What CG does

CG Sociedad Anónima (CG SA - Innovación Arquitectónica) is an Argentine architectural materials company founded around 1990 and headquartered in San Francisco Solano, Quilmes, with a manufacturing plant and showroom facility. The company manufactures and distributes a diversified portfolio of facade, ceiling, acoustic, and solar-control products organized under proprietary and partner-distributed brands including Alpolic (aluminum composite panels), Platten (technological wood panels), Swisspearl (cement composites), Skinwall (metal wall systems), Acusline (acoustic panels), and a solar-control range spanning Sunrise, Quadro, Screendot, Bora, Cyl, Lama, Cross, Morph, and Ottura systems. Materials are engineered for exterior cladding, interior finishes, acoustic performance in theaters and auditoriums, and passive solar control for energy efficiency, with technical differentiation in fire-resistant ceilings, perforated acoustic panels, and ventilated facade integration.

CG operates a B2B project-based sales model, generating revenue through direct sales to architectural firms, construction companies, and large corporate clients for specified building construction and renovation projects. The company works with architects during the design phase to specify materials into projects, then supplies and supports installation through a technical team of in-house architects. Distribution is concentrated through direct enterprise sales channels and a Quilmes-based showroom and training plant, supplemented by co-organized training programs with international partner FunderMax and the CPAU professional architects' body. Customer segments span automotive dealerships (Nissan, Toyota, Ford, Hyundai, Volkswagen, Maserati), banks (Santander, Banco Galicia, Banco ICBC, BPN), healthcare (Swiss Medical, Osde, Hospital Italiano), aviation (Aerolíneas Argentinas, Aeropuertos Argentina 2000), retail (Tarjeta Naranja, Fravega, Wendy's), energy (YPF, Shell), culture (Teatro Colón, Teatro Bicentenario, Teatro San Martín), and corporate headquarters (Coca-Cola, Telefé), with exports to international markets beyond Argentina.

Name

CG

Legal name

CG Sociedad Anónima

Website

https://cg-sa.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

CG SA is an Argentine architectural materials manufacturer and distributor founded around 1990, supplying facade, ceiling, acoustic, and solar-control systems to architects, construction firms, and large corporate clients across Argentina and select international markets.

Ownership category

akta.pro rank

Product category

Architectural Building Materials

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

akta.pro secondary industry

Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Architectural facade panels
• Ceiling panel systems
• Solar control panels
• Architectural coatings
• Building materials distribution

Headquarters

HQ city

San Francisco Solano

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Materials Sales: CG generates revenue through the sale of architectural materials including facade systems, ceiling systems, acoustic panels, and solar control products to construction companies, architects, and developers for use in building construction and renovation projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CG manufactures and distributes architectural building products in Argentina across three principal categories: architectural coatings (facade systems), ceilings, and solar control panels. The company supplies named product lines including Alpolic, Platten Mad, Swisspearl, Screendot, Band, Sunrise, and Acusline to architects, construction firms, and developers specifying materials for commercial, cultural, and corporate buildings.

Product overview

CG is an Argentine architectural materials company with 30+ years of experience in the construction market. The company offers a diversified portfolio of building envelope and interior finish products organized into four main categories: Revestimientos (wall claddings) including Alpolic aluminum composite panels, Swisspearl cement boards, and technological wood products; Control Solar (solar control) systems including Sunrise, Quadro, Screendot, and other shading solutions; Cielorrasos (ceilings) encompassing metal and wood ceiling systems under Skinwall and Platten brands; and Acústicos (acoustic products) including Acusline panels and Platten Mad acoustic solutions. The product portfolio serves both exterior facades and interior applications, with materials ranging from aluminum composites to technological woods and cement-based products. Projects span commercial, public, and residential sectors including automotive dealerships, corporate headquarters, airports, theaters, and retail spaces.

Differentiator

Problem solved

Functional benefit

Brands

• CG: Core company brand used across all product lines, including Alpolic, Platten, Skinwall, Swisspearl, Acusline, and control solar products.

Products and services

• Alpolic Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.
• Platten Mad Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.
• Swisspearl Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.
• Screendot Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.
• Band Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.
• Sunrise Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.
• Acusline Architectural building product line from CG, offered under the company's facade, ceiling, and solar control portfolio for commercial, cultural, and corporate construction projects in Argentina.

Quantifiable outcome

• Acoustic performance in Teatro Bicentenario achieved through PLATTEN MAD panels with Noce Nero system achieving effective sound absorption while maintaining natural wood finishes.
• +1 more outcomes

Named customers38 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• FunderMaxcoreStrategic or Co-development PartnerFunderMax is an international manufacturer of decorative surfaces that partners with CG for product distribution and joint training programs in Argentina. CG and FunderMax organize professional training events and educational programs for architects, including 'FunderMax Academy - Clínica de Sistemas de Fachadas Ventiladas' sessions held at CG's plant facilities.
• CPAU (Consejo Profesional de Arquitectura y Urbanismo)supportingStrategic or Co-development PartnerCG collaborates with CPAU to organize professional development events for registered architects, including conferences on building facades and architectural trends.
• Isover SustentablesupportingStrategic or Co-development PartnerIsover Sustentable participated as a featured presenter at CG-FunderMax training events, contributing expertise on sustainable building materials.
• Dow CorningsupportingStrategic or Co-development PartnerDow Corning contributed technical expertise to CG-FunderMax facade system training events, providing knowledge on sealants and building envelope solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FunderMax: Austrian manufacturer of high-pressure laminate (HPL) panels for exterior facades and interior applications. FunderMax is both CG's core strategic partner (joint FunderMax Academy training) and a direct competitor — FunderMax could sell direct to Argentine architects, displacing CG's local distribution and fabrication value-add.
• Swisspearl Group: Swiss manufacturer of cement fiber panels used for exterior facade cladding. Swisspearl is one of the principal brands CG distributes in Argentina. As Swisspearl expands its direct presence in LATAM, CG's distribution and fabrication layer becomes vulnerable to disintermediation.
• Trespa International: Dutch manufacturer of architectural HPL panels for facades, balconies, and soffits. Trespa competes directly with CG's Platten and FunderMax-based facade offerings for specification-driven commercial, cultural, and corporate projects across European-influenced LATAM markets.
• Alpolic (3A Composites): Global manufacturer of aluminum composite panels (ACM) for facades and architectural cladding. CG distributes Alpolic-branded products, making it both a supplier and a direct competitor in the Argentine ACM facade market for projects similar to Alpolic/Kadira dealerships and corporate HQs.
• Hunter Douglas Architectural: Global manufacturer of architectural ceilings, sun control, and facade systems. Hunter Douglas overlaps directly with CG's Cielorrasos (Skinwall metal ceilings) and Control Solar (sun shading) product lines, and competes for similar airport, corporate, and commercial specifications.
• Nichiha Corporation: Japanese manufacturer of fiber cement exterior cladding panels with growing international presence. Nichiha targets the same architectural specification channel CG serves — commercial facades, dealerships, and corporate buildings — and competes for the same type of project specifications.

Broad incumbents

• Saint-Gobain (Facade Solutions): French multinational offering building envelope solutions including exterior facades, acoustic panels, and architectural coatings. Saint-Gobain competes in the broader architectural materials space CG addresses through its Isover partnership and competes directly on commercial and public project specifications.
• Kingspan Group: Irish-headquartered global leader in insulated panels, building envelope solutions, and architectural facades. Kingspan competes in the broader facade systems market that CG addresses, but operates at vastly larger scale and broader portfolio across multiple product categories beyond CG's niche.
• Rockwool International: Danish manufacturer of stone wool insulation and facade systems including ventilated facade solutions. Rockwool overlaps with CG's facade specification work where insulation, fire performance, and acoustic performance are bundled into building envelope design.
• Etex Group: Belgian building materials group with strong LATAM presence (including former Eternit operations in Argentina and Brazil) producing fiber cement panels, plasterboard, and facade systems. Etex operates at much larger scale than CG across the broader architectural materials portfolio and competes for similar commercial specifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cgsaargentina
• Facebookfacebook.com/cgsaargentina
• LinkedInlinkedin.com/company/cgsaargentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CG