Asia Food Products

What Asia Food Products does

Asia Food Products Co.Ltd., trading as Asia Foods, is a family-run UK noodle manufacturer established in 1971 and headquartered in Canvey Island, Essex. The company is described as a pioneer in pre-steamed noodle manufacturing, having developed a proprietary production technique refined continuously through customer feedback over more than 50 years. It manufactures two noodle types, Chop Suez Noodles and Extra Fine Noodles, marketed under two brands: Golden Coin (premium) and Lucky Dragon (value-for-money). Ingredients are sourced locally and the range is compliant with BRC Global Standards.

The business operates a B2B-led model selling primarily through wholesale and catering trade channels to Chinese restaurants and takeaways, with concentration in Essex and London and broader distribution across the UK and Europe. A secondary D2C channel serves individual consumers seeking authentic stir-fry noodles for home cooking. Revenue is generated through product sales, supplemented by a bespoke manufacturing service where the technical team develops noodles to customer specifications. The company is privately held, family-owned, with no external investors, parent company, or disclosed headcount, and has no digital app, API, or social media presence; customer inquiries are handled via phone and a website contact form.

Name

Asia Food Products

Legal name

Asia Food Products Co.Ltd.

Website

https://asiafoods.co.uk

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Asia Food Products Co.Ltd. is a UK family-run noodle manufacturer founded in 1971, producing pre-steamed Chop Suez and Extra Fine noodles under the Golden Coin and Lucky Dragon brands for Chinese restaurants, takeaways, wholesale trade, and home cooks across the UK and Europe.

Ownership category

akta.pro rank

Product category

Noodle Manufacturing

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Noodle Manufacturing (instant, ramen, rice noodles) (AFAKABAC)

Keywords

• Pre-steamed noodle manufacturing
• Chinese noodle products
• Catering trade supply
• Wholesale noodle distribution
• Bespoke food manufacturing

Headquarters

HQ city

Canvey

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Noodle Product Sales: Manufactures and sells two types of noodles (Chop Suez Noodles and Extra Fine Noodles) under two brands (Golden Coin/Gold Coin premium brand and Lucky Dragon value brand). Products sold B2B to restaurants/takeaways and B2C to individuals. Revenue generated through wholesale, catering trade, and retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Asia Food Products manufactures pre-steamed noodles — Chop Suez Noodles and Extra Fine Noodles — using a proprietary technique developed since 1971, combining traditional recipes with modern production methods. The noodles are sold under the premium Golden Coin brand and the value Lucky Dragon brand to Chinese restaurants, takeaways, the wholesale/catering trade, and individual consumers in the UK and Europe. The company also offers bespoke noodle manufacturing services tailored to specific customer specifications.

Product overview

Asia Food Products is a family-run noodle manufacturer operating since 1971, producing pre-steamed noodles (Chop Suez Noodles and Extra Fine Noodles) using traditional recipes and modern manufacturing techniques. The product portfolio consists of two brands: Golden Coin Noodles (a premium brand for customers requiring ultimate quality and consistency) and Lucky Dragon Noodles (a value brand for cost-conscious buyers). The company also offers bespoke manufacturing services for customers with specific product requirements.

Differentiator

Problem solved

Functional benefit

Brands

• Golden Coin Noodles: A well-recognised premium brand in the wholesale and catering trade for customers who require the ultimate in consistency and quality at an affordable price.
• Lucky Dragon Noodles

Products and services

• Golden Coin Noodles
• Lucky Dragon Noodles
• Bespoke Manufacturing Service
• Chop Suez Noodles
• Extra Fine Noodles

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• JFC International: JFC International is a major distributor and manufacturer of Asian food products across Europe and North America, supplying Chinese restaurants and takeaways. It is comparable as an Asian food B2B supplier to overlapping UK foodservice customers and competes for shelf and kitchen mindshare.
• Kabuto Noodles: Kabuto Noodles is a UK-based ramen noodle brand producing fresh, restaurant-grade noodles for foodservice and retail. It is comparable to Asia Foods as a UK-based, smaller-scale noodle manufacturer focused on premium quality and supplying restaurants and specialty retailers, targeting overlapping customers.

Broad incumbents

• Batchelors (Premier Foods): Batchelors is a UK ambient food brand (under Premier Foods) producing noodles, soups, and pasta meals for retail and foodservice. It overlaps with Asia Foods on noodle SKUs and targets similar UK convenience and foodservice occasions, but at much larger scale and broader portfolio.
• Premier Foods plc: Premier Foods is a major UK listed food manufacturer with broad grocery and foodservice brands including noodles, sauces, and ambient meals. It competes with Asia Foods indirectly across UK foodservice and retail channels and is several orders of magnitude larger, providing a benchmark for category economics and scale dynamics.
• Lee Kum Kee: Lee Kum Kee is a global Asian sauce and condiments manufacturer with broad UK foodservice distribution through Chinese restaurants and takeaways. It is comparable as a B2B supplier of core Chinese kitchen ingredients to the same customer segments Asia Foods serves, though its focus is sauces rather than noodles.
• Nissin Foods: Nissin Foods is the global pioneer of instant noodles with extensive UK and European distribution. It is comparable as a noodle manufacturer competing in the broader noodle category that Asia Foods serves, including foodservice and home-cooking occasions, though it focuses on cup/instant formats.
• Cofco (COFCO Group): COFCO is one of China's largest state-owned food and agribusiness groups with noodles, oils, and packaged foods under brands like Fortune. It competes globally in noodles and is comparable to Asia Foods on the noodles category, though at vastly larger scale and broader product portfolio.

Regional players

• Tilda Ltd: Tilda is a UK-based rice and grain-based food manufacturer with strong presence in UK foodservice and retail. It is comparable as a fellow UK-based heritage grain/rice brand serving similar B2B foodservice customers, though its primary product is rice rather than noodles.

Direct peers

• Amoy Food Ltd: Amoy is a long-established Asian food brand (now under Nestlé/independent ownership history) that manufactures noodles, sauces, and prepared foods distributed across UK and European retail and foodservice. It directly overlaps with Asia Foods on noodles and competes for the same Chinese restaurant and Asian cuisine customers in the UK.
• Bambino (Wing Yip / Premier Foods): Bambino is a UK-based manufacturer of noodles and pasta products serving foodservice and retail customers. It is the most direct comparable to Asia Foods as both produce noodle SKUs for UK wholesale and catering channels with overlapping customer bases in Chinese takeaways and broader foodservice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Food Products