StreetSine

What StreetSine does

StreetSine Singapore Pte Ltd operates the SRX property and real estate portal, serving Singapore's residential property market since 2009. The platform provides property listings for sale and rent across HDB, condo, landed, and commercial categories, alongside a suite of proprietary property valuation and market intelligence tools. Its flagship X-Value product, launched in 2014, delivers automated online property valuations and has processed over 7.0 million calculations, complemented by professional SRX Valuations reports and the Home Report service introduced in 2009 that has generated 1.8 million reports. The platform also operates mySG Home (a property-tracking dashboard with 327,568 tracked homes), SRX Concierge (agent matching and home services), SRX eXpress (market intelligence content), and the SRX Price Index.

The underlying technology centers on property valuation and pricing algorithms tuned to Singapore's HDB and private residential segments, paired with a content-driven data engine that tracks resale prices, rental prices, and transaction volumes. Distribution is direct-to-consumer through the srx.com.sg website and mobile applications, with SRX positioned as 'Singapore's most trusted' home pricing source based on 15+ years of operating history. Revenue is generated through transaction-fee-based property listings services for agents and developers, supplemented by valuation reports and Concierge lead-generation; pricing details are not publicly disclosed. The company employs 11-50 staff, is a subsidiary of 99 Group (which also operates 99.co and Rumah123.com), and serves only the Singapore market.

Name

StreetSine

Legal name

StreetSine Singapore Pte Ltd

Website

https://streetsine.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

StreetSine operates SRX, Singapore's long-standing property portal offering listings, automated property valuations via X-Value, and market intelligence tools for home seekers, homeowners, and property agents in Singapore's residential market.

Ownership category

akta.pro rank

Product category

Real Estate Property Portal

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Property portal
• Property valuation
• Real estate analytics
• HDB resale pricing
• Agent matching platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Property Listings and Portal Services: SRX generates revenue through property listing services for agents and developers, providing a platform for property buyers and renters to discover and transact properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

StreetSine operates the SRX property portal, a Singapore-focused real estate marketplace and analytics platform that aggregates property listings for sale and rent across HDB, condo, landed, and commercial properties. Its flagship product is the X-Value automated property valuation tool, which delivers instant online home valuations and powers professional SRX Valuations reports. Complementary offerings include the mySG Home tracking dashboard, the SRX Price Index market intelligence system, SRX Concierge agent-matching service, and the SRX eXpress research publication.

Product overview

SRX, operated by StreetSine Singapore Pte Ltd (a subsidiary of 99 Group), is a comprehensive property technology platform serving Singapore's real estate industry since 2009. The core product is the SRX property portal, which provides property listings for sale and rent across HDB, condo, landed, and commercial properties. The platform's main differentiated offering is the X-Value suite of property valuation tools, including X-Value Home Pricing, SRX Valuations, and HDB Valuation, which have generated over 7.0 million calculations. The platform also includes complementary modules for property tracking (mySG Home), agent matching (SRX Concierge, Agent Finder), market intelligence (SRX eXpress, SRX Price Index), and property directories (HDB Directory, Condo Directory). The architecture combines a consumer-facing portal with specialized valuation and analytics tools that leverage transaction data to provide accurate property estimates.

Differentiator

Problem solved

Functional benefit

Brands

• X-Value: Property valuation tool allowing instant online estimates of property values
• SRX eXpress
• mySG Home
• SRX Concierge

Products and services

• SRX Property Portal SRX is Singapore's property and real estate portal connecting home-seekers to properties for sale and rent across HDB, condo, landed, and commercial categories, while providing homeowners tools to manage their property assets. It serves individual home seekers, homeowners, and property agents in Singapore.
• X-Value Home Pricing X-Value is an automated property valuation tool that delivers instant online estimates of home values for Singapore properties. It is used by individual home seekers, homeowners, property investors, and property agents to obtain quick valuation estimates.
• SRX Valuations SRX Valuations provides professional property valuation reports powered by SRX's valuation technology, offering certified valuations for homeowners and buyers in Singapore. It targets homeowners and agents needing formal valuation documents.
• mySG Home mySG Home is a property tracking dashboard that enables Singapore homeowners to monitor their home's value over time, with 327,568 Singapore homes tracked on the platform. It is for Singapore homeowners managing their residential property assets.
• SRX Concierge SRX Concierge is an agent matching and home services platform that connects users with property agents and offers related services including home loans and sell-your-home assistance. It targets Singapore home sellers, buyers, and property agents.
• SRX Home Report SRX Home Report is a property pricing report that helps property agents and homeowners establish prices for buying, selling, or renting a home. It is the original SRX product and is targeted at Singapore property agents and homeowners needing property pricing reports.
• SRX Agent Finder SRX Agent Finder is a directory and matching service that helps users find property agents based on location and property type needs. It is for Singapore home buyers, sellers, and renters seeking agent representation.
• SRX Price Index SRX Price Index is a real-time market data and analytics offering tracking HDB and condo resale prices, rental prices, and transaction volumes across Singapore. It serves Singapore home seekers, homeowners, investors, and agents needing market intelligence.
• SRX Property App SRX Property App is the mobile application offering property search, X-Value home valuation, and home tracking on iOS and Android devices for Singapore consumers on the go.

Quantifiable outcome

• 1.8 million home reports and 7.0 million X-Value calculations performed
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 99 GroupcoreStrategic or Co-development PartnerSRX is operated by StreetSine Singapore Pte Ltd, which is a subsidiary of 99 Group. 99 Group is a property technology company that also operates 99.co (Singapore) and Rumah123.com (Indonesia).

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Rightmove: UK's dominant residential property portal. Comparable on listings-led portal model, market data products, and agent subscription monetization, though at vastly larger scale and a different geography.
• Zillow: Largest US residential property portal with Zestimate automated valuation model — a functional analog of SRX's X-Value. Comparable on portal-plus-AVM business model, though operating in a much larger US market.
• Redfin: US residential brokerage and portal combining listings, valuation, and agent services. Comparable blend of portal, valuation tool, and agent-matching services analogous to SRX's integrated stack.
• REA Group (realestate.com.au): Australian listed property portal operator. Comparable portal-plus-market-data model with strong agent subscription economics; useful comp for understanding monetization maturity of property portals.
• Compass: US tech-enabled residential brokerage with proprietary platform for agents. Comparable on technology-augmented real estate intermediation, though Compass also captures transaction commissions rather than only listings fees.

Direct peers

• 99.co: Singapore property portal operated by SRX's own parent company, 99 Group. Offers the same listings, valuation, and agent matching services, making it a direct competitor — and creating internal cannibalization risk within the group.
• PropertyGuru Group: Singapore's leading property portal offering listings, market data, and agent matching. Direct head-to-head competitor to SRX for agent listings, consumer property search, and market intelligence in the same Singapore market.
• EdgeProp Singapore: Singapore-focused property portal and market intelligence platform owned by The Edge Singapore. Competes directly with SRX on residential listings, transaction data, and price indices.

Others

• Rumah123.com: Indonesia property portal operated by SRX's parent, 99 Group. Sister brand sharing the same ownership and tech lineage as SRX; comparable platform but in a different geography (Indonesia vs Singapore).

Regional players

• PropertyFinder: Dubai-headquartered property portal with Singapore operations. Competes for agent listings and consumer property search in Singapore while operating a broader MENA/Southeast Asian platform.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/srx_com_sg
• LinkedInlinkedin.com/company/streetsine-pte-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StreetSine