MAM Originals

What MAM Originals does

MAM Originals (legal entity Move Art Mission S.L., with French subsidiary MAM FR SASU) is a Barcelona-based sustainable jewelry and fashion accessories brand founded in 2014, selling handcrafted rings, earrings, ear cuffs, necklaces, bracelets, face jewelry, hair accessories and anklets, alongside leather and raffia bags including the BE.U collection. The product line is built around proprietary Ultralight Core™ hollow construction technology, which allows oversized statement pieces to remain lightweight, and uses 24k gold and 5-micron rhodium plating over sterling silver, with precious-metal sourcing certified by the Responsible Jewellery Council. The assortment spans 22 named collections and 540+ SKUs at price points from $90 to $1,269 USD.

The business operates a direct-to-consumer model combining a Shopify-hosted global e-commerce site (mamoriginals.com) with three company-owned retail flagships in Barcelona, Milan and Paris, plus a dedicated B2B wholesale portal (mam-wholesale.myshopify.com) for boutique and fashion-reseller accounts. Go-to-market relies on organic social (Instagram, Facebook, YouTube), email/newsletter acquisition with a 5% first-purchase incentive, and brand events including a debut SS27 fashion show held in Milan. Customer base is segmented into fashion-conscious end consumers seeking genderless, artistic accessories and a secondary B2B boutique channel; the company ships worldwide with import duties included for the EU, US and UK, excludes India for customs reasons, and offers a 2-year legal warranty, free 14-day returns and lifetime care/repair services.

The company is privately held with no disclosed funding rounds, no parent company, and a lean headcount of 1–10 employees, despite operating a multi-channel, multi-country retail and wholesale footprint.

Name

MAM Originals

Legal name

Move Art Mission S.L.

Website

https://mamoriginals.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

MAM Originals is a Barcelona-based sustainable jewelry and accessories brand selling handcrafted, genderless rings, earrings, cuffs, necklaces, face jewelry and bags through DTC e-commerce, three European retail flagships and a B2B wholesale portal, with RJC-certified precious-metal sourcing and proprietary Ultralight Core™ lightweight construction.

Ownership category

akta.pro rank

Product category

Sustainable Fashion Jewelry & Accessories

NAICS

Jewelry and Silverware Manufacturing (33991), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Ethical/Sustainable & Recycled Materials Jewelry Manufacturing (CRAKAIAM)

akta.pro secondary industries

Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM), Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

Keywords

• Sustainable fashion jewelry
• Genderless accessories
• Precious metal plating
• Leather handbags
• Handcrafted jewelry

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry and Accessories Sales: One-time purchase of fashion jewelry including rings, earrings, ear cuffs, necklaces, bracelets, face jewelry, hair accessories, and anklets. Also includes leather and raffia bags. Products are sold at premium price points ranging from $90 to $1,269 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MAM Originals designs, manufactures, and sells genderless sustainable jewelry (rings, earrings, ear cuffs, necklaces, bracelets, face jewelry, hair jewelry, anklets) and handcrafted leather and raffia bags. Products are made in Barcelona using RJC-certified ethically sourced precious metals with proprietary Ultralight Core™ hollow construction. The brand sells through its own e-commerce site, three physical retail stores in Barcelona, Milan, and Paris, and a dedicated B2B wholesale portal.

Product overview

MAM Originals is a sustainable jewelry and fashion accessories brand that creates ART pieces inspired by the beauty of the human body. The company operates as a direct-to-consumer brand selling through its e-commerce platform and physical stores in Milan, Barcelona, and Paris. Its product portfolio centers on two core categories: jewelry (including rings, earrings, ear cuffs, necklaces, bracelets, face jewelry, hair accessories, anklets, and stickers) and bags (leather and raffia). The jewelry line features multiple themed collections including Atlantis, Blowup, Glowup, Amulet, Butterfly, Casa Batlló, Comet, Orbit, Pleiadians, and others. Key product lines include the BE.U leather bag collection and innovative jewelry with proprietary Ultralight Core™ construction. Products are handcrafted in Barcelona using gold and silver plating, with materials certified by the Responsible Jewellery Council (RJC). The brand emphasizes genderless, creative freedom-focused designs without rules or stereotypes.

Differentiator

Problem solved

Functional benefit

Products and services

• Jewelry MAM's primary product line featuring rings, earrings, ear cuffs, necklaces, bracelets, face jewelry, hair jewelry, and anklets, with gold and silver plating, genderless designs, and handcrafted Barcelona production. Targeted at individual fashion-conscious consumers seeking bold, sustainable statement pieces.
• Bags Handcrafted leather bags and raffia bags including crossbody bags, totes, and travel bags, with the BE.U collection offering leather crossbody bags in multiple sizes and colors. Targeted at fashion-conscious consumers seeking premium sustainable accessories.
• Atlantis Collection A jewelry collection featuring organic-inspired designs including asymmetrical rings, bangles, and ear cuffs in gold and silver finishes. Targeted at consumers seeking bold, nature-inspired statement pieces.
• Blowup Collection A bold jewelry collection featuring chunky hoop earrings, chokers, fluid bracelets, ear cuffs, and double stud earrings utilizing the proprietary Ultralight Core™ hollow construction for lightweight volume. Targeted at consumers seeking dramatic statement pieces.
• Glowup Collection A jewelry collection featuring face jewelry designs including 24K gold pieces for the eye and other bold statement accessories. Targeted at consumers seeking eye-catching, avant-garde face adornments.
• BE.U Bag Collection A premium leather crossbody bag collection available in petit and grand sizes, in colors including black, brown, and white. Prices range from $1,118 to $1,269 USD. Targeted at consumers seeking high-end, handcrafted leather handbags.
• Gift Card Digital gift cards available for purchase to give as gifts to other consumers, redeemable on the MAM Originals e-commerce site.
• Stickers Decorative stickers as accessories, including 24K gold jewelry-themed stickers, sold as small-format branded merchandise.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe provides secure online payment processing for all e-commerce transactions on mamoriginals.com. Credit and debit card payments are handled through Stripe's banking services with encrypted, PCI-compliant processing.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the online store, providing the infrastructure for product sales, checkout, and order management.
• Responsible Jewellery Council (RJC)coreStrategic or Co-development PartnerRJC certification ensures precious metals are locally sourced with full traceability and compliance with ethical, social, human rights, and environmental standards. Critical for brand sustainability positioning.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Canadian DTC fine and demi-fine jewelry brand with strong ethical sourcing positioning and direct-to-consumer e-commerce model. Highly comparable to MAM on channel mix, target customer (fashion-conscious millennials/Gen Z), and sustainability narrative.
• APM Monaco: Monaco-based fashion jewelry brand with global retail presence (300+ stores), premium price positioning, and silver/gold-plated collections. Comparable to MAM on product category, price points, and European fashion-capital retail strategy, though at substantially greater scale.
• Missoma: London-based demi-fine jewelry brand popular for statement pieces, gold vermeil plating, and trend-driven designs sold direct-to-consumer. Closely comparable to MAM on plating-based fashion jewelry, statement aesthetic, and gender-inclusive positioning.
• BaubleBar: US-based DTC fashion jewelry brand known for trendy, accessible statement pieces. Comparable to MAM on direct-to-consumer model, fashion-forward designs, and high SKU velocity.
• Monica Vinader: British demi-fine jewelry brand with sustainability credentials, premium price points, and stores in London and internationally. Comparable to MAM on ethical positioning, gold-plated vermeil product, and design-led luxury positioning.

Emerging players

• Otiumberg: London-based demi-fine jewelry brand with strong sustainability positioning and minimalist designs. Comparable to MAM on ethical sourcing narrative and gold-plated product, though Otiumberg skews more minimalist and refined vs. MAM's bolder aesthetic.

Broad incumbents

• Swarovski: Austrian crystal and fashion jewelry house with global retail presence and premium positioning. Broader incumbent overlapping on the fashion jewelry category with strong brand recognition, though its crystal-based core product differs from MAM's metal plating.
• Pandora: Global jewelry giant known for charm bracelets and silver fashion jewelry with thousands of retail locations worldwide. Broader incumbent in the same fashion jewelry category but at vastly larger scale and with mass-market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyGCq_Zd5YCjiPA2d60jOiw
• Facebookfacebook.com/mamoriginals
• Instagraminstagram.com/mam
• Xx.com/mamoriginals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAM Originals