Somafi-Soguafi

What Somafi-Soguafi does

Somafi-Soguafi (also known as La Société Antillaise de Financement) is a French overseas consumer and professional credit company operating under a Société Anonyme structure with registered capital of €21,181,215. Founded in the 1970s, the company has provided specialty financing services across three French overseas territories — Martinique, Guadeloupe, and Guyane — for over 50 years. It is wholly owned by My Money Bank, which itself has been controlled by funds managed by Cerberus Capital Management since April 2017 (previously GE Money Bank), making Somafi-Soguafi part of the broader CCF group's overseas-territory financing network alongside sister company SOREFI in La Réunion. Jacques Rouquette serves as Directeur général and Director of Publication.

The company operates two principal product lines. The consumer line encompasses Prêt personnel (personal loans) segmented into Crédit Consommation, Crédit Travaux, Crédit Vacances, Crédit Automobile & Moto, and Crédit Études, complemented by Rachat de Crédits (loan consolidation) and three insurance add-ons (Assurance Emprunteur, Assurance Perte Financière, Extension de Garantie) distributed in partnership with AXA France. The professional line covers Crédit-Bail (finance lease with purchase option), Location Simple (operating lease), and Crédit Affecté (secured equipment credit) for SMBs, artisans, traders, and liberal professionals. A 2021-vintage branded offering, Offre Electrik, extends the portfolio into electric and hybrid vehicle financing for both consumer and professional segments.

The go-to-market model combines three physical agency branches (Fort-de-France, Baie-Mahault, Cayenne) with embedded financing advisors in car dealerships, supported by a Drupal-based corporate website, an online loan simulator, and the Espace Client web portal for self-service account management. Revenue is generated primarily through interest and transaction fees on originated loans, with supplementary insurance commission income via the AXA distribution agreement. The company is regulated as a French financial entity, is a signatory to the ASF Agreement on Friendly Recovery in Consumer Credit, adheres to the AERAS convention, and operates within GDPR/RGPD data protection requirements.

Name

Somafi-Soguafi

Legal name

Somafi-Soguafi

Website

https://somafi-soguafi.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Somafi-Soguafi is a French overseas consumer and professional credit company providing personal loans, credit consolidation, equipment leasing, and insurance products to individuals and SMBs across Martinique, Guadeloupe, and Guyane; it operates as a subsidiary of My Money Bank (Cerberus Capital Management).

Ownership category

akta.pro rank

Product category

Consumer & Commercial Lending

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Short-Term Business Credit Institutions (6153)

akta.pro primary industry

Guarantor/Co-Signer Consumer Loans (FSAKAOAI)

Keywords

• Consumer credit services
• Personal loans
• Equipment financing
• Credit consolidation
• Professional leasing

Headquarters

HQ city

Haselbourg

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Consumer Credit: Personal loans (prêt personnel) for financing consumer projects including home improvements, vehicles, vacations, studies, and other personal needs. Revenue generated through interest on loans extended to individuals.
2. Professional Equipment Financing: Financing solutions for businesses including credit-bail (leasing with purchase option), simple rental (location simple), and assigned credit (crédit affecté) for professional equipment, vehicles, and business assets.
3. Credit Restructuring: Loan consolidation services allowing customers to regroup multiple existing credits into a single manageable payment.
4. Insurance Products: Complementary insurance products including borrower insurance (assurance emprunteur), financial loss insurance (assurance perte financière), and warranty extensions (extension de garantie) distributed alongside financing products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Somafi-Soguafi is a specialized consumer and professional credit company operating in the French overseas territories of Martinique, Guadeloupe, and Guyane. It extends personal loans (prêt personnel) to individuals for projects such as home improvements, vehicles, vacations, and studies, and provides professional equipment financing through crédit-bail (finance lease), location simple (operating lease), and crédit affecté (secured equipment credit). The company also offers credit consolidation (rachat de crédits) and distributes complementary insurance products alongside its financing solutions.

Product overview

Somafi-Soguafi is a Société Antillaise de Financement (Antillean financing company) operating as a subsidiary of My Money Bank, serving individuals and professionals across Martinique, Guadeloupe, and Guyane for over 50 years. Its product portfolio spans two core lines: (1) Personal financing — including Prêt personnel (personal loans for consumption, home improvements, vacations, vehicles, and education), Assurance products (borrower insurance, financial loss coverage, and extended warranty), and Rachat de Crédits (credit consolidation); and (2) Professional financing — including Crédit Affecté (secured equipment credit), Crédit-Bail (finance lease with purchase option), and Location Simple (operating lease for vehicles and equipment). A notable branded offering is Offre Electrik, a specialized financing solution for electric and hybrid vehicles. The company also operates a network of 3 physical agency branches and a client portal (Espace Client) for account management.

Differentiator

Problem solved

Functional benefit

Products and services

• Prêt personnel (Personal Loan)

Quantifiable outcome

• 98/100 score on Gender Equality Index (Index Egalité Femmes Hommes)

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• AXA France (AXA France Vie and AXA France IARD)coreOthersAXA France provides insurance products distributed by Somafi-Soguafi including borrower insurance (assurance emprunteur), financial loss insurance, and warranty extensions. Insurance products are offered as complementary services to financing products.
• SOREFI (Société Réunionnaise de Financement)minorOthersSOREFI is a sister company under the My Money Bank/CCF Group, operating in Reunion Island. Both companies are part of the overseas financing network established for over 45 years.
• Association Française des Sociétés Financières (ASF)minorStrategic or Co-development PartnerSomafi-Soguafi is a member of ASF, signing the Agreement on Friendly Recovery in Consumer Credit. The association provides mediation services and regulatory framework for consumer credit companies in France.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• FLOA Bank: French consumer finance and payments specialist offering split payment, credit, and insurance products online and through merchant partnerships. Comparable in consumer credit and insurance distribution, with a stronger digital and BNPL orientation.
• Younited Credit: French digital consumer lender offering personal loans and credit consolidation through a fully online platform. Represents the digital-native competitive threat to traditional regional consumer lenders like Somafi-Soguafi.
• Carrefour Banque: Distribution-led consumer finance player associated with the Carrefour retail network, offering personal loans and credit cards. Comparable in consumer credit products and retail-driven origination, though leveraged through a different channel model.

Broad incumbents

• Cofidis: One of France's largest consumer credit specialists (subsidiary of Crédit Mutuel), offering personal loans, credit consolidation, and professional financing. Highly comparable in product mix, but operates at national scale across mainland France.
• Franfinance (Société Générale): Consumer credit subsidiary of Société Générale providing personal loans, auto loans, and revolving credit. Directly comparable product offering within the French consumer finance market, operating at national scale.
• Sofinco (Crédit Agricole Personal Finance): Consumer credit subsidiary of Crédit Agricole Personal Finance, providing personal loans, auto financing, and credit restructuring. Direct functional peer in consumer credit, with broader distribution and group-banking synergies.
• My Money Bank: Parent company of Somafi-Soguafi; a French consumer and professional finance bank operating in mainland France under the CCF/Cerberus group. Directly comparable through its consumer credit, professional financing, and insurance distribution model, but with broader geographic scope and larger scale.
• Cetelem (BNP Paribas Personal Finance): BNP Paribas Personal Finance consumer credit brand offering personal loans, auto loans, and credit consolidation across France. Comparable product set and customer segments, though operating at much greater national scale and digital sophistication.

Regional players

• Crédit Mutuel Arkéa: French cooperative banking group with significant presence in Brittany and western France, providing consumer and professional credit. Comparable as a regional/segment-focused French banking group with consumer and SME financing activities, though its geographic focus is mainland France rather than overseas.

Direct peers

• SOREFI (Société Réunionnaise de Financement): Sister company under the My Money Bank/CCF Group, operating in Réunion Island with a similar consumer credit and professional equipment financing model. Mirrors Somafi-Soguafi's structure as a regional French overseas consumer lender and provides the closest direct functional peer for benchmarking product mix and unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SoguafiSomafi
• Facebookfacebook.com/somafisoguafi
• LinkedInlinkedin.com/company/somafi-soguafi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Somafi-Soguafi