recognised premium brand in the wholesale and catering trade for customers who require the ultimate in consistency and quality at an affordable price.
- Lucky Dragon Noodles
Products and services
- Golden Coin Noodles
- Lucky Dragon Noodles
- Bespoke Manufacturing Service
- Chop Suez Noodles
- Extra Fine Noodles
Companies that use Asia Food Products
Customer profileSegments4 records
Ideal customer profiles4 records
Asia Food Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Asia Food Products partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Asia Food Products competitors and assessment
Company assessmentEmerging players
- JFC International: JFC International is a major distributor and manufacturer of Asian food products across Europe and North America, supplying Chinese restaurants and takeaways. It is comparable as an Asian food B2B supplier to overlapping UK foodservice customers and competes for shelf and kitchen mindshare.
- Kabuto Noodles: Kabuto Noodles is a UK-based ramen noodle brand producing fresh, restaurant-grade noodles for foodservice and retail. It is comparable to Asia Foods as a UK-based, smaller-scale noodle manufacturer focused on premium quality and supplying restaurants and specialty retailers, targeting overlapping customers.
Broad incumbents
- Batchelors (Premier Foods): Batchelors is a UK ambient food brand (under Premier Foods) producing noodles, soups, and pasta meals for retail and foodservice. It overlaps with Asia Foods on noodle SKUs and targets similar UK convenience and foodservice occasions, but at much larger scale and broader portfolio.
- Premier Foods plc: Premier Foods is a major UK listed food manufacturer with broad grocery and foodservice brands including noodles, sauces, and ambient meals. It competes with Asia Foods indirectly across UK foodservice and retail channels and is several orders of magnitude larger, providing a benchmark for category economics and scale dynamics.
- Lee Kum Kee: Lee Kum Kee is a global Asian sauce and condiments manufacturer with broad UK foodservice distribution through Chinese restaurants and takeaways. It is comparable as a B2B supplier of core Chinese kitchen ingredients to the same customer segments Asia Foods serves, though its focus is sauces rather than noodles.
- Nissin Foods: Nissin Foods is the global pioneer of instant noodles with extensive UK and European distribution. It is comparable as a noodle manufacturer competing in the broader noodle category that Asia Foods serves, including foodservice and home-cooking occasions, though it focuses on cup/instant formats.
- Cofco (COFCO Group): COFCO is one of China's largest state-owned food and agribusiness groups with noodles, oils, and packaged foods under brands like Fortune. It competes globally in noodles and is comparable to Asia Foods on the noodles category, though at vastly larger scale and broader product portfolio.
Regional players
- Tilda Ltd: Tilda is a UK-based rice and grain-based food manufacturer with strong presence in UK foodservice and retail. It is comparable as a fellow UK-based heritage grain/rice brand serving similar B2B foodservice customers, though its primary product is rice rather than noodles.
Direct peers
- Amoy Food Ltd: Amoy is a long-established Asian food brand (now under Nestlé/independent ownership history) that manufactures noodles, sauces, and prepared foods distributed across UK and European retail and foodservice. It directly overlaps with Asia Foods on noodles and competes for the same Chinese restaurant and Asian cuisine customers in the UK.
- Bambino (Wing Yip / Premier Foods): Bambino is a UK-based manufacturer of noodles and pasta products serving foodservice and retail customers. It is the most direct comparable to Asia Foods as both produce noodle SKUs for UK wholesale and catering channels with overlapping customer bases in Chinese takeaways and broader foodservice.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Asia Food Products compliance and trust
Trust signalCompliance1 record
Asia Food Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asia Food Products leadership team
Management profileNumber of profiles
Profiles1 record
Asia Food Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asia Food Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asia Food Products
What does Asia Food Products do?
Asia Food Products manufactures pre-steamed noodles — Chop Suez Noodles and Extra Fine Noodles — using a proprietary technique developed since 1971, combining traditional recipes with modern production methods. The noodles are sold under the premium Golden Coin brand and the value Lucky Dragon brand to Chinese restaurants, takeaways, the wholesale/catering trade, and individual consumers in the UK and Europe. The company also offers bespoke noodle manufacturing services tailored to specific customer specifications.
Is Asia Food Products a public or private company?
Asia Food Products is a private company. It is classified as family owned and is currently operating.
When was Asia Food Products founded?
Asia Food Products was founded in 1971. It employs 1 to 10 people.
Where is Asia Food Products based?
Asia Food Products is headquartered in Canvey, United Kingdom, in the Europe region.
How does Asia Food Products make money?
One revenue line is on record: noodle Product Sales.
Who are Asia Food Products's main competitors?
Emerging players on record are JFC International and Kabuto Noodles. Broad incumbents are Batchelors (Premier Foods), Premier Foods plc, Lee Kum Kee, Nissin Foods and Cofco (COFCO Group). Tilda Ltd is listed as a regional player. Direct peers are Amoy Food Ltd and Bambino (Wing Yip / Premier Foods).
Does Asia Food Products have an API?
No public API is recorded for Asia Food Products.
What industry is Asia Food Products in?
Asia Food Products's product category is Noodle Manufacturing. Its primary akta.pro industry code is AFAKABAC, Noodle Manufacturing (instant, ramen, rice noodles). Its NAICS code is 311 and its SIC code is 2000.