What Tsuri-navi does

Tsuri-navi Inc. (つりナビ株式会社) is a privately held Japanese company founded in May 2010 by Takada Tsusa and headquartered in Nagaoka, Niigata Prefecture. It operates a website creation and management platform purpose-built for Japanese recreational fishing boat operators (船宿/遊漁船事業者), a narrow vertical niche. The company's core product is the Tsuri-navi Portal Site, which lets fishing boat operators register for an automatically generated website with built-in catch reporting (including a "Mail de Catch" email-submission feature), departure schedules, weather and wave forecasts, multi-vessel management, and optional web-based reservations. This is supplemented by a custom homepage production service.

The platform is built on ASP.NET (Microsoft) with SQL Server, supporting dynamic content updates through a smartphone-accessible management panel so that non-technical operators can run their sites without using a PC. Mon Coming from multiple streams: a freemium subscription tier (free shared plan, subdomain plan at 3,150 yen/month, custom domain plan at 4,200 yen/month), usage-based web reservation fees of 210 yen per transaction, server operations and remote desktop support contracts (5,000 yen/month and 420 yen/month respectively), and one-time website design fees (free to 50,000 yen per page). Distribution is primarily direct-to-consumer via the company's own portal and a free sample website creation offer, with on-site installation support offered within Niigata Prefecture. The company operates as a micro-entity with 1-10 employees and no disclosed external funding.

Name

Tsuri-navi

Legal name

つりナビ株式会社

Website

https://tsuri-navi.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tsuri-navi is a privately held Japanese micro-company that provides an ASP.NET-based website creation, management, and reservation platform purpose-built for recreational fishing boat operators across Japan, monetizing via freemium subscriptions, usage fees, and support contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Nagaoka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Portal Subscription Plans: Three-tier subscription model for the Tsuri-navi portal site: free shared plan, paid subdomain plan (3,150 yen/month), and premium custom domain plan (4,200 yen/month). Higher tiers offer more features including custom design, extended catch photo storage, unlimited news items, weather forecast integration, and smartphone-optimized sites.
2. Web Reservation Transaction Fees: Usage-based fee of 210 yen per reservation transaction, applicable across all plan tiers. Can be disabled if not needed.
3. Website Development Services: One-time fees for custom website design and development. Free templates available; custom designs from 10,000-50,000 yen per page, banners/logos from free to 30,000 yen each.
4. Server Operations Management: Monthly fee for server operations, domain maintenance, and support starting at 5,000 yen/month plus rental server costs.
5. Remote Desktop Support: Monthly subscription for remote desktop support using LiveMeeting technology, 420 yen/month (tax included).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Tsuri-navi provides a vertical website-creation and booking platform specifically for Japanese recreational fishing boat operators (船宿/遊漁船事業者). Operators register on the Tsuri-navi Portal Site to automatically receive a customizable website with built-in catch reports, departure schedules, weather forecasts, and an optional online reservation system; the platform is accessible from smartphones, removing the need for PC technical skills. The company supplements the portal with paid custom homepage production, server operations management, and ongoing support services.

Product overview

Tsuri-navi offers a website creation platform specifically designed for Japanese fishing boat operators (船宿/遊漁船事業者). The core offering consists of the Tsuri-navi Portal Site, which automatically generates websites for registered operators, supplemented by custom homepage production services. Three service tiers are available: a free shared plan, a paid subdomain plan (3,150 yen/month), and a paid dedicated domain plan (4,200 yen/month). Add-on features include Web Reservation (従量課金), comprehensive management panel tools, and support services. The platform uses ASP.NET technology with SQL Server databases and supports dynamic content updates for catches, schedules, and news.

Differentiator

Problem solved

Functional benefit

Brands

• つりナビポータルサイト: A portal site for fishing boat operators that provides website creation, fishing report updates, sailing schedules, and web reservation functionality for fishing enthusiasts.

Products and services

• Tsuri-navi Portal Site (つりナビポータルサイト) Free-to-join portal site where Japanese recreational fishing boat operators register to automatically receive a fishing-boat-specific website with catch reports, vessel details, fishing spots, and schedules; offered under a free shared plan with optional paid subdomain (3,150 yen/month) and custom domain (4,200 yen/month) upgrades.
• Homepage Production Service (ホームページ制作) Custom website design and development service for fishing boat operators using ASP.NET technology; offers free template-based design and paid custom designs priced from free to 50,000 yen per top page and free to 10,000 yen per other page, with banner/logo options up to 30,000 yen.
• Support Services (サポートサービス) Technical support package for fishing boat operators including on-site internet and PC setup in Niigata Prefecture, free phone and email support, server operations management from 5,000 yen/month, page additions and image replacements, and LiveMeeting-based remote desktop support at 420 yen/month.

Quantifiable outcome

• Website updates can be done by uploading photos and text through the management panel without technical knowledge
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• 釣りビジョン (Fishing Vision): Established Japan cable/satellite TV channel and content platform dedicated to fishing. Comparable audience (Japanese anglers and operators) but operates in media content rather than SMB SaaS; represents adjacent competitive pressure for operator marketing budgets.
• Wix.com Japan: Global generalist website builder with significant Japan presence. A potential substitute for fishing-boat operators wanting simpler, polished websites, though it lacks fishing-specific features (catch reporting, sailing schedules) that Tsuri-navi provides.

Direct peers

• 釣果online (Choka Online): Fishing catch-reporting portal widely used by Japanese 遊漁船 operators to publish 釣果 updates and attract customers. Closely comparable to Tsuri-navi's catch-reporting and schedule-management features.
• Anglers (アングラーズ): Japan's leading fishing portal and reservation marketplace connecting anglers with 船宿 (fishing boat operators). Direct competitor to Tsuri-navi's portal site, with overlapping target customers and reservation/booking functionality, though at much larger scale.

Emerging players

• ペライチ (Peraiichi): Japan-focused single-page website builder popular with SMBs. Comparable low-cost, low-technical-skill positioning for small operators, but does not provide Tsuri-navi's fishing-vertical features like reservation management or catch reporting.
• なぶら (Nabura): Fishing-platform app/portal for anglers in Japan. Comparable to Tsuri-navi as a fishing-discovery and booking channel, but more consumer-facing and mobile-first versus Tsuri-navi's operator-side website SaaS model.
• Makeshop by GMO: Japanese SMB e-commerce/website builder from GMO. Targets the same small-operator SMB segment with broader commerce functionality, representing both a substitute and a potential future partner for Tsuri-navi's booking-and-content platform.

Others

• Jimdo Japan: International website builder with a Japan offering, used by SMBs for simple sites. Indirectly comparable as an alternative SMB website-creation channel, though without fishing-vertical specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tsuri-navi