Coefficient Marketing
- Company typePrivate
- Founded2020
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Coefficient Marketing firmographics
Firmographics- Name
- Coefficient Marketing
- Legal name
- Coefficient Marketing, LLC
- Website
- https://coefficientmarketing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Coefficient Marketing industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (541810), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where Coefficient Marketing is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Coefficient Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Strategy Consulting: Professional services revenue model providing B2B marketing strategy consulting to companies. Services include positioning, marketing audits, product marketing, services marketing, team scaling, and thought leadership development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Coefficient Marketing product offering
Product offeringCore offering
Coefficient Marketing is a B2B marketing strategy consultancy that helps companies create a marketing formula and team that scales. The firm provides professional services including positioning and go-to-market strategy, marketing audits, product marketing, services marketing, SEO, team scaling, thought leadership development, inbound lead generation, customer journey mapping, brand creation, and event production. Engagement is delivered through project-based consulting and ongoing retainer relationships.
Product overview
Coefficient Marketing is a B2B marketing strategy consultancy that offers a unified set of professional services rather than a software product. The company's service portfolio includes: Positioning and go-to-market strategy, Marketing Audits, Product Marketing, Services Marketing, SEO Services, Team Scaling, Thought Leadership development, Inbound Lead Generation, Customer Journey Mapping, Brand Creation and Launch, Event Production and Marketing, and SaaS Product Marketing. These services work together as an integrated marketing equation designed to help B2B companies build scalable marketing teams and strategies. The company was founded by Liz Beechinor and operates as a consultancy helping companies 'solve for X' in their marketing results.
Differentiator
Problem solved
Functional benefit
Products and services
- Positioning Market, competitive, and buyer research to build go-to-market strategies for pre-revenue or growth-stage B2B companies.
- Marketing Audits Evaluation of specific marketing areas such as SEO, Google Ads, and social content with recommendations and execution plans to help teams get unstuck.
- Product Marketing Scalable product marketing strategy supporting the full buyer journey and prioritizing revenue generation for small marketing teams.
- Services Marketing Measurable strategy for pipeline generation, prospect nurturing, and high-touch retention experiences for long-cycle services sales.
- SEO Services Search engine optimization services to improve organic visibility and drive inbound traffic for B2B companies.
- Team Scaling Marketing budget crafting, hiring timelines, outsourcing strategies, and internal training to help B2B companies build healthy scaling marketing teams.
- Thought Leadership Development Executive brand development guiding leaders to become thought leaders, writers, and speakers in their area of expertise while building a funnel of leads for the company.
- Inbound Lead Generation Marketing strategy to drive inbound qualified leads through content, SEO optimization, and digital presence for B2B companies.
- Customer Journey Mapping Mapping audience touchpoints at each journey stage to craft ideal customer experiences and build retention strategies.
- Brand Creation and Launch Logo design, brand styling, website development, and go-to-market launch strategy for new B2B brands.
- Event Production and Marketing End-to-end event production including logistics, vendor management, attendee engagement, and marketing campaigns for conferences and networking events.
- SaaS Product Marketing Digital marketing strategy and brand-driven event strategy for SaaS companies to build market presence and drive adoption.
Quantifiable outcome
- Nearly 400% increase in website traffic from LinkedIn for Opkalla within one month
- +2 more outcomes
Companies that use Coefficient Marketing
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Coefficient Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coefficient Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Coefficient Marketing competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Coefficient Marketing social profiles
Digital presenceCoefficient Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coefficient Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Coefficient Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coefficient Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coefficient Marketing
What does Coefficient Marketing do?
Coefficient Marketing is a B2B marketing strategy consultancy that helps companies create a marketing formula and team that scales. The firm provides professional services including positioning and go-to-market strategy, marketing audits, product marketing, services marketing, SEO, team scaling, thought leadership development, inbound lead generation, customer journey mapping, brand creation, and event production. Engagement is delivered through project-based consulting and ongoing retainer relationships.
Is Coefficient Marketing a public or private company?
Coefficient Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coefficient Marketing founded?
Coefficient Marketing was founded in 2020. It employs 1 to 10 people.
Where is Coefficient Marketing based?
Coefficient Marketing is headquartered in Austin, United States, in the North America region.
How does Coefficient Marketing make money?
One revenue line is on record: marketing Strategy Consulting.
Does Coefficient Marketing have an API?
No public API is recorded for Coefficient Marketing.
What industry is Coefficient Marketing in?
Coefficient Marketing's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.