What Poul’s Landscaping & Nursery does

Poul's Landscaping & Nursery, Inc. is a privately held, family-owned landscaping services and nursery operator founded in 1966 by Danish immigrant Paul (Poul) Kjeldbjerg and now led in its second generation by co-owners Dan Kjeldbjerg (President) and Alan Kjeldbjerg (Vice President). The company provides a vertically integrated, single-source service portfolio to residential homeowners in Chicago's northwest suburbs and North Shore communities (Long Grove, Arlington Heights, Buffalo Grove, Glenview, Northbrook, Deerfield, Evanston, Wilmette, Winnetka, Glencoe, Highland Park, Lake Bluff, Lake Forest, Barrington), spanning landscape design and hardscape construction, weekly lawn maintenance, plant health care, seasonal services, turf renovation, seasonal color, and holiday lighting installation. Underlying technical capabilities rest on horticultural specialization: a six-step fertilization and weed control program, specialized soil-injection treatments for tree and shrub healthcare, slit-seeding and sod installation for turf restoration, and a two-year tree warranty supported by locally grown nursery stock cultivated for over 25 years.

Revenue is generated through two primary mechanics: one-time project fees for design and installation work (with published investment tiers ranging from $3,500 to $100,000+ and a 5-year construction warranty) and recurring weekly maintenance subscriptions billed monthly, supported by an Arborgold customer portal for account management. A secondary wholesale nursery channel sells B&B (balled-and-burlapped) stock conforming to the American Standard for Nursery Stock to landscape contractors under Net 30 terms. The company owns 157 acres of nursery land across its Long Grove headquarters (45 acres) and Wadsworth wholesale fields (112 acres). The 11-50 employee firm has won Houzz Best of Service, Angie's List Super Service Award (9+ consecutive years), Best Pick Reports certification, the Daily Herald Readers' Choice Award, an IL-ASLA professional award, and a Hardscape North America project award. Revenue figures are not publicly disclosed.

Name

Poul’s Landscaping & Nursery

Legal name

Poul's Landscaping & Nursery, Inc.

Website

https://pouls.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Poul's Landscaping & Nursery is a second-generation, family-owned landscaping and nursery company serving affluent residential homeowners in Chicago's northwest suburbs and North Shore with vertically integrated design, construction, maintenance, and locally grown nursery services across 157 acres.

Ownership category

akta.pro rank

Product category

Residential Landscaping Services

NAICS

Landscaping Services (561730), Nursery and Floriculture Production (11142)

SIC

Agricultural Services (700)

akta.pro primary industry

Residential Landscaping & Lawn Care (BPABADAB)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Residential landscaping services
• Lawn maintenance services
• Landscape design construction
• Tree and shrub healthcare
• Mature tree nursery sales

Headquarters

HQ city

Long Grove

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Landscape Design & Installation Services: Full-service landscape design and construction including patios, outdoor kitchens, fireplaces, walkways, driveways, pergolas, arbors, and plantings. Project investment ranges from $3,500 to $100,000+ based on scope. Includes permit management and 5-year warranty on construction work.
2. Weekly Lawn Maintenance Services: Comprehensive weekly lawn maintenance and garden maintenance programs including 6-step fertilization and weed control, lawn mowing with cutting heights between 2-3 inches, garden maintenance with hand weeding and pruning, and choice of two seasonal services per year.
3. Seasonal Landscape Services: Seasonal services including dormant pruning, spring clean up, mulch installation, pre-emergent weed control, seasonal pruning, core aeration, and fall clean-up. These services are typically delivered on a seasonal or per-visit basis.
4. Tree and Nursery Sales: Sale of mature trees and shrubs from their own nursery, with delivery, installation, mulching, and two-year warranty included. Also serves wholesale customers with B&B stock conforming to American Standard for Nursery Stock.
5. Seasonal Color & Specialty Services: Decorated containers with seasonal displays, spring and summer annuals, fall bulb installation, fall annuals (mums, cabbage/kale, pansies), and vegetable garden preparation and installation.
6. Holiday Lighting & Décor Services: Professional holiday lighting installation and décor services including wreaths, swags, garland, pot arrangements, and custom holiday decoration designs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Poul's Landscaping & Nursery is a single-source provider of residential landscaping services, offering custom landscape design and hardscape construction (patios, walkways, outdoor kitchens, fireplaces, retaining walls, pergolas), weekly lawn maintenance with a six-step fertilization and weed control program, seasonal services (dormant pruning, spring/fall clean-ups, mulch, core aeration), tree/shrub/turf plant healthcare, turf renovations, seasonal color installations, holiday lighting and décor, and a mature tree nursery selling locally grown trees and shrubs from company-owned farms in Long Grove and Wadsworth, Illinois.

Product overview

Poul's Landscaping & Nursery is a single-source provider for all landscaping needs, offering a unified service portfolio organized around landscape maintenance, design/construction, and nursery operations. The core offerings include Weekly Lawn Maintenance with a 6-step fertilization program, Seasonal Services (dormant pruning, clean-ups, mulching, aeration), Plant Healthcare (tree/shrub/turf treatments), Turf Renovations (slit-seeding, sod installation), Holiday Lighting, and Custom Landscape Design & Construction featuring hardscape (patios, walkways, fire pits, outdoor kitchens) and plant installation. The company also operates a Mature Tree Nursery selling locally-grown trees and shrubs with a two-year warranty, plus a Wholesale Nursery division for industry purchasers.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Lawn Maintenance Comprehensive weekly lawn care service for residential properties, including precision mowing at 2-3 inch cutting heights, a six-step fertilization and weed control program, garden maintenance with hand weeding and pruning, and a choice of two seasonal services per year (dormant pruning, spring jump-start, mulch installation, summer spruce-up, or fall clean-up).
• Seasonal Landscape Services Year-round seasonal upkeep for residential properties including dormant pruning, spring clean-up, mulch installation, pre-emergent weed control, seasonal pruning, core aeration, and fall clean-up.
• Tree, Shrub, and Turf Healthcare Specialized plant healthcare program for residential trees, shrubs, and turf, including six-step fertilization and weed control, systemic insecticide soil injection, anti-desiccant treatments, pest/disease prevention (apple scab, deer/rodent repellant, needle cast, emerald ash borer), dormant oil application, lawn fungicide, iron chlorosis treatment, and preventative grub control.
• Seasonal Color and Specialty Services Seasonal color and specialty landscape services including decorated containers for all seasons, spring and summer annuals, fall bulb installation, fall annuals (mums, cabbage/kale, pansies), and vegetable garden preparation and installation.
• Turf Renovations Lawn restoration services for residential properties including slit-seeding, seeding with straw blanket or peat moss protection, sod installation (Kentucky Bluegrass or specialty shade blend), and core aeration with overseeding.
• Holiday Lighting and Décor Professional holiday lighting installation and décor services for residential properties using energy-efficient LED lights, including wreaths, swags, garland, pot arrangements, and custom holiday decoration design and installation.
• Custom Landscape Design and Construction Full-service landscape design and construction for residential properties including hardscape (walkways, driveways, patios, retaining walls, fire pits, outdoor kitchens), plant design and installation, landscape lighting, wooden structures (arbors, decks), and project management from consultation through permit acquisition, with a 5-year warranty on construction work. Project investments typically range from $3,500 to $100,000+ depending on scope.
• Mature Tree Nursery Retail sale of locally grown mature trees and shrubs cultivated for over 25 years, featuring 100+ varieties including maple, oak, birch, crabapple, and ornamental trees. Includes delivery, installation, mulching, and a two-year warranty.
• Wholesale Nursery Wholesale tree sales to industry purchasers with B&B (balled and burlapped) stock conforming to the American Standard for Nursery Stock. Net 30 terms available for established credit accounts.

Quantifiable outcome

• 60 years of continuous operation and customer relationships spanning 17+ years with individual clients
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• SavATree: Large, multi-regional tree, shrub, and lawn care provider offering residential plant healthcare and maintenance services. Comparable on the Plant Health Care and tree-care dimensions, though broader in geography and more franchised.
• Davey Tree Expert Company: Major North American residential and commercial tree care, landscaping, and utility services company. Comparable on arborist-led tree/shrub healthcare and integrated landscape services, though broader in scale.
• TruGreen: Largest US residential lawn care provider offering fertilization, weed control, and pest management on subscription. Comparable on recurring 6-step lawn care programs, though national in scale and franchise-driven.
• Weed Man USA: National lawn care franchise focused on fertilization and weed control programs. Comparable on the recurring 6-step lawn care subscription model, though franchised and broader geographically.
• Bartlett Tree Experts: National residential and commercial tree care and landscape services firm with ISA-certified arborists. Comparable on tree/shrub healthcare and recurring plant maintenance offerings.
• BrightView Landscapes: Largest US commercial landscaping services company, with growing residential segment. Comparable on full-service landscape maintenance and design/build offerings, though predominantly commercial.

Direct peers

• Chalet Landscape, Nursery & Garden Center: Wilmette, IL-based (North Shore) full-service landscaping design, installation, and maintenance firm with an integrated nursery. Directly comparable as a single-source provider serving the same affluent Chicago North Shore customer base with similar service breadth.
• McAdam Nursery & Landscape: Winnetka, IL-based landscape design, build, and maintenance company serving Chicago's North Shore. Comparable as a regional full-service competitor with strong local brand presence and similar residential focus.

Regional players

• Lurvey Landscape Supply & Design: Des Plaines, IL-based landscape supply yard and design/build firm serving the Chicago metro. Comparable as a regional player combining nursery operations with landscape services in overlapping Chicago suburbs.
• Platt Hill Nursery: Chicago-area garden center and landscape services provider combining retail nursery with design/installation. Comparable on the integrated retail nursery plus landscape services model in the Chicago region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PoulsLandscaping

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poul’s Landscaping & Nursery