Northwood Mortgage Ltd

What Northwood Mortgage Ltd does

Northwood Mortgage Ltd is a privately held Ontario mortgage brokerage founded in 1990 and headquartered at 7676 Woodbine Avenue, Suite 100, Markham, Ontario, operating under Ontario Broker License #10349 (FSRA-regulated). The firm matches Canadian borrowers to roughly 63 lending institutions — including the four major Canadian banks (TD, Scotiabank, BMO, National Bank), Schedule I alternative banks (Haventree, Home Trust, HomeEquity Bank, Equitable Bank), monoline lenders (RMG, First National, MCAP), and commercial lenders (CMLS) — and arranges residential and commercial mortgage volume of approximately $500M CAD per year across 28+ Ontario cities, with individual loan sizes ranging from $10,000 to $19,000,000. Its specialty positioning is serving borrowers turned down by major banks, including self-employed, bad-credit, new-immigrant, reverse-mortgage (55+), commercial/industrial, and divorce/separation use cases. The firm employs over 100 licensed mortgage agents and brokers (primary homepage figure; some location pages cite 150-200 professionals), operates under industry association memberships (MPC, CMBA, VERICO), and is linked to Northwood Mortgage Investment Corporation (MIC), a related mortgage investment entity.

The technology stack is operational rather than differentiated: an internal 'Agent Portal' (nortlogin) for licensed agents, a suite of self-serve online calculators (Purchase, Renewal, Compare Side by Side, Required Income, Maximum Affordability, Land Transfer Tax, Closing Cost, Mortgage Payment), and Filogix (Finastra Canada) for mortgage application processing. No proprietary AI/ML models, APIs, or developer tooling are offered; the only automated capabilities are rule-based financial calculators and standard credit-reporting integrations (Equifax, FCT). The product catalogue is organized into First, Second, and Third Mortgage Solutions, Refinance, Renewal, Reverse Mortgage, Commercial Mortgage, Open Mortgage, Home Equity Loan, Pre-Approval, Mortgage Investment Services, Fixed and Variable Rate products, and a branded podcast distributed on Spotify.

Northwood's revenue is generated primarily through transaction-based commissions on funded mortgages placed with its lender network, supplemented by reverse-mortgage placement fees and likely management/placement fees from the related MIC entity. Pricing is not transparently published as fixed tiers; rates are sourced daily from short-term lender promotions and require direct agent contact (phone at (416) 969-8130, online enquiry form, or in-person), with 90-120 day rate holds offered via pre-approval. The go-to-market motion is direct-to-consumer, supported by city-specific local SEO landing pages, a regularly updated blog (publication dates into May 2026), radio advertising across 680 News, Talk Radio AM 640, Moose FM, Kool FM, and Indie88, organic social (LinkedIn, Facebook, Instagram), community sponsorships (Sunnybrook, Parkinson Canada, Terry Fox, Habitat for Humanity), and referral/affiliate arrangements (GoodLife Fitness, LA Fitness Canada). Customer testimonials (Jane Valade, Patrick Tapiero, Thomas) and agent-by-name continuity indicate a relationship-driven, agent-led sales motion rather than self-serve origination.

Name

Northwood Mortgage Ltd

Legal name

Northwood Mortgage Ltd.

Website

https://northwoodmortgage.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Northwood Mortgage Ltd is a privately held Ontario mortgage brokerage founded in 1990, matching Canadian borrowers to roughly 63 lenders and arranging approximately $500M in annual residential and commercial loan volume across 28+ Ontario cities via 100+ licensed agents.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231), Real Estate Credit (522292)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Commercial Mortgage Brokerage (FSAEAEAB), Reverse Mortgage Brokerage (FSAEAEAE), Mortgage Lead Generation & Marketing Intermediaries (FSALABAI), Mortgage & Loan Introducers (Residential & Commercial) (FSAEAMAA)

Keywords

• Mortgage brokerage services
• Residential mortgage lending
• Commercial mortgage financing
• Mortgage refinancing solutions
• Reverse mortgage advisory

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mortgage Brokerage Commissions: Primary revenue stream: Northwood earns transaction-based commissions by placing residential and commercial mortgage applications with partner lenders (banks, credit unions, monoline lenders, private lenders). Revenue is generated per funded mortgage rather than via recurring fees.
2. Mortgage Investment Services: Northwood Mortgage Investment Corporation (MIC) provides mortgage investment services, enabling investors to fund mortgages; revenue likely generated from placement and management fees on investments.
3. Reverse Mortgage Placement: Specialized placement of reverse mortgages for Canadians aged 55+, generating per-transaction commission revenue from partner lenders such as HomeEquity Bank.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Northwood Mortgage Ltd is an Ontario mortgage brokerage (Broker License #10349) founded in 1990 that matches borrowers with a network of roughly 63 lending institutions to arrange residential and commercial mortgages ranging from $10,000 to $19,000,000. It delivers mortgage brokerage and advisory services via 100+ licensed agents, covering first, second, and third mortgages, refinancing, renewals, reverse mortgages (55+), home equity loans, pre-approvals, commercial/industrial mortgages, and mortgage investment services through a related MIC entity.

Product overview

Northwood Mortgage Ltd is a single-firm Ontario mortgage brokerage (Broker License #10349, established 1990, headquartered in Markham) rather than a multi-product SaaS platform; its offering is a unified brokerage and advisory service supported by a catalogue of named mortgage product lines. The core Mortgage Brokerage & Advisory Service matches borrowers against a lender network of more than 60 institutions and arranges residential and commercial loans from $10,000 up to $19,000,000. Around it sit distinct product modules: First, Second, and Third Mortgage Solutions; Mortgage Refinance and Mortgage Renewal Solutions; Reverse Mortgage Solutions for homeowners aged 55+; Commercial Mortgage Solutions; Open Mortgage Solutions; Home Equity Loans; Pre-Approved Mortgage Solutions; and Mortgage Investment Services. Rate offerings are organised into Fixed Mortgage Rates, Variable Mortgage Rates, and promotional Low Mortgage Rate Products. Self-service tooling is delivered through the Ontario Mortgage Calculators suite (Purchase, Renewal, Compare, Required Income, Affordability, Land Transfer Tax, Closing Cost, Payment), and content marketing via the Northwood Mortgage Podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Northwood Mortgage Investment Corporation (MIC): A Mortgage Investment Corporation providing mortgage investment services, operated at northwoodmic.com and referenced as a partner brand on Northwood Mortgage's website.

Products and services

• Mortgage Brokerage & Advisory Service End-to-end residential and commercial mortgage brokerage matching borrowers with lenders across a network of more than 60 institutions, with full support from pre-approval through closing coordination. Headquartered at 7676 Woodbine Avenue Suite 100, Markham, Ontario.
• First Mortgage Solutions Primary residential mortgage financing for Ontario home purchases, including fixed and variable rate options with insured and conventional structures, arranged via the brokerage's lender network.
• Second Mortgage Solutions Secondary mortgage products secured against home equity, used for debt consolidation, renovations, or accessing equity without disturbing the first mortgage.
• Third Mortgage Solutions Tertiary-tier mortgage positioned behind first and second mortgages, typically used where additional equity access is required for clients with complex profiles.
• Mortgage Refinance Solutions Refinancing service that replaces an existing mortgage with a new one to lower payments, change terms, or access equity, supported by lender matching across the brokerage network.
• Mortgage Renewal Solutions End-of-term renewal service that renegotiates loan terms or switches lenders, including proactive outreach up to four months before renewal to identify better rates or consolidation options.
• Reverse Mortgage Solutions Reverse mortgage product for Canadian homeowners aged 55 and older to access home equity without ongoing repayment obligations while retaining ownership.
• Commercial Mortgage Solutions Commercial and industrial mortgage financing for office, retail, plaza, raw land, apartment, and factory projects, with the brokerage arranging loans from $10,000 up to $19,000,000.
• Open Mortgage Solutions Open mortgage products offering flexible prepayment privileges and the ability to break the term without significant penalties, suited to borrowers expecting changes in their financing needs.
• Home Equity Loans Equity-based lending that uses available property value to finance home renovations or improvements, structured to keep repayment terms manageable for the borrower's financial situation.
• Pre-Approved Mortgage Solutions Mortgage pre-approval service that verifies income, collects documents, and determines a borrowing range with a rate hold, allowing buyers to shop with confidence.
• Mortgage Investment Services Mortgage investment services connecting investors to mortgage-related opportunities, with the related Northwood Mortgage Investment Corporation (MIC) referenced as a partner entity.

Quantifiable outcome

• Arranged loans ranging from $10,000 to $19,000,000
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature3 records

Partnerships

25 partnerships are on record, tiered core, minor and moderate.

• Mortgage Professionals Canada (MPC)coreOthersNorthwood Mortgage is an active member of Mortgage Professionals Canada. All managers and brokers uphold MPC bylaws, code of ethics, and standards of practice. Logo featured in the Industry Associations section of the homepage.
• Canadian Mortgage Brokers Association (CMBA)coreOthersNorthwood Mortgage is a member of the CMBA (CMBA Ontario). Logo featured in the Industry Associations section.
• VERICOcoreOthersVERICO logo is featured in Northwood's Industry Associations section, indicating network membership for mortgage brokers across Canada.
• Filogix (Finastra Canada)coreTechnology or IntegrationFilogix (a Finastra Canada platform) logo is featured in Northwood's Industry Associations section. Filogix is the dominant Canadian mortgage application processing platform used by brokers.
• Northwood Mortgage Investment Corporation (MIC)coreStrategic or Co-development PartnerSister investment corporation linked from northwoodmortgage.com. Northwood MIC operates at northwoodmic.com and provides mortgage investment services, allowing investors to fund mortgages originated through Northwood Mortgage's broker network.
• GoodLife FitnessminorGTM or Marketing PartnerGoodLife Fitness locations (Barrie Commerce Park, Markham Birchmount, Weston/7, North York Madison Centre) are listed as referral sources in Northwood's online enquiry form's 'How Did You Hear About Us?' dropdown, indicating a referral/affiliate arrangement.
• LA Fitness (Canada)minorGTM or Marketing PartnerLA Fitness (Canada) locations (East Gwillimbury, Niagara Falls) are listed as referral sources in Northwood's online enquiry form's 'How Did You Hear About Us?' dropdown.
• 680 News (CityNews Toronto)moderateGTM or Marketing Partner680 News is featured in Northwood's 'As Seen And Heard On' section as a media partner where Northwood appears/has been featured.
• Talk Radio AM 640 (Global News)moderateGTM or Marketing PartnerTalk Radio AM 640 is featured in Northwood's 'As Seen And Heard On' section as a media partner.
• Moose FM (MyMuskokaNow)minorGTM or Marketing PartnerMoose FM/CFBK radio station is featured in Northwood's 'As Seen And Heard On' section as a media partner.
• Kool FM (1075 KOOL FM)minorGTM or Marketing Partner1075 Kool FM is featured in Northwood's 'As Seen And Heard On' section as a media partner.
• Indie88minorGTM or Marketing PartnerIndie88 radio station is featured in Northwood's 'As Seen And Heard On' section as a media partner.
• SpotifymoderateGTM or Marketing PartnerSpotify is the platform Northwood uses to distribute its branded podcast; also appears in the 'How Did You Hear About Us?' form dropdown.
• Sunnybrook FoundationminorOthersSunnybrook Foundation is featured in Northwood's Community Involvement section, indicating charitable partnership/sponsorship.
• Parkinson CanadaminorOthersParkinson Canada is featured in Northwood's Community Involvement section, indicating charitable partnership.
• FEED the Need in DurhamminorOthersFEED the Need in Durham is featured in Northwood's Community Involvement section, indicating charitable partnership.
• Key to Hope (MCAP)minorOthersKey to Hope is featured in Northwood's Community Involvement section as a charitable partnership.
• Grandview Children's CentreminorOthersGrandview Children's Centre is featured in Northwood's Community Involvement section, indicating charitable partnership.
• Habitat for Humanity CanadaminorOthersHabitat for Humanity is featured in Northwood's Community Involvement section as a charitable partnership.
• The Terry Fox FoundationminorOthersTerry Fox Foundation is featured in Northwood's Community Involvement section, indicating charitable partnership.
• The Princess Margaret Hospital FoundationminorOthersPrincess Margaret Hospital Foundation is featured in Northwood's Community Involvement section, indicating charitable partnership.
• Yellow Brick HouseminorOthersYellow Brick House is featured in Northwood's Community Involvement section, indicating charitable partnership.
• Equifax CanadamoderateTechnology or IntegrationEquifax is featured in Northwood's 'Mortgage Resources' section, indicating use of Equifax credit reporting services for client credit checks during the mortgage application process.
• FCT (First Canadian Title)moderateTechnology or IntegrationFCT is featured in Northwood's 'Mortgage Resources' section, indicating use of FCT for title insurance and real estate legal/closing services.
• Canada Mortgage and Housing Corporation (CMHC)moderateOthersCMHC is featured in Northwood's 'Mortgage Resources' section. CMHC is Canada's national housing agency and provider of mortgage default insurance; Northwood cites CMHC as the source for mortgage application documentation requirements.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M3 Group: Canadian mortgage industry services and networking group with a network of brokerages across Canada. Listed among Northwood's industry associations; directly comparable in business model.
• Centum Financial Group: Canadian mortgage brokerage network offering multi-lender residential and commercial mortgage solutions. Comparable as a competing national brokerage network model.
• Verico Financial Group: National Canadian mortgage broker network of which Northwood is already a member. Directly comparable peer offering multi-lender mortgage brokerage services across Canada.
• Dominion Lending Centres: Canada's largest mortgage brokerage network, operating a franchise model that mirrors Northwood's multi-agent, multi-lender structure. Directly comparable as a national-scale competitor with similar lender-agnostic residential and commercial placement.
• TMG The Mortgage Group: Canadian mortgage brokerage network serving independent agents across the country. Comparable multi-lender model with similar agent-broker structure and lender-agnostic placement.
• Mortgage Architects: National Canadian mortgage brokerage network providing agents with multi-lender access, training, and technology. Comparable as a competing network model where individual agents/brokerages operate under a shared umbrella.

Emerging players

• Ratehub.ca (CanWise): Canadian digital mortgage comparison and brokerage platform. Comparable as an Ontario-focused, multi-lender mortgage placement channel, but with a digital-first GTM that contrasts with Northwood's agent-led approach.
• Pine (Pine Mortgage): Toronto-based digital mortgage brokerage with a streamlined online experience. Comparable as a GTA-rooted multi-lender mortgage broker competing for the same Ontario borrower base with a digital-first delivery model.
• Nesto: Canadian digital mortgage brokerage with a licensed-agent online model. Comparable end-customer offering (multi-lender mortgage placement in Ontario), but with a digital-first, lower-cost structure.

Others

• HomeEquity Bank: Canadian Schedule I bank and issuer of the CHIP reverse mortgage, one of Northwood's key lending partners. Comparable as a reverse-mortgage specialist; while not a direct competitor, it shares Northwood's reverse-mortgage focus and 55+ borrower segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthwoodMortgage
• LinkedInlinkedin.com/company/northwood-mortgage
• Instagraminstagram.com/northwoodmortgage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwood Mortgage Ltd